Adobe Experience Cloud Blog
OCTOBER 28, 2013
Author: Kristen Craft Though we all recognize the amazing power of video, marketers sometimes shy away from it, thinking they’ll need a lot of expensive gear. Adding video to your marketing mix doesn’t have to mean a whole new creative strategy, either. Simple Video Tips to Get You Started.
Martech
AUGUST 26, 2024
Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion.
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Duct Tape Marketing
JUNE 19, 2015
3 Effective Ways to Use Video in Your Marketing Mix written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With consumers viewing more than 8 billion videos per day on Facebook and YouTube, it’s increasingly critical that businesses include video in their marketing strategy.
Hubspot Marketing
MAY 20, 2025
Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them.
Marketing Insider Group
DECEMBER 18, 2019
But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.
Adobe Experience Cloud Blog
NOVEMBER 20, 2018
Marketing automation can be a part of that framework by automating processes and workflows caused by specific social behaviors or cumulative activity. The marketing leaders of the future will need to define the right marketing mix of digital, social, and other methods to move their business forward.
Backlinko
JUNE 25, 2024
Tactic Share of B2B Marketers Social Media 46% Email 40% Paid Search 30% In-Person / Live Events 30% Direct Mail 28% Video 27% Interactive Content 26% Influencer Marketing 25% Virtual Events 23% Account-Based Marketing (ABM) 22% Site Content 21% Podcasts 18% SEO 17% Converged TV 14% 67.6% of organic online traffic clicks.
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