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5 ways to get your B2B buyers to care in 2025

Martech

Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now. Here’s what we’ve learned from working with thousands of marketers and what’s working today.”

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What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools

Lusha

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

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Could your marketing automation be doing more? by Edna Chavira

Martech

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot?

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Proven experience in digital marketing and/or demand generation. Experience with marketing automation platforms and tools.

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2025: The Year of AI-Ready Data!

MarketingOps

whitepaper downloads, event attendance) directly from your CRM integrations. Real-Time Data Syncs: Move beyond batch syncing with real-time integrations to ensure all platforms reflect up-to-date CRM changes, preventing disjointed customer experiences. Dynamic Lead Scoring: Evolve static lead scoring systems into dynamic ones.

CRM 147
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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. Marketing Automation Platforms: These platforms take the grunt work out of repetitive marketing tasks, like sending out email campaigns and nurturing leads.

CRM 52
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The future of the martech stack and marketing operations is ‘unstructured’

Martech

Other than defining the content category and/or media type and simple tracking metadata, unstructured data doesnt have a standardized format we can easily confine to drop downs in CRMs and marketing automation platforms (MAPs). The findings were featured in a whitepaper published in 2023.

CRM 95