Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Gen Z

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing

Buffer Marketing

APRIL 14, 2022

  Along with being wildly popular, Reels are also proving to be a good business strategy for content creators and businesses alike. For many, this news means pivoting their marketing strategies to include Reels as a way to ensure their engagement rate stays up. And just like that, her small business was born.

Food

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. Influencer marketing more generally might grow stronger with each new generation. Virtual Pop-Up Shops. Pop-up shops in the metaverse are a thing now.

Direct Mail

Hubspot Marketing

JUNE 24, 2024

Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” To help you better understand what inbound marketing means, let's explore its key aspects: Audience and engagement.

Email Marketing

Rock Content

APRIL 28, 2023

Below, we’ll address some of these ideas to show how modern marketers approach building a marketing strategy. What Are the Four Ps of Marketing? The roots of modern marketing can be traced back to 1964 when Neil Borden, from Harvard Business School, wrote about the 12-component marketing mix. Will you blog?

Outbound Marketing

CXL

JUNE 2, 2022

These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success. via 6sense ].

eBook

On24- CMO Confessions

JUNE 3, 2021

And I basically got a job in manufacturing where they put together this makeshift cube where they will assemble these networking parts. And my job was to count all the components that went into making this product. But I got put on a core team, which is a product launch team as the manufacturing representative.

CMO