Remove Management Remove Pharmaceutical Remove Price Remove Product
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The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. McDonald’s phrase “Fries with that?”

Gen Z 113
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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Previously, he had been in charge of search products at Google. After Nine Years, Google’s Udi Manber Moves On 2015: Manber was VP of Engineering at YouTube.

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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Transform 109
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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams. Bulk Pricing. Streamlined Processes. Data Capabilities.

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CMO Confessions Ep. 35: Jon Russo of B2B Fusion

On24- CMO Confessions

Having to manage those global teams actually has suited me well in this new role in that I’ve got a number of people that are outside of the U.S. What I think is going to happen in the back half of the year, particularly industries that would benefit from more acceleration like security, maybe pharmaceuticals. so it has helped.

CMO 52
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Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

Giving candid feedback, managing poor performers, making tough decisions that might be unpopular for you but important for the organization and you must do it. And so that’s, I think, what’s becoming more and more apparent is we pay a price for tolerating mediocrity. John Jantsch: You know, it’s funny.

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Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

The single — and most often changing — factor is what customers want and need when it comes to new digital products and services. As CX overtakes product and price as the key differentiator of the digital age, companies need to realize how to connect with consumers on an emotional level and leverage CX to future-proof the brand.

Transform 105