Adobe Experience Cloud Blog

AUGUST 17, 2016

Just like having the running shoes makes an Olympic runner more effective, the right solution can enable sales and marketing to work together seamlessly and perform better. If you’re a marketer using Microsoft Dynamics CRM, that tool is often a complete marketing automation platform.

CRM 91

CRM Customer Marketing Automation Platform Thought Leadership 91

Adobe Experience Cloud Blog

JUNE 5, 2013

In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. What’s your take on marketing trends in financial services?

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

DECEMBER 27, 2016

For example, this digital ad from Bath and Beyond, a home goods retailer, spreads holiday ‘cheer’ across the web, raising awareness about both their brand and products with a consistent theme and message. Leverage the holidays for customer marketing by speaking to their needs around the season. Engagement.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

OCTOBER 13, 2015

We take the rest home and sort it in a two to five-minute routine that happens in the same place every day. A third of respondents say that direct mail is the most effective way to get them to remember a product or service. By contrast, digital mail management is less routine-oriented and more fluid. Not Using Direct Mail?

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 22, 2018

It is a relatively young market but, as seen above, it’s destined to become a staple of every marketing team’s strategy before we know it. If your team hasn’t yet adopted a marketing automation platform, here are five reasons why it’s an investment worth making today. Strengthened Sales and Marketing Partnership.

Marketing Strategy 134

Marketing Strategy CRM Thought Leadership Law 134

Adobe Experience Cloud Blog

AUGUST 23, 2016

Due to the volume and pace of communications today, it’s critical to leverage a self-sustaining strategy that reduces the number of times your content needs to be rebuilt or manually placed for personalization. Are your target audiences properly mapped to the products and services that will be the most interesting to them?

Thought Leadership 91

Thought Leadership Marketing Automation Platform Communications Place 91

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. You’ll need a web-to-lead form on your website—essentially, a place for people to enter their contact information so that you can collect it.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. The best way to do this is by using a marketing automation platform. Engage in Linked Multi-Channel Marketing.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. Account-Based Marketing—One Size Doesn’t Fit All.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Adobe Experience Cloud Blog

JUNE 24, 2015

Now it’s time to sit back and watch customers arrive in droves to buy your amazing product, right? The other 80% have no idea about your latest and greatest product. But, this all could have been prevented if you had had the proper procedures in place to ensure you had the right data, automatically. And you wait.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 10, 2016

Marketing Automation. A marketing automation platform is critical for building and maintaining relationships with your prospects and customers, and it’s one of the key tools that you need to expand your number of relationships with them beyond Dunbar’s Number. Customer Relationship Management (CRM).

Thought Leadership 91

Thought Leadership CRM Marketing Automation Platform Management 91

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. So how can marketers seize this opportunity?

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Adobe Experience Cloud Blog

APRIL 16, 2014

Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Once users sign up for a trial or freemium version of your product, you’ll have captured their name and data.

Customer 129

Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

AUGUST 13, 2015

At the current rate of adoption and innovation, you may be wondering where marketing automation is headed, which trends are emerging, and how it will all benefit your business. Well, my friend, you’ve come to the right place! Crazy thought, right?!) Let’s get started… 1.

Transform 134

Transform Thought Leadership Shipping Analytics 134

Adobe Experience Cloud Blog

JANUARY 23, 2017

Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. Using a marketing automation platform, you can then track their page views. How to Use Intent Data.

Thought Leadership 122

Thought Leadership Whitepaper Marketing Automation Platform CMO 122

Adobe Experience Cloud Blog

DECEMBER 18, 2018

The problem with questionnaires is that you can’t make them a smooth part of your communication because by default, they are placed on separate landing pages. The first step to identify MQLs is asking your first-time website visitors about the challenges and problems they want to solve with your product.

Customer Journey 134

Customer Journey Transform Thought Leadership Price 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Do you want to drive new leads or nurture existing prospects?

