Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. SOCIAL MEDIA.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! Align your objectives with your overall marketing strategy to ensure cohesion and effectiveness. They also share thought leadership articles aligned with their expertise.

Advertising 97

Advertising Advertisers Thought Leadership User-Generated 97

Adobe Experience Cloud Blog

APRIL 23, 2015

But, despite this deficit in customer nurturing, marketers in the region understand the need to change. Almost a third of APAC respondents in the study placed acquiring appropriate skills as a top area of investment over the next 12 months, way more emphasis than placed in other parts of the world.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

JULY 24, 2015

To effectively market in this dynamic and noisy environment, marketers need to adapt and shift their strategy towards engagement marketing—marketing that talks to a buyer in a personalized way, considering who they are, how they act, and where they are over time. Choosing Your Channel Options.

Marketing Strategy 133

Marketing Strategy Thought Leadership Marketing Marketers 133

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Thought Leadership 133

Thought Leadership Whitepaper Promotion Marketing 133

Search Engine Land

MAY 13, 2024

Here are some of the top B2B content distribution strategies that work: Social media Email marketing Influencer marketing Paid advertising Guest posting Repurposing content Let’s examine each of these distribution channels in more detail and consider how you can use them to distribute your content effectively.

Whitepaper 117

Whitepaper Thought Leadership User-Generated Key Performance Indicator 117

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Break down your social plan into pre, during, and post.

Promotion 78

Promotion Thought Leadership CMO B2C 78

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! Reach out to us asn aks about how!

SEO 91

SEO PR Thought Leadership Education 91

Calvyn Lee Blog

MAY 21, 2022

If you still remember, I share LinkedIn Marketing Lab’s certification before? Both study guides LinkedIn Marketing Fundamental & LinkedIn Marketing Strategy ). Approximately 3 days ago, I saw LinkedIn Marketing Solution come out a fresh course LinkedIn Marketing Content and Creative Design.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Buffer Marketing

APRIL 24, 2024

Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Paid social media is what it says on the tin – paying social platforms to place ads or, more simply, social media advertising.

User-Generated 112

User-Generated Health Social Media Marketing Thought Leadership 112

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Education 101

Education Marketing Strategy Branding Energy 101

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 117

Influencer Marketing Whitepaper User-Generated Marketing 117

CXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). Become a trusted brand with thought leadership. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hubspot Marketing

MARCH 11, 2024

Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Top 4 Affiliate Marketing Strategies to Maximize ROI 1. Place your affiliate links naturally within your content where they will be genuinely helpful.

Affiliate Marketing 98

Affiliate Marketing User-Generated Marketing Marketers 98

Adobe Experience Cloud Blog

JUNE 24, 2016

So, make sure you pair this channel with killer marketing and promotional campaigns, and integrate it with your other marketing channels. AR uses an already personal channel to educate and sell your products, placing unique outputs on a buyer’s face or surroundings, making it even more personal.

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketing 94

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Orbit Media Studios

JUNE 5, 2024

Your supportive evidence is in place. Publish more on that topic and promote it on that network. Matt Heinz, Heinz Marketing “Many companies and CMOs don’t have the luxury of time to spend honing a strategy, or budget to launch a big campaign. Your conversion copywriting is dialed in. Your messaging is on-point.

Copywriting 90

Copywriting User-Generated Outbound Marketing Thought Leadership 90

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Planning Around Seasonality Crafting a content strategy that aligns with the changing seasons can truly distinguish your hotel.

Social Media Marketing 91

Social Media Marketing Transform User-Generated Gen Z 91

Marketing Insider Group

MARCH 27, 2020

But then I started feeling like it’s worse NOT to address what we’re all feeling about our work as marketers: is marketing even appropriate in times of worldwide fear? I have said so many times: ask most people what marketing is , and they will answer “advertising” or “promotion.”

Thought Leadership 136

Thought Leadership Health Finance Marketing 136

Neil Patel

MARCH 31, 2021

However, marketers today need to stay relevant with the rapidly changing features that are a hallmark of the platform. Your Twitter marketing strategy should be in constant flux in relation to the adjustments of the platform. Regardless of your audience, your Twitter content strategy should be complex. Sound overwhelming?

Thought Leadership 145

Thought Leadership User-Generated Fashion Whitepaper 145

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers. The Write Stuff.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Buffer Marketing

SEPTEMBER 11, 2023

These engagements can be a rich source of keywords and demonstrate your thought leadership. This feature enables you to showcase your thought leadership , making the content within your profile section more engaging and dynamic. Your activity on LinkedIn reflects your knowledge and passion in your field. Get started here.

Thought Leadership 136

Thought Leadership Transform Communications Branding 136

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Makes sense. Salesforce.

Thought Leadership 136

Thought Leadership Transform Marketing Marketers 136

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. The best way to capitalize on this is by including your customer in your content marketing strategy. 5) Promote Self-Recorded Video Content. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation. When a user clicks on the ad, the law firm pays a fee to the search engine.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Backlinko

MAY 21, 2024

Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Build thought leadership. Here are a few innovative content marketing examples for your blog: 1. Do It Your Way This is a great example of thought leadership content.

Content Marketing 91

Content Marketing User-Generated Marketing Marketers 91

Rock Content

JULY 7, 2023

This is due to the many advantages and benefits of incorporating guest blogging into a marketing strategy. Through guest posts, you can establish credibility, authority, and thought leadership for your brand. Embrace the power of guest blogging, and unlock the full potential of your content marketing strategy.

Thought Leadership 76

Thought Leadership SEO Marketing Strategy Branding 76

Marketing Insider Group

SEPTEMBER 15, 2020

An optimized phygital marketing strategy prioritizes sensory experiences you can’t get via an app. In B2B, it seems phygital marketing would be even more important: The stakes are higher. . Phygital marketing can also use digital technology to enhance physical experiences. How to Develop a Phygital Marketing Strategy.

Gen Z 140

Gen Z Manufacturing Transform B2C 140

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It’s much more than a place to share family photos. Marketers Can’t Be “Yes” Men or Women.

Thought Leadership 111

Thought Leadership Marketing Marketers CMO 111

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. The campaign is likely to have a better impact on your marketing strategy and hit your KPI goals outside of peak holiday season.”

B2C 134

B2C Thought Leadership Retail Promotion 134

Rock Content

JANUARY 7, 2024

Brands who delay adding or increasing video content to their marketing strategies risk being left behind with no way to catch up. Understanding Its Versatility and Reach If you’re still not sure if you should incorporate more video content into your strategy, consider the benefits. Interview experts and thought leaders.

Entertainment 67

Entertainment Video Marketing Thought Leadership Education 67

Adobe Experience Cloud Blog

JANUARY 16, 2020

Successful eCommerce stores will have all the elements in place to keep growing, or they may need a push in the right direction to develop and grow. A good reputation gives you a base to work from when promoting your new business, even if you make changes and take it in a different direction. Everything is in place.

eCommerce 124

eCommerce Thought Leadership Retail Finance 124