SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Break Down a Marketing Strategy Complex strategies can overwhelm your audience if dumped in a single post.

Thought Leadership

Hootsuite

FEBRUARY 14, 2025

If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Maybe this is a sign to analyze their thumbnails, video descriptions, or dive deeper into their cross-promotion strategy. The more you know, the more you grow. Sign up free today.

Analytics

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Your SaaS content marketing plan needs a content distribution strategy.

Marketing Plan

Marketing Insider Group

AUGUST 24, 2015

This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

Marketing Plan

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

Now, it is evident that social needs to be part of your entire marketing strategy. You need to learn to leverage social media—for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads.

Whitepaper

Rock Content

MAY 8, 2016

In addition to a website redesign and repurposing old content, the tax and consulting firm created a content marketing plan with a new vision focused on developing their reputation as subject matter experts. One of the most important components of a solid content marketing plan is audience profiling. Create a calendar.

Marketing Plan

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Industry and market. One of the first steps to building a solid content marketing plan is researching your audience. You can focus on less expensive tactics, like blogging and free social media promotion.

Content Marketing

Scoop.it!

OCTOBER 20, 2022

As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc.

Content Marketing

Marketing Insider Group

APRIL 14, 2020

Additionally, when you’re just getting started, you’re unlikely to have a big budget for marketing. For this reason, content marketing is an ideal fit as you can run a very successful content marketing plan on a very small budget. Achieving a specific number of whitepaper or e-book downloads each month.

Content Marketing

Vertical Response

JULY 11, 2022

The biggest challenge lies in finding email marketing ideas that resonate with your target audience. Ideally, you want to use a mix of promotional content, video content, news, freebies, and informative posts. Below are five email marketing ideas that can take your small business to the next level. Deals and promotions.

Email Marketing

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers.

Whitepaper

Hubspot Marketing

DECEMBER 19, 2022

You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Here’s what you need to know. Prioritize your partner's experience.

Whitepaper

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. Inbound marketing works.

Content Marketing

Rock Content

APRIL 20, 2023

While regular marketing efforts are all-inclusive of your brand, values, and products, product marketing is set specifically for a targeted audience. While IKEA promotes its products as green, affordable, and convenient, how does it sell specific products, such as its crib sets or beds?

Product Marketing

Marketing Insider Group

MARCH 2, 2020

White papers and case studies. Having a popular blog can quickly promote you to a position of industry authority, a desirable spot to be in. Promote your content well with connections and industry influencers. Consider paid promotion to boost your ranking. Sometimes organic promotion doesn’t cut it at first.

Whitepaper

Pam Didner

APRIL 2, 2021

So, what is content marketing? The role of content marketing is to create and promote original content to reveal who you are and what you know. For a business, content marketing is about creating and distributing useful and relevant content to attract and retain a clearly defined audience to grow your business.

Content Marketing

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find.

Content Marketing

Scoop.it!

FEBRUARY 21, 2023

Put simply, content marketing is about creating informative, relevant content that matches the needs of your audience, often answering a question or providing them with valuable information. This content is designed to pique the interest of potential or existing customers like Sage does with their Making Tax Digital software content.

Content Marketing

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Launch and promote.

Influencer Marketing

Content Marketing Institute

SEPTEMBER 25, 2018

To promote your longer-form content on social, piggyback it with an image that attracts attention on social media. Data visualization is best paired with original research and as a lead-in to a lead magnet like an e-book or white paper. Want weekday help to expand your content marketing toolbox? Images earn 2.3

Whitepaper

Pam Didner

JULY 15, 2022

Promote their published work on various social media channels. Work with their groups and HR to include marketing support as part of their performance evaluations. Also, make sure their managers know how much they are helping marketing. The Ultimate Content Marketing Guide. How to Build a Winning Content Marketing Plan.

Content Marketing

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Social media marketing allows you to get to know your company’s target accounts and the prospects within them in a unique way and get relevant, personalized content in front of them at just the right time. Do they prefer videos, whitepapers, blog posts, or infographics? What conferences or events are they attending?

Thought Leadership

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Create your scalable global content marketing plan. Every company’s content marketing plan is different. Who is the audience of the marketing plan? (A

Content Marketing

Duct Tape Marketing

AUGUST 8, 2014

Audiences may think your company cant handle the work, either because distractions have let the marketing program fall to the wayside or because the company cannot afford proper business promotion. No matter the cause, inconsistent marketing will elicit shaky confidence, which in turn will make customers disappear.

Whitepaper

Scoop.it!

JULY 4, 2024

Compared to traditional advertising, which tends to bombard the target audience’s experience, content marketing provides them with informative and engaging material. Promoting valuable content allows law firms to develop trust with their clientele, establish their presence in the field, and ultimately expand their operations.

Law

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C

Content Marketing Institute

MAY 11, 2018

Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Event plan in a box. Make the first conversation matter. And be persistent.

Influencer Marketing

Hubspot Marketing

MAY 6, 2021

No matter the cycle length, there are various stages that make up any lifecycle marketing plan. Your job here isn’t to promote your brand but to make a purchase as seamless as possible, so it’s simple for people to click “Buy.”. Collaborate with guests or influencers your audience follows to cross-promote content.

Marketing

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. Wash, Rinse, Repeat.

Content Marketing

Hubspot Marketing

MARCH 21, 2024

Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. Create and promote more video content. Promote them across different online channels.

Marketing

Rock Content

AUGUST 25, 2023

Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Define Your Target Audience As with all good marketing plans, you must define your target audience.

Marketing Strategy

Hootsuite

AUGUST 21, 2019

Consistency is key when it comes to effective marketing. Plan to stream at a set time each day, week, or month. Cross-promote. Leave yourself plenty of time for promotion before going live. Schedule some promotional posts in the days before you plan to stream. Plus, it includes some great hashtags.

Thought Leadership

OnPassive Marketing

JUNE 4, 2022

Entrepreneurs understand that a comprehensive marketing plan is the only way to stand out in today’s app industry. A well-thought-out mobile app marketing approach is essential for success. Influencer marketing. This app marketing method is the latest craze, and it’s recently taken the industry by storm.

Marketing Strategy

Scoop.it!

JANUARY 3, 2023

They are an essential part of marketing plans for SaaS , eCommerce, or any other type of business. Targets who are “solution aware” and “product aware” can be targeted with content such as case studies, whitepapers, product overviews, and webinars. With your existing content mapped, you can now move into content promotion.

Customer Journey

Neil Patel

OCTOBER 23, 2020

How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Does your current budget allow it?

Marketing