Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

SEPTEMBER 20, 2012

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Be sure and use verbiage that explains exactly WHAT they will receive once they click, Do not be ambiguous and make sure you are using a compelling tactic (Demo / Free Trial / Free Study), “White Papers” are NOT very compelling.

Whitepaper 81

Whitepaper Customer Marketing Mix Traditional Marketing 81

Duct Tape Marketing

AUGUST 23, 2023

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. 00:30): Hello and welcome to another episode of the Duct Tape Marketing podcast. Would you support that idea? [10:39]

Energy 51

Energy Whitepaper Health Transform 51

Duct Tape Marketing

AUGUST 8, 2014

Just Work the Program written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and todays guest post is from  Justin Belmont   Enjoy! Marketing is no different. Photo Credit: Marketing. Photo Credit: Barber Chair.

Whitepaper 64

Whitepaper Real Estate Copywriting Shipping 64

Duct Tape Marketing

MAY 13, 2014

5 Key Ingredients In an Integrated Selling World written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The term “integrated marketing” has been with us for many years. photo credit: fdecomite via photopin cc. I can picture the social selling experts lining up as I write this.)

Whitepaper 63

Whitepaper Traditional Marketing Social Media Marketing Education 63

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. Channel: not every marketer belongs on Facebook.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Rock Content

JANUARY 28, 2019

When you’re assembling a strategy for account-based marketing, consider taking that layer-by-layer approach, allowing you to focus on. At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Marketing Insider Group

APRIL 24, 2012

I also answer the question of whether content marketing is just another term for marketing. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Write a whitepaper. The answer is yes and no.

Whitepaper 82

Whitepaper Inbound Marketing Traditional Marketing Promotion 82

Duct Tape Marketing

OCTOBER 3, 2013

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! Converged media is now the ultimate marketing imperative, the new norm.

Whitepaper 61

Whitepaper User-Generated Promotion Advertising 61

Adobe Experience Cloud Blog

SEPTEMBER 9, 2010

I had the chance to interview Ron Ladouceur, Vice President and Executive Creative Director of Media Logic, a conversation-centric marketing firm. Ladouceur was a driving force behind the development of Media Logic’s Conversation-Centric Marketing model which helps companies looking for help to define their social media strategy.

Customer 83

Customer Whitepaper Shoppers Marketing 83

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Traditional marketing.

Content Marketing 95

Content Marketing Traditional Marketing Whitepaper Real Estate 95

Martech

FEBRUARY 16, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. Dig deeper: A B2B marketer’s guide to long-form content 2.

Whitepaper 95

Whitepaper Education Marketing Mix Traditional Marketing 95

Martech

FEBRUARY 19, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. Dig deeper: A B2B marketer’s guide to long-form content 2.

Whitepaper 94

Whitepaper Education Marketing Mix Traditional Marketing 94

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Pirate Metrics ) is the most popular growth marketing framework. His philosophy?

Customer 109

Customer Customer loyalty User-Generated Traditional Marketing 109

Martech

FEBRUARY 12, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. Dig deeper: A B2B marketer’s guide to long-form content 2.

Whitepaper 82

Whitepaper Education Marketing Mix Traditional Marketing 82

Marketing Insider Group

OCTOBER 18, 2021

Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. Consumers are not just looking for the brand with the best marketing slogan of the moment — they’re looking for brands they can trust. This dilemma? Get serious about your blog.

Customer Acquisition 128

Customer Acquisition Content Marketing Customer Whitepaper 128

Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. Remember to: Help them understand how their expertise can impact marketing outreach. In summary….

Content Marketing 87

Content Marketing Whitepaper Manufacturing Marketing 87

Martech

MARCH 18, 2024

ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. Here’s how marketers like you can leverage ChatGPT and take your content strategy up a few notches without any additional investment. Generative AI. Let’s take pillar pages, for example.

Whitepaper 112

Whitepaper User-Generated Traditional Marketing Market Research 112

Tiecas

APRIL 1, 2024

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

SMA Marketing

APRIL 14, 2022

If you've spent any amount of time online looking for help with digital marketing strategies, you will inevitably find yourself inundated with terms and acronyms that probably seem like a bunch of gibberish. So What is PPC Marketing? What are the Benefits of Using PPC Marketing? It can feel overwhelming but do not despair.

Whitepaper 52

Whitepaper Traditional Marketing Marketing Marketers 52

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2C 116

B2C Whitepaper Marketing Marketers 116

Marketing Insider Group

FEBRUARY 8, 2021

That need makes SaaS companies a perfect fit for content marketing. A better question would be, “Can they win without content marketing?” Content marketing builds brand awareness in a crowded field and drives ROI. With a comprehensive content marketing strategy, SaaS brands can showcase their products’ unique value.

Content Marketing 129

Content Marketing Whitepaper Marketing Marketers 129

Hubspot Marketing

MARCH 28, 2019

Some things just obviously go together -- but what if I put sales and marketing together in that list? More than likely, you haven't quite considered your sales and marketing to be the "peanut butter and jelly" of your company. Definition of Sales and Marketing. The traditional sales and marketing tactics no longer work.

Whitepaper 142

Whitepaper Marketing Marketers CRM 142

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 106

Digital Marketing Whitepaper User-Generated eBook 106

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 82

Customer Direct Mail Marketing Marketers 82

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà. And it is wide.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Well, guess what? Why this works.

Branding 101

Branding Whitepaper Education Traditional Marketing 101

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better. Your target market is millennial and Gen Z women.

Gen Z 83

Gen Z B2C Whitepaper Content Placement 83

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 144

Content Marketing eBook Marketing Marketers 144

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. This is important because traditional marketing methods might not be enough to reach the modern, web-savvy consumer.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

User-Generated 60

User-Generated Whitepaper Education Communications 60

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 80

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 80

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Robert Rosenthal & Natasha Sekkat – Enjoy! photo credit: canva.

Content Marketing 69

Content Marketing Whitepaper Marketing Marketers 69

Rock Content

FEBRUARY 20, 2019

Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further outside the box? Think white paper, think infographic—think the many assets that form a solid content foundation.

Whitepaper 49

Whitepaper Direct Mail Traditional Marketing Event Marketing 49