Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Now it’s hard to imagine doing anything else.

Thought Leadership 172

Thought Leadership Marketing Marketers Price 172

Adobe Experience Cloud Blog

JULY 31, 2015

Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). The answer is to automate their processes. See, ABCDE!

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 25, 2017

Social media, like many roles that manage customer- and public-facing properties, can sometimes get input and scrutiny from across the organization. With that in mind, here are some considerations, but keep in mind they won’t fit all situations: Consider starting by dedicating one full-time headcount for social marketing management.

Social Media Marketing 133

Social Media Marketing Thought Leadership Advertising Advertisers 133

Animalz blog

OCTOBER 26, 2023

The first half of 2022 was an exciting period for SupportLogic , a support experience (SX) management platform. A new website, domain, and positioning set the stage for a strong, content-driven marketing push. Three Types of Product-Led SEO Content Product-led SEO content helps readers solve their problems with SupportLogic’s product.

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Thought Leadership User-Generated SEO Product Marketing 118

Adobe Experience Cloud Blog

APRIL 25, 2018

Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management.

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Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Hubspot Marketing

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Digital Marketing 145

Digital Marketing Thought Leadership Marketing Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances. How are those customers using your product or service; in other words, is there a product-market fit? For example, don’t make references to “leads” when trying to penetrate the higher education market.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Adobe Experience Cloud Blog

OCTOBER 28, 2014

It takes time to manage a team of writers. Content marketers should become more sophisticated and implement tools that help them produce content more efficiently. Sometimes content is on the demand gen team, sometimes it is on product marketing, sometimes it is on communications, and sometimes it is on an island of its own.

Content Marketing 134

Content Marketing Product eBook Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

We have about 464 products, are constantly innovating, and need to be marketed in Europe. Q: How large is your marketing team and what is the coverage model? A: We have about 50 people in the marketing team across 25 countries between product marketing and in country field marketing managers.

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CRM Thought Leadership Entertainment Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

To learn more about Google Remarketing, Marketo Real-Time Personalization, and how they work together check out our recent webinar featuring Mike Telem, VP of Product Marketing at Marketo and Dan Stone, Product Manager at Google: Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization.

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Thought Leadership eCommerce Product Marketing Management 134

Adobe Experience Cloud Blog

MARCH 26, 2012

What’s important to note is that this is not the content, but the promotions about the content, otherwise, your potential reader may never dive into your thought leadership. We’ve recruited Cari Aves, our very own Senior Product Marketing Manager, in conjunction with Anne Holland of Which Test Won?

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Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale.

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Customer Transform Thought Leadership Health 134

Marketing Insider Group

MAY 12, 2021

Content marketing pieces are not explicitly trying to sell them on a product or service. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. A limited budget to spend on content marketing is another challenge business owners face.

Content Marketing 139

Content Marketing Thought Leadership Marketing Marketers 139

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Maintain consistent brand messaging and fuel thought leadership. But social teams are spread thin.

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Branding Thought Leadership PR Promotion 111

Martech

DECEMBER 12, 2022

Product management and product marketing practices. Often, digital marketers are unaware of existing martech capabilities or the best practices to use them. CMOs can: Assign a product manager who packages capabilities into common use cases relevant to their business. Consider external hires.

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Customer Journey Thought Leadership CMO Management 112

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

On our team, Shannon relies on our offensive lineswomen: Kelly (product marketing), Tara (demand generation), Maya (events and community), and Katie (social). And of course, no play would start without a solid snapper–luckily we have Jermaine Reyes, our content manager.

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Thought Leadership User-Generated Marketing Marketers 131

Adobe Experience Cloud Blog

AUGUST 10, 2017

Be sure to join us on Periscope and Facebook Live Thursday, August 10 at 1 pm PST for Best Practices for Building and Maintaining a Marketing and Sales Partnership with guest Hally Pinaud , Principal Product Marketing Manager for Marketo.

