Sprout Social

MAY 12, 2025

The rise of TikTok in Australia: TikTok stats on growth in the Australian market Although its been a major player in Australias social media landscape for years, TikTok is constantly evolving. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. What Is the Best Digital Marketing Strategy for Financial Services? A professional website and a strong reputation are no longer enough.

Digital Marketing

SocialPilot

JUNE 26, 2025

Marketers and creators should use Reels to: Show product benefits or transformations Share tips and mini tutorials Highlight behind-the-scenes moments Tap into trending audio or formats In our experience, Reels are also great for lower-funnel retargeting when paired with product demos or customer testimonials. billion monthly users.

Gen Z

Set Up

MAY 20, 2025

In a conversation with Nate Bigger , Founder + CEO of MONPURE and the leader behind the brands marketing strategy, we heard firsthand how the company is navigating the beauty landscape with authenticity, science-led storytelling, and a deep understanding of the emotional side of self-care. Brands like MONPURE are ahead of the curve.

Gen Z

Search Engine Land

SEPTEMBER 9, 2024

This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is already here The future of content marketing is here, and it’s powered by AI.

Content Marketing

Litmus

AUGUST 6, 2025

Our recent research found that AI-generated email marketing faces a trust divide along generational lines—trust increased with younger generations like Millennials (38%) and Gen Z (38%). AI writing tools like Copy.ai Build, QA, and testing Once you’ve nailed your message and layout, it’s time to build.

Retail

Sprout Social

MAY 19, 2025

And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. As you begin your influencer marketing strategy, you need to consider some key questions upfront: Should you send your products to creators for free? What should you expect in return?

Influencer Marketing

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Millennials

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. SMBs and Digital Transformation: What Leaders Are Doing and Saying.

Transform

Aspiration Marketing

OCTOBER 18, 2022

More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce.

eCommerce

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials

Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Click here to view more MarTech webinars.

Gen Z

Search Engine Land

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. Strategic Marketing Transformation.

Market Trends

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

Marketing Strategy

Martech

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Click here to view more MarTech webinars.

Gen Z

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station.

Education

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. For example, if you’re still spending the bulk of your social media time on Facebook to market to millennials, you might want to update your data. customers lost faith in ads. We’ll show you how to fix it.

Content Marketing

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop. According to our Influencer Marketing Report, nearly half of all consumers (49%), make purchases once a month because of influencer posts.

Influencer Marketing

Search Engine Land

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Strategies for Targeting Generation X Through Paid Ads. What is Unique About Generation X?

Millennials

Martech

FEBRUARY 23, 2024

Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. Whether it’s for “tech-savvy millennials” or “enterprise decision-makers,” persona tagging facilitates the delivery of highly relevant content. Journey stage tagging.

Transform

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. Skeptical Gen Z and millennial consumers have lost trust in official messages. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

Gen Z

Adobe Experience Cloud Blog

OCTOBER 13, 2017

Using the reports above, we know one target persona is a male of Millennial age who’s made or expressed interest in purchases related to business software, productivity software, employment, and dating. Transform the effort put into creating the content into something valuable. If content rarely sees a set of eyeballs, unpublish it.

Analytics

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts.

Gen Z

Search Engine Land

FEBRUARY 9, 2024

It should signify an innovation in executing search marketing strategies and thinking about platforms. Central to this transformation is user behavior. There’s a growing preference for quick, concise, and visually engaging content, especially within those Gen Z and Millennial audiences (which tend to be my focus).

Gen Z

Neil Patel

OCTOBER 8, 2020

Since most marketers on your team work on different content types or areas, you may want to organize their tasks through other marketing calendars and templates. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc.

Transform

Marketing Insider Group

NOVEMBER 25, 2019

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link].

Market Trends

Adobe Experience Cloud Blog

JUNE 6, 2018

Some standard goals for digital marketing programs include growing website traffic, generating leads, increasing conversions, engaging audiences, and building brand recognition, credibility, and authority. Transform goals into KPI’s. Determine the specific strategy you plan to use to hit the goal and meet the KPI.

Content Marketing

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. And with consumers 2.4 Next to nothing.

User-Generated

Businesses Grow

OCTOBER 10, 2022

Part of the momentum for this career choice comes from a hype-drenched belief that Web3 technologies like creator coin economies and NFTs provide a transformational economic change for creators. The majority of content creators are Gen Z or millennials. Today the entry barrier to the creator economy is almost zero.

Gen Z

Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.

Transform

Sprout Social

NOVEMBER 21, 2022

The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. They focus on using existing brand assets for repurposed content or mobile optimization, and also provide full-funnel marketing support. Here’s a brief summary of the two: TikTok strategy.

Gen Z