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5 hot B2B marketing trends

SmartBrief - Marketing

I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. So, before this piece becomes outdated, lets take a look at five B2B marketing trends.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Voice search optimization (VSO) Then: With the rise of voice assistants like Alexa and Google Home around 2018–2019, optimizing for voice search quickly became a major AI-driven marketing trend. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

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8 Powerful Reasons You Need to Use Video Marketing [TRENDS]

Dreamgrow

Read more The post 8 Powerful Reasons You Need to Use Video Marketing [TRENDS] appeared first on Dreamgrow. We recently published an infographic on how powerful video will become. But the future has.

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Short Form Video Marketing Trends

Calvyn Lee Blog

Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends.

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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The 10 marketing trends defining EMEA in 2025, as told by the Gold winners

The Drum

Below, we spotlight the 10 defining marketing trends for EMEA in 2025, each brought vividly to life by a Gold-winning campaign. Purpose as a core strategy Purpose is no longer a campaign angle. It’s the foundation. Brands are being rewarded not just for taking a stance, but for building that stance into how they operate.

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Top Content Marketing Trends for 2024

Aspiration Marketing

With the dawn of each new year, marketers are finding new ways to better attract and engage with current and potential consumers. As we look to the year ahead, we are already seeing some trends in content marketing. Staying current on what's new and next helps ensure that your strategies are current and effective.