Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 263

Social Media Marketing Marketing Marketers Marketing Strategy 263

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. Instructor(s) : Anke Audenaert , Daniel Kob.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115

Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Buffer Marketing

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Aspiration Marketing

APRIL 28, 2025

This can be demotivating and makes you wonder whether your social media marketing is worth the effort. With competition being fierce, brands and influencers should work specifically for the audience to grab and hold their attention. You post content frequently just to end up with peanuts of likes, shares, and comments.

Social Media Marketing 254

Social Media Marketing Branding Marketing Marketers 254

Hubspot Marketing

APRIL 15, 2025

But then, as I grew as a marketer, I started seeing some serious potential everywhere. And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. And I'm not the only one who noticed.

Social Media Marketing 80

Social Media Marketing Marketing Marketers Influencer Marketing 80

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.

Social Media Marketing 67

Social Media Marketing Transform Marketing Marketers 67

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Before we look at segmented data points, here are key data points on the ROI marketers report on Meta platforms, and the investments theyre making.

Social Media Marketing 92

Social Media Marketing B2C Non-Profit Influencer Marketing 92

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Absolutely.

Social Media Marketing 85

Social Media Marketing User-Generated Influencer Marketing Customer Journey 85

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. But make no mistake, this marriage — like many in marketing today — is built on data.

Influencer Marketing 115

Influencer Marketing PR Social Media Marketing Marketing 115

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I wish it were that simple when it comes to AI.

User-Generated 130

User-Generated Social Media Marketing Marketing Marketers 130

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Aspiration Marketing

SEPTEMBER 11, 2024

This is where social media and content marketing come in. So, you've poured your heart and soul into your podcast. But how do you get your show in front of the listeners it deserves?

Transform 263

Transform Content Marketing Marketing Marketers 263

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 115

Gen Z Social Media Marketing User-Generated Inbound Marketing 115

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered.

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Social Media Marketing CMO Finance Health 127

Businesses Grow

SEPTEMBER 30, 2024

So of course, I wanted to talk to the owner about marketing (can’t help myself). In fact, she didn’t use social media at all, a personal decision that certainly goes against the grain. ” Obviously, this anti-social media strategy has worked well. Marketing is often a personal decision.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Education 112

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you.

Social Media Marketing 130

Social Media Marketing Customer loyalty User-Generated Communications 130

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)? The problem?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketing 130

Aspiration Marketing

SEPTEMBER 19, 2024

Consumers today want natural, authentic experiences, and influencers are leading the charge. Highly edited content is no longer cutting it, and brands are no exception to this expectation. So, what content do consumers want? Lo-fi: a form of content that focuses on a more casual and unpolished aesthetic, made popular by influencers.

Influencer Marketing 262

Influencer Marketing Marketing Marketers Branding 262

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Digital Marketing 119

Digital Marketing User-Generated Marketing Marketers 119

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content Marketing 133

Content Marketing Transform User-Generated Marketing 133

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Marketing Marketers 95

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 122

Social Media Marketing User-Generated Food Branding 122

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Influencer Marketing 108

Influencer Marketing Marketing Marketers User-Generated 108

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Content Marketing 110

Content Marketing User-Generated CRM Social Media Marketing 110

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan 126

Marketing Plan Key Performance Indicator Marketing Marketers 126

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2C social media marketing: How should your strategy differ?

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. However, they have great potential to simplify and scale TikTok marketing. Key features: Digital Avatars: Tell your stories with customizable AI avatars.

Transform 126

Transform Global Marketing Marketing Marketers 126

Social Media Examiner

DECEMBER 12, 2024

Are you neglecting LinkedIn in your video marketing strategy? A Story of Transformation: Social Media Marketing Success Through LinkedIn Video Strategy Before becoming a LinkedIn video […] The post Mastering LinkedIn Video: Attracting the Right Audience appeared first on Social Media Examiner.

Transform 121

Transform Social Media Marketing Video Marketing Marketing Strategy 121