Martech

APRIL 7, 2025

SEO optimization tool What it is: An application that provides keyword suggestions, content optimization tips, and meta description generation. How it works: Marketers enter a URL or a piece of content, and the GPT analyzes it for SEO best practices. ” or “What additional features could enhance the SEO tool?”

Key Performance Indicator 97

Key Performance Indicator Transform User-Generated SEO 97

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. As a content pro (and former social media manager), Ive got you covered. If you want a one-stop-shop option, HubSpots Social Media Management Software does all of this for free.)

Social Media Marketing 130

Social Media Marketing CMO Finance Health 130

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Experiential and event marketing. Channels to use to manage customer relationships.

CMO 126

CMO Traditional Marketing Communications Marketers 126

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. There was nothing to hang my hat on, so to speak.

SEO 111

SEO Education Product Place 111

Martech

APRIL 2, 2025

Additionally, developing well-defined personas guides where and how you deploy your marketing efforts, ensuring you reach your audience on the right platforms. Imagine your business provides services to help other companies manage their finances and payroll. Let’s consider a couple of examples to clarify.

CRM 116

CRM Thought Leadership Finance Shipping 116

Hubspot Marketing

MAY 26, 2022

And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. What makes a good project management budget template for marketing? Spendesk [Excel]. SwagDrop [Google Sheets].

Management 140

Management Marketers Marketing Energy 140

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. And isn’t that what we all really want from a marketing book? Tailoring content for readers and your friendly neighbourhood SEO bots. But still.

Management 145

Management Social Media Marketing Entertainment Communications 145

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. What I'm measuring : The metrics that matter most to me with my new travel website are SEO score, website traffic, readability, and Pinterest saves.

Analytics 118

Analytics SEO Price User-Generated 118

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? Youve got your organic marketing content, now its time to make it shine.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Scoop.it!

APRIL 20, 2023

From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes. What can you do?

Tentpole 111

Tentpole Gen Z Thought Leadership User-Generated 111

Neil Patel

AUGUST 31, 2021

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. Imagine you rely on SEO for all your traffic. In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again. Content Marketing.

SEO 145

SEO User-Generated Transform Social Media Marketing 145

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Rock Content

JANUARY 8, 2024

Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? According to a study from Outbound Engine that was reported via Search Engine Journal, business owners often fail to build a marketing plan due to other stresses such as limited budgets or time.

Marketing Plan 88

Marketing Plan Key Performance Indicator Marketers Marketing 88

Adobe Experience Cloud Blog

NOVEMBER 22, 2017

However, the app’s information is all available within the formerly “Nearby” tab in the Facebook app (now called “Local” for consistency), so local search marketers can’t afford to ignore this announcement, whether or not users opt to download the separate app en masse. Reviews Are Here to Stay. Ads Are Sure to Come.

SEO 134

SEO Thought Leadership User-Generated Food 134

Neil Patel

FEBRUARY 21, 2021

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. So you hire an SEO agency.

SEO 138

SEO Analytics Marketing Plan Digital Marketing 138

Sachs Marketing Group

AUGUST 15, 2022

Understanding why local SEO is important for small businesses can mean all the difference. If you own a small business within your local community, it’s important that you understand why local search engine optimization (SEO) is important for your business. Why Local SEO is Important for Small Businesses. In a way, yes.

SEO 99

SEO User-Generated Retail Marketing Plan 99

Search Engine Land

NOVEMBER 22, 2023

As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations.

SEO 111

SEO PR Promotion Customer Journey 111

Martech

JANUARY 31, 2025

Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing. Eliminate ineffective busywork Are your marketing efforts driving real business outcomes or just keeping you busy?

Customer Journey 100

Customer Journey Marketers Marketing SEO 100

Hubspot Marketing

OCTOBER 25, 2024

As a local SEO specialist at my previous company, I know the ins and outs of how to get in front of your local target audience. In this post, I’ll go over everything you need to know about creating business listings and why they’re so valuable, even in the age of social media and other marketing tactics.

Real Estate 85

Real Estate SEO User-Generated Advertisers 85

Adobe Experience Cloud Blog

JANUARY 18, 2017

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.

SEO 123

SEO Thought Leadership User-Generated PR 123

Buffer Marketing

MARCH 5, 2025

If you’re a social media manager for a business, find out your business goals for the quarter or year. Because as social media marketers, impacting the bottom line is crucial to prove the impact of your social media strategy and show a positive ROI. How do you set social media goals ? Are you focusing on customer acquisition?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Marketing Insider Group

OCTOBER 4, 2011

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.

SEO 106

SEO Thought Leadership Traditional Marketing Marketers 106

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketers 60

Hootsuite

OCTOBER 18, 2024

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. Creating your own marketing strategy for social media (video guide) No time to read the whole article?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Hubspot Marketing

FEBRUARY 19, 2025

Using the Eisenhower Matrix in my day-to-day task planning didnt just help me get more organized: it transformed my decision-making process. Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals.

Transform 89

Transform Finance Management Communications 89

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Content Sharing & Management. Analytics, Keyword Discovery & SEO.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Hubspot Marketing

MARCH 4, 2025

Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. A content marketing manager easily spots gaps in content planning one month's time ahead and gets their team to address the issues collaboratively.

Price 72

Price User-Generated Analytics Management 72

Rock Content

APRIL 5, 2023

We can help you with everything from planning your content strategy and allowing easy collaboration across your marketing team to standard content creation and forming interactive content experiences. You obviously can’t have a content marketing plan without expert content creation.

Content Marketing 98

Content Marketing SEO Marketers Marketing 98

Search Engine Land

JULY 14, 2023

SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. Here are some examples of metrics you may not be using but could be a good way to show your true value as an SEO to your organization. This is something we help the affiliates in the programs we manage so both they and our clients can grow.

SEO 85

SEO Entertainment Management Analytics 85

Hubspot Marketing

JUNE 7, 2022

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template. On-Page SEO Template.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Rock Content

NOVEMBER 27, 2020

On the other hand, you can look for robust marketing planning software , which offers assistance with automation and integration. Those applications are the most modern and powerful alternatives on the market. This way, you will be able to achieve the best results with your Digital Marketing plan. Toggl Plan.

Marketing Plan 59

Marketing Plan Marketers Marketing Price 59

Neil Patel

SEPTEMBER 4, 2020

They could also make your marketing less effective. What is Marketing Siloing? When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves. The SEO people only think about SEO, designers about design, developers about development…you get the picture.

Copywriting 142

Copywriting Marketers Marketing SEO 142

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO 83

CMO Customer Journey Transform User-Generated 83

Neil Patel

JANUARY 6, 2023

It’s called real estate SEO. Using SEO for real estate is when you optimize your website so search engines will increase web traffic and improve the visibility of your real estate listings. When implemented correctly, SEO for real estate can lead to an increase in visitors, leads, and conversions.

Real Estate 84

Real Estate SEO Energy Digital Marketing 84

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. How will you manage content creation and publication? Here it is.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145