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5 Marketing Ethics to Follow on Social Media

Neil Patel

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. 5 Marketing Ethics to Follow for Paid Campaigns.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

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Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples)

CopyBlogger

During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never. The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger. Continue Reading.

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AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand

Duct Tape Marketing

AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand written by John Jantsch read more at Duct Tape Marketing Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney , a veteran digital marketer and publisher of the AI Marketing Ethics Digest.

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Guardrails and governance: How to protect your brand while using AI

Martech

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

Branding 136
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10 top marketing podcasts for 2024

Martech

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

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What is Geofencing Marketing?

Neil Patel

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 141