This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketersplan to maintain or increase their investments in brand awareness in 2025.
As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.
While regular marketing efforts are all-inclusive of your brand, values, and products, product marketing is set specifically for a targeted audience. For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world.
For example, if your business's goal is to increase online revenue by 20%, your marketing team's goal might be to generate 50% more leads via the website than the previous year to contribute to that success. Use a high-level marketingplan template to outline your annual marketing strategy, identify top priorities, and more.
This may be why the State of Inbound report revealed that 11% of marketersplan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Podcast Insights ). Optinmonster). Optinmonster).
That makes an expertly honed retail marketingplan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward.
For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketersplan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.
Now just imagine the changes marketers need to make: the website, paid ads, content planning, buyer personas, event sponsorship selection, email campaigns, PR and more. One segment change at the top causes a cascade effect for every element of marketing. You’ll love the templates! I am also a guilty one.
Data from the study has shown that, regardless of company size and/or industry, no single organisation has escaped the need to drastically cut marketing budgets as a result of Covid-19. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content