Martech

MAY 27, 2025

Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts. When to add CTV to your marketing mix Im a big proponent of CTV campaigns, but I dont recommend that every brand jump in.

CRM 91

CRM Marketing Mix Performance Marketing Advertising 91

Martech

JUNE 10, 2025

And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines. This is a unique value of GEO, as many brands lack this convergence.

Transform 86

Transform Customer Acquisition Finance User-Generated 86

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Attribution. Oh, attribution. Processing. The problem?

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Adobe Experience Cloud Blog

MARCH 5, 2018

As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. While numerous potential measurements exist, some key marketing metrics can help guide results across your strategy. Buyer Journey Velocity Defined.

Marketing Mix 134

Marketing Mix Marketers Marketing Thought Leadership 134

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix.

Advertising 52

Advertising Advertisers Gen Z User-Generated 52

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.

Advertising 86

Advertising Advertisers Search Marketers Marketing Mix 86

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Litmus

APRIL 6, 2021

Combine that with last year’s similar announcement of plans to stop supporting 3P cookies, these changes make it even more difficult for marketers to deliver the personalized experiences, relevant content, and trusted human connections that our customers want. In the realm of omnichannel marketing, trust is a two-way street.

Transform 112

Transform Marketing Mix Performance Marketing Advertising 112

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 115

Law Transform Marketing Mix Marketing Strategy 115

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. And half of the senior marketers we polled say they’re rethinking their content strategy to make the most of private channels. Social marketing and performance marketing collide.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

JULY 18, 2023

And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix. And with CTV’s robust audience targeting capabilities, advertisers can serve ads to specific viewers and get real-time, customizable feedback on performance and the success of their campaigns.

Advertising 98

Advertising Advertisers Marketing Mix Price 98

Search Engine Land

JULY 18, 2023

And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix. And with CTV’s robust audience targeting capabilities, advertisers can serve ads to specific viewers and get real-time, customizable feedback on performance and the success of their campaigns.

Marketing Mix 89

Marketing Mix Advertising Advertisers Price 89

Set Up

AUGUST 9, 2022

When there is a disconnect across departments and a marketing campaign’s KPIs are vanity metrics, the first touchpoints in a long running brand awareness ploy, or the foundation of what’s to come - it can be hard for the C-Suite to see the full picture to get on board. Jennifer Davis | Chief Marketing and Communications Officer | LEARFIELD.

Real Estate 52

Real Estate Marketing Mix Education Marketers 52

Search Engine Land

OCTOBER 14, 2022

If SEO engagement is growing a lot, and performance marketing is becoming more efficient, that’s a signal to dig into your traffic mix and close/sales mix to see exactly: Where leads are coming from. Get the daily newsletter search marketers rely on. SEO keyword performance. Processing…Please wait.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart.

Retail 69

Retail Marketing Mix User-Generated PR 69

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Transform 52

Transform Customer Acquisition Marketing Mix Marketers 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 134

Marketing Mix Global Marketing PR Thought Leadership 134

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Bannerflow

MAY 22, 2023

Unlike traditional TV advertising, which relies on broad demographic segmentation, CTV enables marketers to leverage advanced data analytics and audience insights. Marketers who choose to embrace CTV advertising, can stay ahead of the curve and effectively engage with their audiences in the evolving landscape of digital entertainment.

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

Duct Tape Marketing

JUNE 13, 2024

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

CMO 84

CMO Transform Price Digital Marketing 84

Unbounce

SEPTEMBER 19, 2023

/ AI marketing Unprompted: 7 specialized AI tools you need to try By Paul Park. Following up on the popular “Try AI” episode , our three intrepid podcasters bring more marketing AI tool reviews to the table. Will any of these specialized AI tools help you and your team blow your marketing goals out of the water?

Copywriting 93

Copywriting SEO Price User-Generated 93

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52