The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9%

New Technology 289

New Technology CMO B2C Marketing 289

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 95

Management Key Performance Indicator Marketing Marketers 95

Martech

JUNE 13, 2022

“Individuals who both ‘speak marketing’ and ‘speak machine'” — marketers and marketing technologists — “are worth their weight in gold.” The survey, conducted jointly by MarTech and chiefmartec.com, was fielded to 426 marketers in Q1 2022. ” The 2022 survey.

Promotion 78

Promotion Marketing Marketers Management 78

Vertical Response

APRIL 19, 2024

Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. Enhanced work productivity hinges on efficient time management, acknowledging the impact of physical and mental health, and utilizing appropriate productivity apps and tools.

Management 94

Management Product Health Transform 94

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Brand Management 121

Brand Management Management Content Marketing Branding 121

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.) Let’s take a look.

Management 145

Management User-Generated Analytics Branding 145

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Search Engine Land

JANUARY 10, 2024

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. What are Property Promotion ads? Why we care. Recommendations.

Management 98

Management Price Advertising Advertisers 98

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers. Paid vacation.

Succession Management 106

Succession Management Management New Technology Marketing 106

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Marketing 108

Marketing Marketers Finance Customer loyalty 108

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

MARCH 1, 2023

What problems and obstacles do you face as a project manager? To state the obvious, project management can be tricky. So, if you’re in a project management position, starting with the basics is your best bet. The Project Management Lifecycle Regardless of size or scope, all projects follow a similar process.

Management 131

Management Key Performance Indicator CRM Communications 131

Hubspot Marketing

APRIL 11, 2023

In this post, we analyze data from 500 marketing leaders to learn how leaders are keeping up with quiet quitting, why they think it happens, and how they plan to navigate it. 64% of marketing leaders say quiet quitting is a reflection of poor work ethic , while one-third view it as setting healthy boundaries.

Management 117

Management Health Marketing Marketers 117

Sprout Social

APRIL 29, 2024

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market.

Management 86

Management Branding PR Food 86

Martech

APRIL 6, 2023

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. Survey respondents had a wide range of experience in marketing. Dig deeper: Marketing technologists earn more on average than marketers Promotions. Increased salaries. Why we care.

Promotion 80

Promotion Management Marketing Marketers 80

Hootsuite

APRIL 28, 2023

And if you happen to promote your brand and connect with new partners or potential customers along the way? social media marketing!) To adjust settings, edit your page content, or review members, tap the Manage Group or Edit Group buttons on the left-hand side. Head to your other social networks to promote this hot new group.

Management 143

Management Social Media Marketing Promotion User-Generated 143

Hubspot Marketing

OCTOBER 14, 2020

Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Krystal Wu, a social media community manager at HubSpot, says , "Facebook Groups allow our audience to connect with each other and have valuable discussions.

Promotion 139

Promotion eCommerce Social Media Marketing Management 139

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. Affiliate marketing links are allowed, but writers must tell their audience that they're including these links.

Promotion 129

Promotion eCommerce SEO Affiliate Marketing 129

Hootsuite

APRIL 14, 2022

If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. What is Instagram promotion (a.k.a. Benefits of promoting an Instagram post.

Promotion 120

Promotion Advertising Advertisers Analytics 120

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Four More Reasons to Use Reddit for Digital Marketing 1. There’s even a subreddit for small businesses where you are allowed to promote your business. That’s Reddit.

Management 96

Management Branding Social Media Marketing Place 96

Hubspot Marketing

AUGUST 19, 2022

With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. Post regularly.

Promotion 137

Promotion Fashion Analytics Retail 137

Rock Content

MAY 23, 2023

Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact with their consumers through Facebook. According to the company, it will be easier for consumers to take advantage of discounts on a first purchase, and promotions offered by brands. What are promotional ads?

Promotion 77

Promotion Customer User-Generated Education 77

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Management 96

Management Health Communications Social Media Marketing 96

Hubspot Marketing

OCTOBER 31, 2022

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? But are marketing managers and recruiters watching TikTok videos and accepting them instead of resumes?

Gen Z 105

Gen Z Management Marketing Marketers 105

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

Promotion 101

Promotion Analytics Social Media Marketing Advertising 101

Search Engine Land

JULY 27, 2023

Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Transitioning from an SEO professional to manager Moving from an individual contributor to a manager is a difficult transition on your career journey. Approve vacation.

Management 90

Management SEO Communications Promotion 90

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Get the daily newsletter search marketers rely on. Managing and optimizing local listings You can think of local listings as digital storefronts of the web. Local listings: What are they and why do they matter? SUBSCRIBE See terms.

Management 120

Management SEO User-Generated Customer loyalty 120

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 145

Management PR Price SEO 145

Hootsuite

JANUARY 13, 2022

If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. But a compelling profile is one of the easiest ways to promote your YouTube channel—and boost your SEO. Cross-promote your channel. Email marketing.

Promotion 144

Promotion User-Generated SEO Analytics 144

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. Here’s why.

Management 125

Management Content Marketing SEO Marketing 125

Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Here’s the thing: marketing is usually not about what you’re selling, so much as it’s about how you sell it. Promote your company culture. 16 ways to make a “boring” brand exciting. So, really, you’ve got no excuse.

Promotion 145

Promotion Product Branding Logistics 145

Hootsuite

NOVEMBER 28, 2022

That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Well, not really.

Management 124

Management Customer CRM Customer Journey 124

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Hubspot Marketing

AUGUST 17, 2022

The product or service, pricing, industry, market share, and a thousand other factors can impact business success. Without a top-notch staff, your product won’t make it to market, and you won’t have any customers to serve. What is talent management? How does talent management fit under the HR umbrella? Image Source.

Management 108

Management Key Performance Indicator Promotion Price 108

Hubspot Marketing

MARCH 17, 2022

Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. So, how do busy social media managers keep their ducks in a row? Social media managers would be lost without their to-do lists. for their best tips on staying organized. Use a to-do list app.

Management 122

Management Promotion eBook Branding 122