Orbit Media Studios

NOVEMBER 29, 2023

So let’s pick one… the LinkedIn profile. Today we share three ways to use generative AI to improve your LinkedIn profile and the content you post on LinkedIn. So even if you don’t use LinkedIn, this article will give you some new ideas on how to use AI for social media marketing and marketing in general.

User-Generated 92

User-Generated Social Media Marketing CMO Analytics 92

Hootsuite

AUGUST 24, 2023

After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. What’s a LinkedIn carousel?

Promotion 89

Promotion Education B2C Management 89

Social Media Examiner

MAY 30, 2023

Wondering how to showcase your products or services more effectively on LinkedIn? In this article, you'll learn how to create a LinkedIn carousel post from your company page or personal profile and find examples to inspire your next post. Want an engaging way to share thought leadership or how-to content?

Content Marketing 105

Content Marketing Thought Leadership Marketing Marketers 105

Search Engine Journal

AUGUST 8, 2022

LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal.

142

142

Hootsuite

FEBRUARY 9, 2023

Posting at the right time can help your content get early momentum and perform better in the long run — but when, exactly, is the best time to post on LinkedIn to make sure a post gets seen? Is there a best time to post on LinkedIn? Weekends are typically the worst days of the week to post on LinkedIn.

Analytics 95

Analytics Social Media Marketing User-Generated Management 95

Search Engine Journal

DECEMBER 6, 2022

LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top Posts appeared first on Search Engine Journal.

Analytics 114

Analytics 114

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Analytics 52

Analytics B2C Social Media Marketing User-Generated 52

Hootsuite

FEBRUARY 2, 2022

Can you schedule posts on LinkedIn? If you came here for help after unsuccessfully searching for the scheduling option on LinkedIn, we’ve got good news. That’s because there is no native built-in LinkedIn scheduler. You need a third-party tool (like Hootsuite) to schedule LinkedIn posts.

Analytics 100

Analytics Promotion Management Social Media Marketing 100

Hootsuite

MARCH 29, 2021

We’re not talking about broems or posts that bait engagement. The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. To see how this linkless LinkedIn posts strategy stacks up (say that five times fast), we decided to run an experiment. You’ve seen them.

Social Media Marketing 132

Social Media Marketing Management Price Analytics 132

Hootsuite

JULY 27, 2022

Want to amp up the reach on your latest LinkedIn post? Time to try LinkedIn post boosting. The boost option on LinkedIn is there for a reason: to pour a little rocket fuel onto your already-great content. Bonus: Get the LinkedIn advertising cheat sheet for 2022. What is LinkedIn post boosting?

Thought Leadership 98

Thought Leadership Promotion Advertising Advertisers 98

Search Engine Journal

FEBRUARY 13, 2023

A LinkedIn study finds 91% of job seekers are more inclined to apply for a position if the job posting includes the salary range. The post LinkedIn Data: 91% Of Applicants Want Salary Range In Job Posting appeared first on Search Engine Journal.

87

87

Hootsuite

JULY 15, 2019

Is there really a best time to post on social media? The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs. The best time to post on Facebook. The best time to post on Twitter.

B2C 112

B2C Millennials Food Analytics 112

Adobe Experience Cloud Blog

MARCH 25, 2015

So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? My solution—dark posts! Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline.

Thought Leadership 134

Thought Leadership Promotion Management Product 134

Search Engine Land

APRIL 9, 2024

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Multi-image posts.

Analytics 120

Analytics Branding Management Search Marketers 120

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Why LinkedIn?

Advertising 88

Advertising Advertisers Thought Leadership User-Generated 88

Hubspot Marketing

APRIL 22, 2024

The biggest red flag on LinkedIn is the ‘open to work’ symbol.” As I browse through my LinkedIn feed, there are still ongoing conversations about the #OpenToWork profile photo frame. Let’s face it — there are approximately 40 million people searching for jobs on LinkedIn every week. And the dialogue continues.

Market Trends 98

Market Trends Marketing Marketers 98

Buffer Marketing

APRIL 17, 2024

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. The caveat with LinkedIn is that its content is very much driven by the individuals on it. I asked my followers what B2B companies are making the most of LinkedIn, and they delivered.

Thought Leadership 91

Thought Leadership User-Generated Communications Promotion 91

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Table of Contents What are LinkedIn hashtag analytics?

Analytics 103

Analytics User-Generated Social Media Marketing Promotion 103

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. Why we care.

Finance 119

Finance Health CRM New Technology 119

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. When a company account publishes an article on LinkedIn, admins now have the option to promote it. What LinkedIn is saying. Why we care.

User-Generated 129

User-Generated Price Advertising Advertisers 129

Social Media Examiner

MARCH 26, 2024

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1:

Social Media Marketing 101

Social Media Marketing Marketing Marketers 101

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K million monthly views. million monthly views.

CRM 108

CRM Inbound Marketing CMO Management 108

Hubspot Marketing

APRIL 16, 2024

The more traditional B2B posts have given way for a social media presence that is funnier, more casual, and definitely more meme-ified. We started to dabble in internet culture; we started to post memes, which, you know, definitely got us some questionable faces. Which led me to wonder: What's the reason behind the shift?

Gen Z 83

Gen Z Millennials User-Generated Branding 83

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. What are the best times to post on LinkedIn? and noon.

Education 110

Education Entertainment Thought Leadership Food 110

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Analytics 115

Analytics Finance CRM Place 115

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. Just LinkedIn. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform. So why is LinkedIn your content platform?

SEO 127

SEO Branding Place Education 127

Buffer Marketing

APRIL 22, 2024

Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter. What should you post? I like to recommend two things for solopreneurs who are just getting started: Cast your net wide : Posting on multiple platforms is a great way to see what sticks.

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. It makes sense. The difference?

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

Buffer Marketing

JANUARY 8, 2024

In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather.

Analytics 111

Analytics Thought Leadership Industry Insights Education 111

Martech

APRIL 19, 2024

Dig deeper: LinkedIn introduces CTV ads for B2B campaigns Schiele and her team use lead forms with qualifying questions to weed out irrelevant leads. Speaking of LinkedIn, marketers need to recognize that it’s a completely different beast from other social platforms. Schiele calls this assumption “misalignment.”

Social Media Marketing 113

Social Media Marketing B2C Whitepaper Marketing 113

Buffer Marketing

FEBRUARY 8, 2024

2023 was a big year for LinkedIn and its top creators. The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

Analytics 91

Analytics Management Branding Marketing Strategy 91

Buffer Marketing

OCTOBER 10, 2023

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. How is thought leadership different on LinkedIn? Many believe they lack time to create content on LinkedIn.

Thought Leadership 126

Thought Leadership Whitepaper Energy Law 126

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.   So, I started consuming content on LinkedIn.

Copywriting 117

Copywriting User-Generated Advertising Advertisers 117

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. Did you know that the LinkedIn algorithm determines what content appears on your feed ? What Is LinkedIn Algorithm?

User-Generated 83

User-Generated Promotion Education Analytics 83

Social Media Examiner

FEBRUARY 20, 2024

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1:

Social Media Marketing 103

Social Media Marketing Marketing Marketers 103

Hootsuite

JANUARY 2, 2024

Wanna build your LinkedIn network fast? Not to fear: all you actually need to do is comment on other people’s posts. Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. or “Agree!”.

Social Media Marketing 106

Social Media Marketing Analytics Management Promotion 106