Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. That’s all.

Whitepaper 112

Whitepaper Transform CMO Market Segmentation 112

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 103

CRM Whitepaper Marketing Marketers 103

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 100,000: Integrating some personalization technology into our content marketing strategy.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy.

Influencer Marketing 98

Influencer Marketing User-Generated Key Performance Indicator Analytics 98

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Content Marketing Institute

MAY 4, 2018

Narrowing to the 208 B2B marketers in North America, we found: 46% report their content marketing and sales teams are highly aligned. 46% B2B marketers say their #contentmarketing & sales teams are highly aligned. 75% of those reporting high alignment have a documented content marketing strategy.

Content Marketing 96

Content Marketing Whitepaper Marketing Marketers 96

Vertical Response

APRIL 25, 2022

Fortunately, with cold email marketing, you can build up your customer base. It’s all about using the right email marketing strategies to get attention from the right people. Not to worry, we’ll cover everything you need to know about these strategies in this ultimate guide to cold email marketing.

Email Marketing 57

Email Marketing Whitepaper Marketing Marketers 57

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 69

Key Performance Indicator Marketing Marketers User-Generated 69

Sprout Social

JULY 1, 2021

These four SEO types combine to create your SEO strategy at a high level. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. A key part of conducting B2B market research for your company includes creating buyer personas. What is the difference between B2B & B2C SEO?

SEO 123

SEO B2C PR Whitepaper 123

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Marketing Playbook - 42 Ways to Connect with Customers. 2010 B2B Content Marketing Research.

Whitepaper 99

Whitepaper Content Marketing eBook Marketing 99

Marketing Insider Group

JULY 5, 2015

This content marketing research indicates customers are counting on content to help them make their decision. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership?

Whitepaper 84

Whitepaper Customer Thought Leadership Energy 84

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Duct Tape Marketing

JULY 11, 2014

Some connecting strategies include customer avatars and customer profiles (purchase motives, etc.), Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late. Marketing Automation: What is it and Why Should I Care? It’s guest post day here at Duct Tape Marketing and.

Whitepaper 70

Whitepaper Email Marketing Marketing Marketers 70

Scoop.it!

JUNE 2, 2022

Or a whitepaper explaining industry market research. Other agencies request copywriters to have a base knowledge of the marketing funnel. So they’re quite sure that the words you put out there have a purpose to their overall marketing strategy.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Rock Content

APRIL 20, 2023

Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. As a marketer, it’s vital for your business to implement a product marketing strategy that combines regular conventional marketing, sales, and product design in its development.

Product Marketing 85

Product Marketing Marketing Strategy Product Whitepaper 85

Rock Content

FEBRUARY 16, 2024

What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Conduct keyword research.

Marketing Strategy 89

Marketing Strategy Whitepaper eBook Marketing 89

Rock Content

JANUARY 28, 2019

To get started, you’ll need to roll up your sleeves and get to researching. At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. Need help getting started on market research?

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 48

Marketing Strategy Branding Market Segmentation Marketing Mix 48

Hubspot Marketing

APRIL 21, 2022

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Whitepapers. This content mapping visualization keeps the marketing strategy focused on the goal specified with all the steps necessary to gradually reel in buyers.

Price 144

Price CRM Marketing Marketers 144

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Choose the right channels.

Market Research 101

Market Research Content Marketing Marketing Marketers 101

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Downloads of a whitepaper or app. In fact, social media’s influence runs deeper than customer engagement.

Transform 95

Transform Entertainment User-Generated Whitepaper 95

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. It takes finesse, know-how, and a thorough understanding of the target audience.

Whitepaper 89

Whitepaper Marketing Marketers eBook 89

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 78

Content Marketing B2C Whitepaper eBook 78

Scoop.it!

MARCH 17, 2022

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. As your business grows and more data pours in, you can use it to fine-tune your marketing strategy and drive better results.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing?

Content Marketing 94

Content Marketing Traditional Marketing Whitepaper Real Estate 94

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research.

Whitepaper 94

Whitepaper Market Research Brand Management Content Marketing 94

Exposure Ninja

OCTOBER 17, 2023

We’re talking about a smart marketing tool you can use to boost conversions and customer engagement with your business. Sometimes it’s hard to know what to prioritise for your marketing strategy for the next year or more. You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Neil Patel

OCTOBER 23, 2020

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy. Email Marketing.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Marketing Insider Group

FEBRUARY 2, 2021

Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more. General costs for each digital marketing channel (to compare). White papers. Case studies.

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Digital Marketer

APRIL 6, 2023

You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. For instance, Canva creates tailored messages for each of its target groups. This is a post for nonprofits. And here is content created for teachers. How do you identify your social media target audience?

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

CXL

MAY 27, 2022

It teamed up with Outreach, Bombora, Drift, and others to create an ABM Market Research Study. Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events. Take Demandbase.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

DECEMBER 15, 2014

And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of.

Content Marketing 95

Content Marketing Whitepaper Thought Leadership Marketing 95

Hubspot Marketing

AUGUST 21, 2023

Tells you where your competitors are falling short — which helps you identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven't taken advantage of. What is competitive market research? Are they creating whitepapers or ebooks? Do they post videos or webinars?

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

JULY 17, 2012

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. Step 2: Formal Research. But how do you get to know your customers?

Marketing Plan 86

Marketing Plan Customer Whitepaper Entertainment 86