Pam Didner

JUNE 20, 2022

While corporate values generally remain universal, messaging usually needs to be refined by markets to hit the target audience effectively. For everyone to win across the scale, it’s crucial for the two ends of the spectrum to work together as marketing research and strategies are developed and executed. Demand gen.

Transform 96

Transform Marketing Marketers New Technology 96

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 89

User-Generated Marketing Marketers Social Media Marketing 89

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 128

Analytics Marketing Marketers Transform 128

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. Try influencer marketing. You need a plan, man.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

OCTOBER 24, 2022

To improve your lead generation strategy , you might test out new landing page CTAs, try creating stronger offers, or re-focus your efforts on more powerful lead nurturing campaigns. Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. Michelle Keene , Dropbox's Sr.

Gen Z 84

Gen Z Millennials Transform User-Generated 84

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. One of the most relevant types of content for a marketing strategy is the infographic, which mixes text and images to make the persona’s understanding easier. Do you know how to make an infographic ?

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Pam Didner

OCTOBER 22, 2022

Large enterprises have dedicated marketing research departments that work closely with research agencies to conduct quantitative and qualitative research from multiple countries to create one or several global personas. It’s Time To Crush Your Marketing Campaign Plan. Confused About ICP and Buyer Persona?

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Sprout Social

FEBRUARY 22, 2024

Competitor analysis Studying your competitor’s influencer marketing strategy is a bit like observing your older sibling. Look for a tool with competitor metrics so you can study your competitors’ influencer marketing strategy and optimize your campaigns accordingly. You learn to do what they did, but better.

Analytics 104

Analytics Influencer Marketing Health CRM 104

Vertical Response

MARCH 22, 2024

Key Takeaways The online business landscape is ripe with opportunities due to its global reach, cost-effectiveness, and sustainability, with innovative business ideas aligning with personal strengths leading to financial and personal success. The first stepping stone is market research.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets. What’s your localization budget like?

Logistics 77

Logistics Global Marketing SEO Brand Management 77

Rock Content

DECEMBER 21, 2020

This strategy may also be called global branding or international branding. Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. Branding is already a challenge in local markets. Understand the different markets.

Brand Management 78

Brand Management Branding Management Logistics 78