Remove Management Remove Pharmaceutical Remove Place Remove Price
article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. A need to avoid price wars.

Gen Z 113
article thumbnail

This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

CMO Confessions Ep. 35: Jon Russo of B2B Fusion

On24- CMO Confessions

Having to manage those global teams actually has suited me well in this new role in that I’ve got a number of people that are outside of the U.S. But once you enter the world, there’s not a lot of places to go for training. I agree, the industry as a whole, they don’t really place a premium on it.

CMO 52
article thumbnail

12 Niche Marketplaces to List Your B2B Services

Neil Patel

In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data. Bulk Pricing. Listing your products, services, and equipment on B2B niche marketplaces allows you and your customers to benefit from bulk pricing. In short, time-consuming sales processes can be avoided. Data Capabilities.

article thumbnail

Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

Giving candid feedback, managing poor performers, making tough decisions that might be unpopular for you but important for the organization and you must do it. ” And so, the early days are actually pretty easy and the best practices are always kinda in place, right? And a lot of the hard work is around the people stuff, right?

article thumbnail

Can an interactive calculator help you sell more?

Rock Content

It is up to the marketing manager, therefore, to define the ideal moment to offer the resource to the consumer. If your company creates budgets according to customer demand, for example, this feature can facilitate service pricing. Lansinoh is a pharmaceutical company focused on mothers who are breastfeeding. Cengage Calculator.

article thumbnail

Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

This has placed significant stress on Africa’s already strained health systems. In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. .

Health 202