Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services.

SEO

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword.

Whitepaper

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking.

Price

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO

Backlinko

JULY 1, 2025

Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important? An SEO report is a tool for measuring performance and shaping strategy.

SEO

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And you’ll be able to tell by the subject line if the guide I’m sharing is going to be useful to you.

SEO

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Just look at the 89.3

SEO

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. To fully understand cornerstone content, Id argue you must also understand cluster content.

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. Let’s review how to create an SEO budget for maximum ROI.

SEO

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. Manufacturing companies can handle SEO in-house. Or work with an agency partner to develop an SEO plan. Why Is SEO Important for Manufacturers?

Manufacturing

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. This guide covers the essential elements to help you achieve those goals.

SEO

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. ” The goal?

SEO

Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. But first, let’s touch on how Google thinks about knowledge. Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. What does Google do?

SEO

Backlinko

MAY 12, 2025

Googles smarter. In this guide, youll learn: What keyword stuffing looks like How it harms your SEO and credibility How to use keywords naturally to boost rankings and readability Lets start by examining how this tactic works and its rise to popularity. Thankfully, Google got smarter and more serious about quality.

SEO

Vertical Response

JULY 14, 2024

This guide covers everything from understanding your audience to mastering SEO and creating great content. Key Takeaways Understanding your target audience is crucial for creating relevant content that attracts and retains the right visitors to your website. Want to get more visitors without paying for ads?

SEO

Backlinko

FEBRUARY 7, 2025

I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. I wanted to understand this phase better, so I spoke to Federico Jorge , the founder of Stack Against.

Price

SocialPilot

JULY 9, 2025

Among dozens of review platforms out there, Trustpilot and Google Reviews stand out as two of the most widely used, highly visible, and business-impacting tools. In this guide, we’ll break down the core differences between Trustpilot and Google Reviews to help you decide which is right for your business.

Management

Backlinko

JULY 9, 2025

Discovery is no longer confined to Google search results pages. New research from Semrush predicts that LLM traffic will overtake traditional Google search by the end of 2027. We’re seeing tens of millions of additional impressions in Google Search Console as AI Overviews reshape how Google displays answers.

User-Generated

Backlinko

JANUARY 21, 2025

Understanding how search engines work can help you make your pages more accessible. This guide explains how search engines discover, store, and rank content. Sitemaps A sitemap is a file listing important pages on a website and guides crawlers to key content. And ultimately direct more potential customers to your site.

User-Generated

Backlinko

JULY 26, 2024

SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Helping make sure that your content is engaging, easy to read, and SEO-friendly. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5 Pro at $129.95/month,

Price

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. Key Takeaways SEO is now about search visibility , not just rankings—brands must appear in multiple places where answers are delivered. Google is now an answer engine , not just a search engine—your content should be structured to serve direct answers.

User-Generated

Backlinko

MAY 14, 2025

In this guide, Ill break down what makes a title tag work. million Google search results and found that most first-page results include some or most of their target keyword in the title tag. 1 result in Google gets an average click-through rate (CTR) of 27.6%. Sometimes Google will just grab the heading ( H1 ) of the page.

SEO

Backlinko

JUNE 12, 2025

That’s the promise of programmatic SEO. In this guide, I’ll show you when programmatic SEO works, when it doesn’t, and how you can build your own winning programmatic SEO strategy. What Is Programmatic SEO? With programmatic SEO, you automate page creation based on patterns in search behavior.

SEO

SMA Marketing

JULY 17, 2025

AI Summary: This post covers the basics of competitive SEO research and compares three tools—Ahrefs, SEMrush, and SE Ranking. The focus is on identifying gaps, understanding competitor strategies, and adapting to changes in AI-driven search results. Competitive research is a critical part of any SEO strategy.

SEO

Martech

FEBRUARY 10, 2025

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesnt have to be complicated.

SEO

Martech

AUGUST 6, 2025

If you already have a solid SEO strategy, you’re off to a strong start. GEO builds on the fundamentals of SEO — just with a few crucial additions. Think: clear TL;DR summaries, FAQs written in natural language, accurate schema markup and content that builds brand authority and trust (following Google’s E-E-A-T principles).

SEO

Exposure Ninja

MAY 7, 2025

This means more people are getting answers directly on the search engine result page (SERP), without ever visiting a website. In this guide, we’ll unpack what zero-click searches really mean and how you can still drive measurable results when the SERP feels like it’s working against you. of searches in the U.S.

User-Generated

SocialPilot

FEBRUARY 13, 2025

Whether youre a business owner, marketer, or content creator, understanding social media feedback isnt just helpfulits a must. This guide covers everything you need to know about social media reviews, from the basics to effectively managing them. See what a published review looks like on a Google profile: 2.

User-Generated

Exposure Ninja

JUNE 27, 2025

Right now, your target customers are researching on ChatGPT or Perplexity , relying on Google’s AI Overviews for product comparisons, and using Google’s AI Mode to make buying decisions. For the first time in years, Google’s market share has dropped. This isn’t just another SEO trend.

User-Generated

Orbit Media Studios

FEBRUARY 10, 2025

By Mackenzie Pelletier When marketers and stakeholders approach a web design agency about refreshing their website, they often have a long wishlist of features like accessibility, SEO strategy, multilingual capabilities, fast page speed, personalization, and more. Search Engine Optimization (SEO) SEO is a big one.

SEO

Search Engine Land

OCTOBER 1, 2024

However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. June 2022: They integrated local elements by including local “In-Store Nearby” results. Included directly in the SERP experience are: Scrollable product images. Why is Google doing this?

Retail

Duct Tape Marketing

APRIL 17, 2025

The New SEO Playbook for Business Growth written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo deep dive into the fast-changing world of SEO and what it means for small businesses, marketing consultants, and agencies alike.

SEO

Backlinko

JULY 16, 2025

I asked ChatGPT: “What are the best resources to learn SEO in 2025?” Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” We haven’t even optimized for “best SEO resources,” but we got mentioned anyway. ” The response mentioned Backlinko twice. The difference?

User-Generated

Backlinko

AUGUST 8, 2025

But SEO as we know it is dying. SEO used to work fairly consistently: write great content, sprinkle in keywords, land a few links — boom, rankings. People have been announcing the death of SEO for years. Spoiler: SEO isn’t dead yet. And understanding that shift is how you can stay ahead. Competitive Google Ads.

SEO

Orbit Media Studios

MAY 13, 2025

After ChatGPT took off, Google went into overdrive to adapt and their response was dramatic. SEOs arent happy about this because AI overviews mean fewer clicks on webpages. But is Google itself getting fewer clicks? We asked Search engines such as Google now often have AI summarization included in the results.

User-Generated

Neil Patel

NOVEMBER 25, 2020

Local SEO is important. In fact, 46% of all searches on Google are local. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. What, Exactly, Is Local SEO?

SEO