Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 102

Influencer Marketing User-Generated Key Performance Indicator Analytics 102

Martech

AUGUST 10, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you being creepy? Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close. That’s all.

Whitepaper 113

Whitepaper Transform CMO Market Segmentation 113

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . 1,000: Take the marketing team to dinner. CMWorld Click To Tweet.

Whitepaper 104

Whitepaper Content Marketing Direct Mail User-Generated 104

Vertical Response

APRIL 25, 2022

Fortunately, with cold email marketing, you can build up your customer base. It’s all about using the right email marketing strategies to get attention from the right people. Not to worry, we’ll cover everything you need to know about these strategies in this ultimate guide to cold email marketing.

Email Marketing 57

Email Marketing Whitepaper Marketing Marketers 57

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. With them, your marketing team can better develop precise strategies and tactics that will have a higher chance of reaching success.

Key Performance Indicator 66

Key Performance Indicator Marketing Marketers User-Generated 66

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Content Marketing Institute

MAY 4, 2018

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. Marketing people would say “I see a filter.”. And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”.

Content Marketing 97

Content Marketing Whitepaper Marketing Marketers 97

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Whitepapers. Image Source.

Price 145

Price CRM Marketing Marketers 145

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Marketing Playbook - 42 Ways to Connect with Customers. 2010 B2B Content Marketing Research.

Whitepaper 99

Whitepaper Content Marketing eBook Marketing 99

Duct Tape Marketing

JULY 11, 2014

Bridging the Small Business Marketing Gap written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dan Faggella – Enjoy! . photo credit: abdevlabs.com. Collecting. Circulating.

Whitepaper 70

Whitepaper Email Marketing Marketing Marketers 70

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. These four SEO types combine to create your SEO strategy at a high level. Get started on your B2B SEO strategy.

SEO 126

SEO B2C PR Whitepaper 126

Marketing Insider Group

JULY 5, 2015

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. This content marketing research indicates customers are counting on content to help them make their decision.

Whitepaper 84

Whitepaper Customer Thought Leadership Energy 84

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Today, however, you don’t need a marketing agency to achieve success. If not, you may be considering it now.

Marketing Strategy 85

Marketing Strategy Whitepaper eBook Marketing 85

Scoop.it!

JUNE 2, 2022

Marketers, SEO writers, advertisers, executives, managers — all take part too. Persuasive writing – Marketing copies are not just there for decoration. Or a whitepaper explaining industry market research. Make that product description sell because you know their specialty and their position in the market.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 80

Product Marketing Marketing Strategy Product Whitepaper 80

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 48

Marketing Strategy Branding Market Segmentation Marketing Mix 48

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Choose the right channels.

Market Research 101

Market Research Content Marketing Marketing Marketers 101

Rock Content

JANUARY 28, 2019

When you’re assembling a strategy for account-based marketing, consider taking that layer-by-layer approach, allowing you to focus on. To get started, you’ll need to roll up your sleeves and get to researching. This research process should be a joint initiative between your marketing and sales departments.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. Here’s a closer look at everything you need to know to get it right.

Whitepaper 85

Whitepaper Marketing Marketers eBook 85

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. The tricky thing about it is that social media ROI is different from traditional online marketing.

Transform 96

Transform Entertainment User-Generated Whitepaper 96

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 73

Content Marketing B2C Whitepaper eBook 73

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Traditional marketing.

Content Marketing 94

Content Marketing Traditional Marketing Whitepaper Real Estate 94

Neil Patel

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Exposure Ninja

OCTOBER 17, 2023

Why on earth would you need to use a lead magnet in marketing?! We’re talking about a smart marketing tool you can use to boost conversions and customer engagement with your business. Sometimes it’s hard to know what to prioritise for your marketing strategy for the next year or more. Lead isn’t even magnetic.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Scoop.it!

MARCH 17, 2022

A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research.

Whitepaper 94

Whitepaper Market Research Brand Management Content Marketing 94

Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget?

Content Marketing 95

Content Marketing Whitepaper Thought Leadership Marketing 95

Digital Marketer

APRIL 6, 2023

Know Your Audience Knowing your audience is the key to marketing success, whether it’s in email personalization or creating tailored social media content. You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. Want to get certified in Content Marketing?

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. It uses marketing to raise brand awareness and get people excited about your products or services. Some marketing tactics (e.g., The message.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

JULY 17, 2012

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. Step 2: Formal Research. Step 3: Keyword Research.

Marketing Plan 86

Marketing Plan Customer Whitepaper Entertainment 86

Unbounce

JULY 12, 2023

Being a marketing agency used to be pretty dramatic. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers.

User-Generated 96

User-Generated Whitepaper Product B2C 96