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31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

In 2022, the influencer market in the U.S. 1 in 4 marketers currently leverage influencer marketing. 72% of Gen Z and Millennials follow influencers on social media. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. was valued at a record 16.4

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YouTube vs. TikTok: Which Is Better for Your Business in 2022?

Hubspot Marketing

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. YouTube follows a cost-per-view pricing model. Why does this matter?

Gen Z 126
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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead.

Retail 104
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3 Ways to Use Digital Marketing for Brick and Mortar Locations

SMA Marketing

Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing. 3 Ways to Use Digital Marketing for Your Brick and Mortar Location. 99% of millennial shoppers will research your website and check you out online before they ever step in your door.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example, expertise, convenience, or price. Examples: Stylist relationship, pricing, quality, etc. For example: If you target Gen Z or millennials, meet them where they spend their time. And how you can use them to create an effective small business marketing plan. Nearly 85% of Instagram’s audience is under 45.

PR 102
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How to Write a Listicle [+ Examples and Ideas]

Hubspot Marketing

When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." If some of our readers don't care about the average millennial's financial situation, they can quickly scan the post and avoid that section. Education and Work."

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Coupon marketing 101: How to build coupon marketing into your customer journey orchestration

Use Insider

It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price. Coupons can be an effective marketing strategy when used strategically. Is coupon a direct marketing?