Market Trends Thought Leadership Whitepaper 
Martech
DECEMBER 23, 2024
Thought leadership pieces: Articles that challenge conventional wisdom or present contrarian views on marketing strategies can stimulate critical thinking and inspire innovative approaches. These documents provide in-depth analysis and insights into market trends, regulatory changes, and best practices.
Hubspot Marketing
FEBRUARY 25, 2025
B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. What does that look like in the marketing funnel?
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Power Digital Marketing
JUNE 3, 2025
Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Implement an Effective LinkedIn Lead Generation Strategy Leverage LinkedIn Sales Navigator, InMail campaigns, and thought leadership content to establish credibility.
Hubspot Marketing
JUNE 30, 2025
You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Set Up
SEPTEMBER 17, 2024
Underinvesting in this area could lead to missed opportunities, especially as the importance of search engine optimization (SEO) and thought leadership increases. Whitepapers, case studies, videos, and long-form blogs can be broken down into social media snippets, email campaigns, and even sales collateral.
Marketing Insider Group
DECEMBER 1, 2021
For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.
Trade Press Services Newsletter
OCTOBER 6, 2022
That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content.
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