illumin

APRIL 16, 2025

Here are some tips and things to keep in mind when it comes to deploying your higher education advertising: Know and define your goals While it sounds clich and fundamental, believe it or not: knowing and defining your goals can (or should we say, will) shape your entire marketing strategy and approach.

Education 80

Education Advertising Advertisers Gen Z 80

Marketing Insider Group

DECEMBER 1, 2021

Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Trend #1: Personalized Content. With a savvier customer, you need a more sophisticated way to communicate, one that speaks to that person on an individual level. Personalization depends almost completely on data. UGC Continues to Rock.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. If you pay any heed to Meeker, those are three things your business should focus on when it comes to your content marketing strategy. Think again.

Millennials 106

Millennials User-Generated Communications Marketing Strategy 106

Martech

MAY 3, 2022

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. Facebook has a strong appeal to millennials too , but less so to Gen Z. What are your goals?

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. Remember when millennials disrupted the way we work with remote work and telecommuting?

Marketing 136

Marketing Marketers User-Generated SEO 136

Martech

FEBRUARY 23, 2024

Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. Whether it’s for “tech-savvy millennials” or “enterprise decision-makers,” persona tagging facilitates the delivery of highly relevant content. Journey stage tagging.

Transform 120

Transform Customer Journey Analytics Millennials 120

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Marketing Insider Group

NOVEMBER 25, 2019

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link].

Market Trends 112

Market Trends Transform Marketing Marketers 112

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Welcome Software

OCTOBER 18, 2024

That's personalization in action. However, bringing this same magic to your digital marketing strategy isn't straightforward. While 92% of marketers are betting on first-party data for growth, 63% still struggle to deliver personalized experiences effectively. Source: Mailchimp 2.

Millennials 52

Millennials Whitepaper Shoppers Fashion 52

Lynton Web

MARCH 20, 2024

They include specific characteristics, motivations, and challenges, helping you create even more personalized marketing experiences. Research your competitors' marketing strategies and the audiences they target. Look for gaps or underserved segments in the market that you can focus on.

Fashion 59

Fashion Health Millennials Education 59

Search Engine Land

SEPTEMBER 9, 2024

Here are some more ways that AI is now used in content marketing: Generative AI for content marketing Creating engaging and informative content is essential for any successful marketing strategy. This allows marketing teams to scale their content production efforts and free up time to focus on more strategic initiatives.

Content Marketing 109

Content Marketing Transform User-Generated SEO 109

Neil Patel

FEBRUARY 19, 2021

OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. However, email marketing is a reliable, cost-effective way to improve your reach. For every $1 you spend on email marketing, you could earn $42. Depersonalize Your Marketing.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A few years ago, the oldest Gen Zers were still in high school.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Marketing Insider Group

DECEMBER 8, 2020

This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Marketing automation tools are the marriage of email marketing tools and CRM. Work Closely with Your Sales Team.

User-Generated 111

User-Generated CRM Marketing Marketers 111