Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

OnPassive Marketing

JUNE 6, 2022

Email marketing is one of the most cost-effective ways to get your message out there, but it can be hard to find the time to develop a cohesive email marketing strategy that will drive sales. The Five Most Effective Email Marketing Strategies. The Five Most Effective Email Marketing Strategies.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Quick Takeaways.

Marketing Strategy 127

Marketing Strategy Customer Market Segmentation Marketing 127

Rock Content

MARCH 21, 2023

We can say that, nowadays, the common language means to speak several languages; or even more than that, it means to speak the language of the market with whom we are doing business. Not dominating languages itself, but the part of speaking the language of the target market. This is something that Google understands pretty well.

Global Marketing 80

Global Marketing Marketing Strategy SEO User-Generated 80

Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Our product is loss-making for two years in spite of researched marketing plans. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Price 97

Price CMO Marketing Marketers 97

Rock Content

OCTOBER 27, 2015

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Here’s a big push in the right direction–good luck making the case!

Market Research 98

Market Research Content Marketing Marketing Marketers 98

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. This article will go through each level and discuss its importance to marketing and marketing strategy. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Neil Patel

DECEMBER 23, 2022

What is differentiated marketing, and why does it matter? Differentiated marketing could be the way to go if you want to niche down (focus on your ideal buyers) or target a new segment of customers. What Is Differentiated Marketing, And Why Is It Useful? Differentiated vs. Undifferentiated Marketing.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing. Push Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 92

Price Market Segmentation SEO Market Research 92

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. These insights will inform your future marketing strategies and help in refining your approach to giveaways.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy.

Marketing 140

Marketing Marketers Marketing Plan User-Generated 140

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Rock Content

DECEMBER 13, 2023

Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. It is a broad market, and understanding what drives your target customer is how you break it down. B2B companies often work with segmented targets.

Advertising 52

Advertising Advertisers B2C Target Market 52

SMA Marketing

SEPTEMBER 1, 2022

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. As audience marketing is not a one-size-fits-all approach, it is imperative to spend time on buyer persona research to narrow in on your target audience.

Market Research 98

Market Research Target Market Product Customer 98

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

TechWyse

JANUARY 18, 2022

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd. 12 Ways to Use Content Marketing to Build Brand Awareness. Looking to up your content marketing strategy and build better brand awareness? Happy Tuesday! Wrapping Up.

Content Marketing 59

Content Marketing User-Generated Marketing Marketers 59

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 119

Transform User-Generated Analytics Market Trends 119

Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Duct Tape Marketing

NOVEMBER 1, 2013

What Is the Best Way to Research a Market for a Start Up Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Friday is “Question of the Week” day here at Duct Tape Marketing. Ah, market research, now there’s a juicy topic. Instant.ly. GutCheckIt.

Market Research 72

Market Research Marketing Marketers Target Market 72

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Create your next marketing campaign around hydration.

Marketing 103

Marketing Marketers User-Generated Product 103

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice). 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. Influencers can keep content relevant.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hubspot Marketing

JUNE 28, 2023

Best for: Data analysts, business analysts, and marketing professionals. Best for: Graphic designers, web designers, and marketing professionals. Best for: Digital marketers, web developers, and content creators. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 86

CRM Digital Marketing Management User-Generated 86

Many Chat

APRIL 18, 2022

Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. That being said, Instagram marketing takes time, patience, and creativity. Diversify your marketing strategy. Understand Instagram’s core users.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Hubspot Marketing

AUGUST 14, 2020

A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. Business plans outline a company's go-to-market strategy, financial projections, market research, business purpose, and mission. Documenting a company's strategy and goals.

Finance 143

Finance Market Trends Market Research Marketing Plan 143

Businesses Grow

AUGUST 14, 2023

His ChatGPT prompt cleverly pits great marketing minds against each other to create the best web copy! Prompt: Imagine you’re a top funnel marketing strategist and you’re in a battle against Russell Brunson, Gary Vee, and Ryan Deiss. Moderate marketing efforts by bicycle manufacturers and retailers.

Manufacturing 87

Manufacturing Automobile User-Generated Fashion 87

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 48

Marketing Strategy Branding Market Segmentation Marketing Mix 48

Duct Tape Marketing

MAY 22, 2014

The Positive Secret to Outbound Marketing Success written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jonathan Curran – Enjoy! . Yes, that is true. Why do you think the television is not dead yet?

Outbound Marketing 65

Outbound Marketing Inbound Marketing Advertising Advertisers 65

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. Transparency as a Strategy. “ Transparency as a Strategy. “

Branding 134

Branding Thought Leadership Law Communications 134

Use Insider

FEBRUARY 9, 2024

What is enterprise marketing? Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 141

Food Branding Place Product 141

Duct Tape Marketing

MARCH 10, 2015

Do Something That Won’t Scale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I often write about defining a narrow target market and. How to Discover Your Perfect Target Customer in 5 Steps One of the most important elements of a marketing strategy.

Food 64

Food Entertainment Price Marketing Strategy 64