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Thoughtleadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. But how do you execute a thoughtleadershipstrategy that truly opens doors to new opportunities?
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Don’t forget employees.
B2B brands cant afford to put off their LinkedIn content marketingstrategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. LinkedIn is no exception.
B2B SaaS companies need to stay vigilant with their marketingstrategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketingstrategy to stand outa strategy that will make the difference between stagnation and steady growth. .”
And if there's one thing that all their content marketingstrategies have in common, it is a solid content gap analysis. Thoughtleadership. You establish your brand as a thought leader in the space. Over the past five years, Ive been creating content for some of the most successful content-first brands.
Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketingstrategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.
Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketingstrategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?
This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketingstrategies.
Less authenticity: Focusing on growth often shifts the marketingstrategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place. These organizations operate with lean teams, and they grow by tapping into something deeply human: stories, people (not products), and community.
Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. ThoughtLeadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thoughtleadership, case studies, and industry insights.
Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thoughtleadership. My role is often to help them define the roadmap and build the strategy and motions to make it real. Strategy, process and human judgment do.
Many startup CEOs spend all their time on product roadmaps and investor decks. This isn’t a distraction from his “real work” — it’s a key part of his growth strategy, one that’s proving as valuable as feature releases and VC pitches. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn.
By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way.
And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketingstrategies and plans. B2B market research requires both quantitative (hard, numerical) and qualitative (softer, subjective) data. Usually, B2B products are more complicated.
Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. This can look like rule-based images or content automation by way of product recommendations.
Here’s a great example of Girl Power Marketing’s weekly social media round-up. Embrace thoughtleadership Speaking of thoughtleadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career.
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 3.65 Instagram 2.04
Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). And hey, creating a great place to work has many other benefits.
What Bold Looks Like in 2025: Storytelling Over Features: Stop selling products, and start selling outcomes. Stay tuned for Part 2 in January, where well tackle more powerful strategies to refine your target market, establish thoughtleadership, and embrace agility to stay ahead Ready to get ahead of the game?
This person is looking for help with [challenge/problem/task] and is considering [product/service]. Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketingstrategy and research. Of course, AI cant produce thoughtleadership itself because it has no opinions.
LinkedIn : Professional networking, corporate partnership development, and thoughtleadership content. Content MarketingStrategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.
And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketingstrategy. You can use it to host live virtual events like panels, Q&As, announcements or product launches. The good news?
B2B social media marketing isn’t the same game at a different level; it’s a different league altogether. Here’s why: B2B social media marketing is more complex. B2B social media is less straightforward by the very nature of its products. In B2C, attribution is usually more straightforward.
This conversation is part of an exciting new series on our blog, so stay tuned for more thoughtleadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. That’s where understanding your audience comes into play.
Traditional technical writing often focuses on explaining complex concepts, processes, or products clearly and concisely. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption.
So the ideal marketingstrategy is to hand the mic to your customers and fans … with a script if possible! Build an unmistakable brand message This is a trick I use when working with a new client on a marketingstrategy. It’s actually great for business. Nobody believes ads any more. Here are five ideas.
Here’s how Lemlist approaches a listing of job responsibilities for a productmarketing role: The company bolds the jobs to be done and gives a succinct description. An analytical mind and interest in using data to optimize/scale blog marketingstrategies and tactics.
Publishing a LinkedIn newsletter can be a game-changer for your content marketingstrategy. Build thoughtleadership and authority : Consistently sharing high-quality, insightful content through your LinkedIn newsletter helps establish you as a thought leader in your industry. Why publish a LinkedIn newsletter?
Best for: Marketers or businesses who want to take their Instagram presence to the next level. Best for: B2B marketers or business owners who want to reach their audience on LinkedIn. Instagram Marketing and Ads Co urse This free course in the HubSpot Academy will teach you how to build a successful marketingstrategy.
I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. If you’re a business owner struggling to incorporate YouTube into your marketingstrategy, here are my tips for streamlining the process.
I’m no stranger to marketingstrategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. Thoughtleadership carousel: Link to webinar recording, ebook and short video series 8. The results weren’t ready for production but were close enough to feel like a real page.
They publish thoughtleadership content and earn a following. These marketers may use AI, but they’ll use it to make better things, not more things. And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. They do things differently.
Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Ideal for: Product demos, behind-the-scenes, UGC-style stories, trend campaigns. Lets break it down.
Wonder why manufacturers with inferior products and processes regularly outsell your company? Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. Key Takeaways: Manufacturing marketing has to account for long sales cycles and large buying committees.
They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations. Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2.
These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.
2 Promotional Posts – Promote your product, offer, service, or success stories. Example: Shein tapped into TikTok’s algorithmic strength by creating hyper-personalized product videos tailored to user behavior. These posts build trust, deliver utility, and keep followers coming back.
Movement-First Content What it is: Movement-first content is a marketingstrategy (borrowed from the concept of marketing-first startups by serial founder David Cummings) that prioritizes building credibility with industry leaders before reaching for scale and distribution.
In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. Also, when they notice brands actively engaging, addressing concerns, and responding to people’s doubts, it builds trust in the product. They have consistently shared product and user-generated content to achieve this.
It’s where customers can learn about your products or services, access resources and potentially make purchases. A blog, often integrated within your website, allows you to publish long-form content, establish thoughtleadership and attract organic traffic through search engines.
In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. Also, when they notice brands actively engaging, addressing concerns, and responding to people’s doubts, it builds trust in the product. They have consistently shared product and user-generated content to achieve this.
Here’s where it really shines for companies, agencies, and marketing pros: Generate Quality Leads: LinkedIn lets you get super specific with targeting things such as job titles, industries, seniority, and even company size. If you’re offering a B2B product or service, this kind of targeting is gold.
Setting clear, measurable goals keeps your content focused and your efforts productive. 📚 How I Designed a LinkedIn ThoughtLeadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? Use live shopping features (if relevant) to showcase products.
It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketingstrategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketingstrategy in 7 steps Video marketing can be overwhelming.
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