Animalz blog

MARCH 13, 2025

This person will manage the systems and workflows that move information efficiently through the content pipeline. You know, at animals we do some like LinkedIn thought leadership programs for founders. Like, let’s say we’re, we’re talking about thought leadership, it’s like. Definitely.

Transform

Animalz blog

AUGUST 5, 2025

Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. She blends product marketing with day-to-day content work and starts every plan with clear positioning, not channels. Kirti is known for combining SEO with thought leadership.

Thought Leadership

Animalz blog

JUNE 24, 2025

But yeah, a lot of the success comes from putting the customer at the center, doing things that are scalable, repeatable, and utilizing other brands, other practitioners, influence and thought leadership to really bolster your own brand’s credibility and being a thought leader. And it’s very much B2C marketing.

B2C

SocialPilot

JULY 14, 2025

For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. Multi-account scalability : When managed across multiple brands or clients, hashtags provide structure.

Real Estate

Animalz blog

JULY 1, 2025

In other interviews, she shared how she led teams through layoffs, and challenged the myth of “one-off thought leadership.” So then your relationship to product marketing is they’re creating content. Like maybe take me around the horns like product marketing, create some content.

Promotion

Animalz blog

MAY 27, 2025

Shes built and scaled content teams at three SaaS companies, including iFixit, where she managed a team of 18, published over 10,000 repair guides, and grew a YouTube channel to over a million subscribers. At Appcues, she launched a full-scale Product Adoption Academy. . Used internally to collect audience ideas and SME quotes.

Shipping

Animalz blog

JUNE 3, 2025

In this episode, Heike shares how she connects content, creative, product marketing, and demand gen/integrated campaigns like four wheels on a car remove one, and nothing moves. Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. No one can work alone.

Advertising

Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership

Scoop.it!

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing

Martech

JULY 8, 2022

in web content & experience management (WCM) will remember an early entrant called RedDot. After middling growth RedDot was acquired by document management vendor Hummingbird before making its way to the content management retirement community known as OpenText. They managed your content and then served up your “website.”

Management

Adobe Experience Cloud Blog

JANUARY 12, 2010

To achieve this, CMOs should adopt an analytical management model coupled with full transparency and shared performance metrics with sales. Establishing a single version of the truth removes the common debate between sales and marketing as to whose numbers are correct. Product marketing. Margin by product line.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. It’s a tall order, and you want the very best.

Management

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Now it’s hard to imagine doing anything else.

Thought Leadership

Adobe Experience Cloud Blog

JULY 31, 2015

Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). The answer is to automate their processes. See, ABCDE!

eBook

Animalz blog

OCTOBER 26, 2023

The first half of 2022 was an exciting period for SupportLogic , a support experience (SX) management platform. A new website, domain, and positioning set the stage for a strong, content-driven marketing push. Three Types of Product-Led SEO Content Product-led SEO content helps readers solve their problems with SupportLogic’s product.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 25, 2017

Social media, like many roles that manage customer- and public-facing properties, can sometimes get input and scrutiny from across the organization. With that in mind, here are some considerations, but keep in mind they won’t fit all situations: Consider starting by dedicating one full-time headcount for social marketing management.

Social Media Marketing

Adobe Experience Cloud Blog

APRIL 25, 2018

Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise.

CMO

Hubspot Marketing

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Digital Marketing

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Maintain consistent brand messaging and fuel thought leadership. But social teams are spread thin.

Branding

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances. How are those customers using your product or service; in other words, is there a product-market fit? For example, don’t make references to “leads” when trying to penetrate the higher education market.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 28, 2014

It takes time to manage a team of writers. Content marketers should become more sophisticated and implement tools that help them produce content more efficiently. Sometimes content is on the demand gen team, sometimes it is on product marketing, sometimes it is on communications, and sometimes it is on an island of its own.

Content Marketing

Martech

DECEMBER 12, 2022

Product management and product marketing practices. Often, digital marketers are unaware of existing martech capabilities or the best practices to use them. CMOs can: Assign a product manager who packages capabilities into common use cases relevant to their business. Consider external hires.

Customer Journey

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

We have about 464 products, are constantly innovating, and need to be marketed in Europe. Q: How large is your marketing team and what is the coverage model? A: We have about 50 people in the marketing team across 25 countries between product marketing and in country field marketing managers.

CRM

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

To learn more about Google Remarketing, Marketo Real-Time Personalization, and how they work together check out our recent webinar featuring Mike Telem, VP of Product Marketing at Marketo and Dan Stone, Product Manager at Google: Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization.

Thought Leadership

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management.

Pharmaceutical

Adobe Experience Cloud Blog

MARCH 26, 2012

What’s important to note is that this is not the content, but the promotions about the content, otherwise, your potential reader may never dive into your thought leadership. We’ve recruited Cari Aves, our very own Senior Product Marketing Manager, in conjunction with Anne Holland of Which Test Won?

Content Marketing

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale.

Customer

Marketing Insider Group

MAY 12, 2021

Content marketing pieces are not explicitly trying to sell them on a product or service. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. A limited budget to spend on content marketing is another challenge business owners face.

Content Marketing

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

On our team, Shannon relies on our offensive lineswomen: Kelly (product marketing), Tara (demand generation), Maya (events and community), and Katie (social). And of course, no play would start without a solid snapper–luckily we have Jermaine Reyes, our content manager.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 10, 2017

You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas.

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 10, 2017

Be sure to join us on Periscope and Facebook Live Thursday, August 10 at 1 pm PST for Best Practices for Building and Maintaining a Marketing and Sales Partnership with guest Hally Pinaud , Principal Product Marketing Manager for Marketo.

Thought Leadership

Adobe Experience Cloud Blog

MAY 31, 2017

Plenty has been written about bringing products or services to market. Practices have been developed to manage both direct and indirect sales channels. Literature has been written about product development models versus customer development models. Manage The Channel Opportunity. Find The Right Partner.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Generally, it ranges from fifteen days to six weeks; however larger projects are often grouped into several achievable sprints that can be easily managed. . Project progress tracker – project management tools, like ActiveCollab and Trello, to help efficiently maintain a record of each sprint. Enhances Productivity .

Transform

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Can you shuffle your current talent, or do you need to recruit a visionary with experience in marketing automation? Marketing Automation'

Key Performance Indicator

Adobe Experience Cloud Blog

APRIL 21, 2014

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? That’s a 3.2%

Key Performance Indicator

Adobe Experience Cloud Blog

AUGUST 4, 2016

Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age. Whether or not that’s your brand depends on the quality of your content.

Content Marketing