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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility.

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Small But Mighty: Unlocking the Power of Microcontent

Trade Press Services Newsletter

Marketers often invest significant time and resources into creating in-depth, long-form content like white papers, e-books , and comprehensive how-to guides. From social media posts and infographics to short videos and GIFs, microcontent enables marketers to break down long-form content into more manageable and engaging chunks.

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Community Management Metrics That Actually Help [Expert Interviews]

Hubspot Marketing

They say if you can measure it, you can manage it. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Experience managing multiple projects and adhering to deadlines. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

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How to harness the power of data gathering for SEO

Search Engine Land

However, they are time-consuming – to conduct and analyze – and that generally means limiting the sample size to make things more manageable. Tools If you have the budget, a platform like Qualtrics is a great comprehensive “experience management platform.” The Trevor Project: 2024 U.S. Don’t forget to promote your research.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

This could include blog posts, white papers, webinars, or infographics. Martech tools: HubSpot: For content management and analytics. Martech tools: Mailchimp: For creating and managing email campaigns. Martech tools: Hootsuite: For scheduling and managing social media posts. Here’s a breakdown of this approach: 1.

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How to transform your website into a continuous marketing powerhouse

Martech

Deep engagement for consideration : Provide in-depth resources, white papers and expert webinars that address potential customers’ specific pain points and questions. Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation.

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