Scoop.it!

OCTOBER 31, 2024

So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketing strategies every professional services brand should use. This business knows that its target audience understands that managing weight requires adapting their caloric intake.

Marketing Strategy 59

Marketing Strategy Content Marketing Branding Marketing 59

Hubspot Marketing

JULY 22, 2024

Over the last few weeks, I‘ve been writing extensively about community management , what it is, and why it’s essential. Let's dive into the pros and cons of community management. The Pros of Community Management 1. So, naturally, community management will lead to more brand visibility. The Cons of Community Management 1.

Management 88

Management Customer loyalty Entertainment Branding 88

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

Marketing Strategy 107

Marketing Strategy Marketing Marketers Promotion 107

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches.

Marketing Strategy 69

Marketing Strategy Marketing Marketers Fashion 69

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Marketing Strategy 98

Marketing Strategy Logistics Direct Mail Marketing 98

Vertical Response

JUNE 16, 2024

What is a community manager? A community manager builds, maintains, and nurtures a brand’s online community. This article explores the key skills and responsibilities of a successful community manager. This article explores the key skills and responsibilities of a successful community manager.

Management 92

Management Customer Acquisition Non-Profit Communications 92

Rock Content

MAY 13, 2024

AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. But what is ChatGPT , and how can you best start using it as part of your ongoing marketing strategy? ChatGPT is one of the more ubiquitous tools to hit the scene, and for a good reason.

Marketing Strategy 98

Marketing Strategy User-Generated Digital Marketing Marketing 98

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? To make this step easier, we’ve created an influencer marketing brief template.

Influencer Marketing 68

Influencer Marketing Marketing Strategy Marketing Marketers 68

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Management 125

Management Law Analytics Marketing Strategy 125

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 111

Marketing Strategy Manufacturing PR Marketing 111

Zumvu

OCTOBER 13, 2024

For every business nowadays, social media management is a very important aspect in its marketing strategy. The process has become a cumbersome task for many, and thus, more are seeking the help of social media management tools like Hootsuite.

Management 59

Management Marketing Strategy Branding Marketing 59

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 102

Marketing Strategy Product User-Generated Marketing 102

Sachs Marketing Group

DECEMBER 6, 2023

What is PPC campaign management? PPC campaign management involves overseeing and directing pay-per-click advertising campaigns. If your PPC ads aren’t driving your target audience toward your business, you may need to invest in PPC campaign management. What is PPC Campaign Management?

Management 98

Management Advertisers Advertising Digital Marketing 98

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 110

Management Product Key Performance Indicator CMO 110

SmartBrief - Marketing

JULY 17, 2024

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges.

Management 83

Management Analytics New Technology Market Trends 83

Marketing Insider Group

AUGUST 20, 2019

This is where event marketing comes in. The post Event Marketing Strategy and Timelines For Busy Event Managers appeared first on Marketing Insider Group. You know it’s going to be a fantastic experience, but nobody else does – yet. When you’re planning a […].

Event Marketing 93

Event Marketing Marketing Strategy Management Marketing 93

Marketing Insider Group

OCTOBER 21, 2024

Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. Billed as a full lifecycle influencer campaign management tool, the platform eases you into the influencer scene.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Influencer Marketing 98

Martech

DECEMBER 4, 2023

Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Software has to work for every user – or as close to “every” as can be managed. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. Get MarTech!

Marketing Strategy 121

Marketing Strategy Marketing Marketers Market Segmentation 121

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketing Marketers CRM 97

SocialPilot

FEBRUARY 6, 2024

The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. I can say the crux of our successful campaign lies in the influencer marketing strategies we follow.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 98

Martech

NOVEMBER 14, 2023

Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Do I need a Marketing Technology Manager and what is this person’s role?

Management 112

Management CMO CRM Marketing 112

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 145

Management PR Price SEO 145

Hootsuite

JANUARY 16, 2023

Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. So, whether you’re just getting started with Facebook Messenger or looking for new ways to improve your strategy, this one’s for you! See it in action.

Marketing Strategy 131

Marketing Strategy Marketing Marketers Retail 131

Hootsuite

APRIL 25, 2024

Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. Trend-tracking. Easy scheduling capabilities.

Management 103

Management Price Analytics User-Generated 103

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

Marketing Strategy 95

Marketing Strategy Gen Z Transform Email Marketing 95

Rock Content

APRIL 5, 2023

To be successful, however, you need to be able to manage all of those moving parts. Content cloud management is a way to ensure that you are doing all you can to produce the best possible content and maintain control throughout the process. What is Content Cloud Management? What Does “Cloud-Based” Really Mean?

Management 94

Management Global Marketing Content Marketing Marketing Strategy 94

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 101

Management Key Performance Indicator Marketing Marketers 101

ConsumerTalk

APRIL 12, 2023

Marketing strategies can confound even the savviest marketers and CPG brand leaders. With software tools built to automate and quickly manage performance marketing tasks and measure results, you can improve your CPG marketing strategy in 2023 and be on your way to meeting all your goals, no matter how ambitious.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Performance Marketing 98

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? I recommend using Google Tag Manager for all conversion tracking purposes. Define and create conversion actions for every stage of the marketing funnel so you can determine success.

Marketing Strategy 101

Marketing Strategy Marketing Marketers Shipping 101

Digital Marketer

DECEMBER 21, 2023

Reddit is an excellent medium for providing current social monitoring tactics to aid in brand management and data collection. I constantly see social media marketers saying they don’t “get” Reddit. If you call yourself a social media marketer and you don’t at least acknowledge the value of subreddits, you’re doing something wrong.

Management 96

Management Branding Social Media Marketing Place 96

OnDemand CMO

SEPTEMBER 25, 2024

Founders, in their passion, sometimes fail to recognize when it’s time to bring in outside perspectives—whether from external managers or marketing strategists—to keep their message sharp, relevant, and growth-oriented. Managers: Focused, but Are They Too Risk-Averse?

CMO 52

CMO Management eBook Branding 52

Marketing Insider Group

DECEMBER 8, 2021

Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them. Below are 3 marketing strategies that should be prioritized in 2022. The thing with B2B marketing is that it’s not really a bright and shiny object. And what’s right in front of them is not that complex.

Marketing Strategy 132

Marketing Strategy Branding Customer Acquisition Fashion 132

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. The post 3 recession-defeating marketing strategies appeared first on MarTech. You might not think that sounds like a large number, but it is if you scale that number to industries.

Marketing Strategy 104

Marketing Strategy Whitepaper Thought Leadership Marketing 104

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). What strategies did you use to collaborate?

Management 116

Management Social Media Marketing Communications Analytics 116

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Marketing Strategy 83

Marketing Strategy Customer Acquisition Marketing Marketers 83

Martech

JANUARY 26, 2023

Technology companies like Tagger and Onalytica can help marketers identify, engage and manage creators and influencers. Operationalizing brand advocacy In the early days of the web, brand advocacy was an important topic of conversation among the marketing community. Get MarTech! In your inbox. Subscribe Processing.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142