Marketing Insider Group

AUGUST 26, 2024

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. AI Marketing Automation Basics On a basic level, AI marketing automation refers to using artificial intelligence technologies to automate and enhance marketing tasks.

CRM

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable.

Whitepaper

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways.

User-Generated

Duct Tape Marketing

DECEMBER 20, 2024

This emerging trend allows marketers to generate creative content and create impactful marketing materials. AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Around 40% of marketers allocate a quarter of their budgets to influencer campaigns. MLaaS fills that gap.

Market Trends

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources. Sent daily.

Market Trends

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Youll break your calculator.

B2C

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding

Vertical Response

JUNE 11, 2025

This approach ensured that emails were easy to create and manage, but it also meant that they lacked the visual appeal that captivates today’s audiences. Features like folders and simple filters helped users manage their mail, but advanced sorting, tagging, or smart search options were limited. Organization tools were basic at best.

Transform

Marketing Insider Group

JULY 16, 2025

Integrating Instagram Templates and AI Tools for a Seamless Marketing Strategy While Instagram templates help businesses maintain an active and visually consistent social media presence, AI-powered tools handle lead generation and customer outreach. Combining Instagram templates with AI tools creates a powerful synergy for businesses.

Transform

Use Insider

NOVEMBER 29, 2024

So, how do you stay updated with the latest industry trends, technologies, and marketing strategies? The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. Topics include: Will AI take over marketing?

Millennials

Chief Martec

NOVEMBER 10, 2024

So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of new technologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration.

Transform

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. Example: Let’s say you’re selling project management software. Show the market opportunity and your plan to capture a big share of it.

Price

Martech

MAY 12, 2025

Composability in marketing technology refers to the ability to create flexible, modular systems that can be easily assembled and reconfigured to meet specific business needs. This flexibility allows for real-time data processing and personalization, which is crucial for effective marketing strategies. Give it a try.

New Technology

Martech

OCTOBER 30, 2024

Whether it’s growth, stability or retrenchment, the corporate direction directly influences marketing and technology decisions. To deploy dynamic pricing, both business capabilities and associated technologies will need to be considered. This evaluation will likely reveal: Use cases where new technology is required.

Price

Search Engine Land

SEPTEMBER 9, 2024

This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is already here The future of content marketing is here, and it’s powered by AI.

Content Marketing

Lusha

NOVEMBER 18, 2024

Key roles in a RevOps team typically include: RevOps Manager/Director : The leader who sets the overall strategy, aligns teams, and makes sure RevOps initiatives are successful. Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets.

CRM

Duct Tape Marketing

AUGUST 13, 2025

15:52 – Marketing as an Asset: What Ownership Looks Like The importance of owning strategy, execution, and digital assets for long-term business value. 18:59 – The Fractional CMO Plus Model How the “plus” means not just strategy, but management, execution, and building AI systems inside the business.

CMO

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Duct Tape Marketing

JUNE 5, 2025

She was my managing director for some time. So, you know, there's a lot of pressure, I think, on the the PR world to pivot and stay abreast of these new technologies, but also be leading them to help clients understand how to navigate the new world of communications with AI integrated into that.

PR

Set Up

SEPTEMBER 17, 2024

Below are key budgeting challenges that marketers often face and practical solutions to help marketing leaders craft a stronger, more agile budget. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels.

CMO

Sales Force: CMO

APRIL 4, 2025

Lets take a deeper look at how this new technology can help you fulfill ambitious strategies. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Experiences need to be connected. Heres How You Can Prepare.

Marketing

Lusha

DECEMBER 9, 2024

B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. Why B2B Email Marketing Matters B2B email marketing is a key part of successful marketing strategies today. Who is most likely to have these problems? Remember, data is your friend.

Email Marketing

Businesses Grow

JULY 9, 2025

Cloudflare, a technology company that helps websites secure and manage internet traffic, introduced a new permission-based setting that enables customers to automatically block artificial intelligence companies from collecting their digital data. Protecting our content from AI has become a global obsession.

Thought Leadership

Duct Tape Marketing

APRIL 23, 2025

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.

Price

Duct Tape Marketing

NOVEMBER 13, 2024

Or a lot of times what happens is a new technology will come along and people will discount it because they'll see the ways people are talking about it. 11:08): AI might be the most important new computer technology ever. And so now it really is up to your imagination. And I think that's actually very empowering.

Price

Use Insider

JUNE 12, 2025

Enhanced customer satisfaction and retention Remember when personalized service meant your local branch manager knew your name? Banks must not only adopt new technologies but also adapt their security protocols and internal processes to safeguard against evolving threats. Let’s explore the benefits first: A.

Customer

Marketing Insider Group

OCTOBER 19, 2015

Carlos Abler – Synergy between content marketing and customer lifecycle management. Carlos Abler, Leader: Content Marketing Strategy at 3M, @ Carlos_able r. Todd Wheatland – Content marketing breaks free of silos. Robert Rose – 2016 is a pivot year for content, marketing and advertising.

Content Marketing

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. I ended up taking a job with a mid-sized RIA (registered investment advisor) that managed about $25 billion at the time. No firm wants to get audited or fined.

Management

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Technology by itself will not solve business challenges.

Management

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing

Hubspot Marketing

APRIL 24, 2023

That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy , Head of Enterprise Marketing at Jasper , to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. AI for content ideation.

Marketing Strategy

Scoop.it!

APRIL 18, 2024

Brands now adapt to global challenges, emphasizing continuous learning and staying open to innovative strategies to foster positive change within communities. TikTok’s Ads Manager is a fantastic example of how great it can be to have access to audience insights.

Thought Leadership

Rock Content

DECEMBER 7, 2020

How to use immersive experiences in your marketing strategy? Before going deeper into the options and strategies that we can explore within this concept, it is important to understand it. Through this technology, a smartphone camera can simulate each wall’s colors, improving even more customer experience.

Marketing Strategy

Adobe Experience Cloud Blog

MAY 16, 2018

While digital marketing through an ever-growing number of channels can seem daunting, previous successes and experience developing multi-channel marketing strategies is a core strength that holds value over time. Also known as “reach,” channel management is a crucial part of defining a winning marketing strategy.

Transform

Adobe Experience Cloud Blog

DECEMBER 8, 2014

To help their organization embrace change and modernize their marketing, Phillips 66® followed the four pillars of change management outlined below. As a modern marketer, these pillars can also apply to your own organization. Pillar 1: Marketing Strategy. Is your marketing ready for change?

Transform

Adobe Experience Cloud Blog

FEBRUARY 22, 2013

Ran has over 20 years of experience working for technology companies of all sizes and domains. An increasing number of CMOs view lead scoring, the process of ranking leads based on their sales-readiness , as a key component in their B2B marketing strategy. And for a good reason.

New Technology

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. 2 out of 3 change management initiatives fail.

Gen Z