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Thought Leadership Advertising Advertisers Place 134

Adobe Experience Cloud Blog

OCTOBER 10, 2017

You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas.

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Thought Leadership Marketing Automation Platform New Technology User-Generated 134

Adobe Experience Cloud Blog

MAY 31, 2017

Plenty has been written about bringing products or services to market. Practices have been developed to manage both direct and indirect sales channels. Literature has been written about product development models versus customer development models. Manage The Channel Opportunity. Find The Right Partner.

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Thought Leadership Law Promotion Management 115

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Generally, it ranges from fifteen days to six weeks; however larger projects are often grouped into several achievable sprints that can be easily managed. . Project progress tracker – project management tools, like ActiveCollab and Trello, to help efficiently maintain a record of each sprint. Enhances Productivity .

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Transform Thought Leadership Traditional Marketing Communications 116

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Can you shuffle your current talent, or do you need to recruit a visionary with experience in marketing automation? Marketing Automation'

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Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Adobe Experience Cloud Blog

APRIL 21, 2014

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? That’s a 3.2%

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Key Performance Indicator Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 4, 2016

Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age. Whether or not that’s your brand depends on the quality of your content.

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Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Adobe Experience Cloud Blog

APRIL 18, 2017

Here are 10 sessions on ABM strategies, frameworks, best practices, and results that you don’t want to miss at the Marketing Nation Summit this year: Get Inspired by Industry Analysts and Influencers. Account-Based Marketing: Yes, It Really Is That Good (and Getting Better All The Time)—Megan Heuer, VP of Research at SiriusDecision.

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Thought Leadership CRM Marketing Marketers 91

Adobe Experience Cloud Blog

JANUARY 15, 2016

I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers.

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Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. This is particularly powerful for B2B brands that craft thought leadership content. Who will manage your influencer marketing campaign?

Influencer Marketing 143

Influencer Marketing Branding B2C Marketing 143

Litmus

APRIL 30, 2021

Jess Materna, Senior Product Marketing Manager. I love the relatable hero image and copy leading to the thought leadership article they’re promoting. Even more, I love that they showcased photos of people’s real pets near their products. Sender: Drizly. Subject line: The pumpkin spice of spring.

Thought Leadership 104

Thought Leadership Promotion Product Email Marketing 104

Martech

APRIL 12, 2022

That doesn’t mean it won’t have downstream effects on marketers in general. To learn more we spoke with Tara DeZao, product marketing director for adtech and martech at Pegasystems. Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR.

Digital Marketing 102

Digital Marketing Thought Leadership Law Marketing 102

Adobe Experience Cloud Blog

APRIL 25, 2018

To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team.

Health 134

Health Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. New customer marketing. Managing the Agenda and Process.

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User-Generated Analytics Thought Leadership Price 132

Marketing Insider Group

SEPTEMBER 14, 2023

We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Continuously creating engaging and effective stories is the single most important element of effective content marketing. Stick with authoritative thought leadership.

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Content Marketing Thought Leadership Gen Z Marketing 133

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We provide the roadmaps.

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CRM Content Marketing Non-Profit Marketing 139

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers. And many of them do just that.”.

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Education Marketing Strategy Branding Energy 111

Marketing Insider Group

JANUARY 2, 2013

It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. To help customers, you can’t write about your products. At the time I was working for the leading content management platform which also sold social media tools. Making it all work together.

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Marketing Strategy Whitepaper Content Marketing Marketing 111

Content Marketing Institute

AUGUST 28, 2018

I will never forget these words from the managing director, “Will Twitter make the company an extra $150,000 per year?” Ali Wert , content marketing manager, Frontline Education. We are not marketing “at” people, we are having a conversation with them and trying to teach them.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Adobe Experience Cloud Blog

APRIL 25, 2017

Instead, sit down with sales management and agree upon a plan to train and invest in your sales team. Sales managers are a force multiplier, and their buy-in is essential to execute a successful social selling program. Product Innovation.

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CMO Thought Leadership Marketing Marketers 113