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

MAY 30, 2014

Clearly, they were looking at their daily newsletter in one place, and their abandoned shopping cart emails in place. Perhaps separate marketing functions were in charge of each email type. They could’ve populated those emails with products I had actually looked at, increasingly my likelihood of making a purchase.

Email Marketing 134

Email Marketing Shoppers Retail Shipping 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Integrating a sales program and consistent marketing messaging can only improve sales productivity.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

MAY 15, 2013

Once clients of mine get their marketing automation platform in place their entire focus changes. You are capable (obviously) and have setup key processes including lifecycle, scoring, marketing activities, and analytics. And then the product comes out (“revenue”). Product quality = E.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology Price 134

Adobe Experience Cloud Blog

MAY 8, 2014

Author: Maggie Jones If you’re a marketer – whether you market directly to individual consumers, or to businesses made up of individuals – you probably think a lot about why people buy. A need arises, and the potential customer decides that your product or service addresses that need. Put Personalization Software in Place.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

APRIL 29, 2016

This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), An easy place to start is through your buyer personas.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data). Algorithmic / using web crawlers.

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 14, 2013

Once your streams are in place, you can make a list of triggers — behaviors that indicate a lead should be transitioned from one stream to another. Your marketing automation platform will listen for these triggers, and transition leads accordingly. Limiting your categories makes your charts simple but effective.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Price Communications 134

Adobe Experience Cloud Blog

JUNE 24, 2016

Product descriptions: Are your descriptions clear and concise? Is it obvious what product the description goes with? If you’re displaying product ratings, can you access the reviews? In fact, 83% of B2B marketers said mobile apps were important to content marketing, according to Strategy Trends. QR Codes.

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketing 94

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Marketing will become more integral in product development and drive future iterations based on real-time feedback and A/B testing. Marketing Automation'

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. Lead by example.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. especially not by a small team! That’s why it’s critical to define some basic, easily trackable KPIs early.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Adobe Experience Cloud Blog

JULY 5, 2013

Here are three non-negotiable actions that must be taken in order to unlock the full potential of marketing automation. It can be tempting to make a rapid switch from old, dated email systems to a shiny new marketing automation platform. Your Company has Graduated to Marketing Automation– Now What?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Marketing will become more integral in product development and drive future iterations based on real-time feedback and A/B testing. Marketing Automation'

CRM 100

CRM Thought Leadership Marketing Marketers 100

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past. Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Calvyn Lee Blog

OCTOBER 14, 2021

By placing ads where people pay attention to them. Question: Creating and distributing valuable thought leadership content to the right audiences is at the heart of driving brand awareness on LinkedIn. Question: LinkedIn is the ideal platform for your lead generation goals because of its… Select all that apply.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

AUGUST 8, 2016

The reality is that most marketers don’t have the budget or resources to create high quality video with fancy video equipment and production software. Your videos can be culture-related, product-focused, or even promotional. This is the perfect place to insert a video and start seeing higher conversion rates. .

Thought Leadership 91

Thought Leadership Marketing Automation Platform Product Marketing Strategy 91

Adobe Experience Cloud Blog

OCTOBER 6, 2016

Odds are, your organization already has some form of sales enablement in place, as 80% of organizations with sales teams bigger than ten people currently use sales enablement tools and practices, according to research from Highspot and Heinz Marketing. This applies to them sharing insights with your marketing team as well.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Communications New Technology 134

Adobe Experience Cloud Blog

NOVEMBER 12, 2015

Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your team’s productivity. In the short-term, it actually hinders your productivity. These solutions that look very easy to use typically come at the expense of productivity.

Thought Leadership 132

Thought Leadership Marketing Automation Platform Marketing Marketers 132

Adobe Experience Cloud Blog

DECEMBER 1, 2016

How many customers continue to buy additional products and services? These questions are important, but the answers require massive process consistency in both sales and marketing. Unfortunately, some companies don’t have the processes in place that will drive the insights. How many qualified leads then turn into customers?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Fashion Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Program Optimization.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134