Hubspot Marketing

MARCH 10, 2025

That lags behind referrals, social media, and email marketing but shows that phone calls still work well for some companies and industries as a first point of contact. The same is true with PLG it's a very, very crowded market, and our buyers are frazzled, distracted, and overwhelmed. I also found this surprising statistic.

Telemarketing

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. However, marketers must understand and work with TikTok’s culture to succeed. Table of contents Why use TikTok for B2B marketing? What impact has this had?

Gen Z

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. Image courtesy of Anita Lettink.

Millennials

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. At Insider Marketing Group, we believe in the power of employee-shared content.

Gen Z

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Millennials Rule. Quick Takeaways. Conversions.

Content Marketing

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Market Trends

Search Engine Land

MAY 3, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. Influencer Marketing Is Evolving.

Market Trends

Neil Patel

APRIL 1, 2021

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

Whitepaper

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Google likes and rewards helpful content that considers the buyer’s needs.

Whitepaper

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

B2C

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. Younger audiences are especially skeptical when it comes to believing marketing messages. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Add Authenticity with User-Generated Content.

Branding

Marketing Insider Group

AUGUST 25, 2020

Even better, some sales automation programs allow you to integrate them with your content marketing platform. When you can do that, you can shatter the silos that have long kept vital information from both marketing and sales. Use Account-Based Marketing to Target High-Value Customers. Use Buyer Personas to Drive Strategy.

Whitepaper

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. The full report can be downloaded at [link]. But this will likely require thinking different about social.

Whitepaper

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Here’s a list of key things CEOs should know about social media in business marketing. It won’t just appear, it’s not clean and simple like other marketing channels. This year marks the 20th anniversary of Facebook.

Whitepaper

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. “The It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Education

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Learn what it takes to make content marketing work. That’s why content marketing is a must-have for both B2C and B2B businesses. Done well, content marketing provides helpful information to prospective customers.

Content Marketing

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB 8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor. —

Social Media Marketing

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. What are your preferred marketing channels? So, what will?

Marketing Strategy

Scoop.it!

DECEMBER 7, 2023

Today, businesses widely recognize the importance of content creation and marketing. Even more of an issue is that 86% of businesses find their content marketing efforts don’t provide any value they can measure. 84% of millennials state that user-generated original content influences their buying.

Whitepaper

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better. Your target market is millennial and Gen Z women.

Gen Z

Sachs Marketing Group

SEPTEMBER 28, 2022

Social media is a powerful tool for marketers, but it’s also an important component in maintaining your business’ longevity and reputation in a cultural landscape that is becoming increasingly digital. . Depending on your target audience , social media marketing services may benefit your company. Set A Content Schedule.

Whitepaper

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? New platforms continue to emerge, giving content marketers a wealth of ways to get their messages out. Many times, this leads marketers to forget their strategy and run after one-off campaigns. Nowhere is that truer than in content marketing.

Content Marketing

Sprout Social

OCTOBER 10, 2018

Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Why marketers need social media personas. Maybe you’re trying to reach the millennial crowd. Perhaps you’re marketing toward baby boomers.

Branding

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands.

Pharmaceutical

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. The complexity of online marketing can seem overwhelming and quickly become discouraging if you don’t have a plan. What is a Digital Marketing Strategy?

Digital Marketing

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. One of the most important components of a solid content marketing plan is audience profiling. In fact, the.

Marketing Plan

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Thought Leadership

Search Engine Land

MAY 11, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. However, Content Marketing relied preponderantly on a logic of passive consumption. Interactive content is increasingly gaining strength in marketing.

Marketing Strategy

Welcome Software

OCTOBER 18, 2024

However, bringing this same magic to your digital marketing strategy isn't straightforward. While 92% of marketers are betting on first-party data for growth, 63% still struggle to deliver personalized experiences effectively. Are they a tech-savvy millennial or a budget-conscious parent? That's personalization in action.

Millennials

Search Engine Land

JUNE 16, 2023

Up to 80% of successful content marketers say they have a documented content strategy. Content marketing is one of the best investments your business can make because a successful content hub is a gift that keeps giving. Get the daily newsletter search marketers rely on. How Realistic they are depends on your target result (i.e.,

Whitepaper

Rock Content

JUNE 1, 2016

The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. “Stop using the internet for marketing. Deliver actual value.

eBook

Duct Tape Marketing

AUGUST 23, 2018

Transcript of How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing. John Jantsch: You come up with this great, new invention or innovation, and you’d go to market, and then like within a week, somebody copies it. Back to Podcast. Transcript. I visit with Steve Miller.

Manufacturing

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. It’s a stand-alone webpage created for an advertising or marketing campaign. The page usually has a goal like: sales email list sign-ups white paper downloads.

Gen Z