Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. Clearly, there’s a place for both styles of landing pages in your marketing strategy.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. Shipping confirmations and further details. Send Out Transactional Emails. Delivery status updates.

Whitepaper 106

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Rock Content

JUNE 30, 2020

This is an important fact when considering how your Content Marketing strategy can best contribute to your overall revenue goals. This is a specially good strategy for people and businesses with an affiliate marketing strategy. How’s the interactive content scenario? Interactive ebooks.

Whitepaper 106

Whitepaper eBook User-Generated Transform 106

Scoop.it!

OCTOBER 6, 2022

With delivering a seamless customer experience topping marketers’ priority lists, now, more than ever, brands are slowly, but surely, getting into the practice of combining social media with their other marketing channels to craft meaningful cross-channel opportunities. . Read on to find out! Wrapping It Up.

Whitepaper 105

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Marketing Insider Group

JUNE 15, 2015

You can go a step further by making sure this content (whether a blog post, a whitepaper, or a landing page) targets prospects that are closer to making a purchase, i.e. further “down the funnel.” By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert. You get the idea.

Telemarketing 107

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Scoop.it!

MAY 25, 2023

What kind of email content do they enjoy reading the most, blogs, guides, ebooks, or white papers? Yes, the economy is not in the pink of health, and you’d rather not invest in an apparently “sinking” ship. If they are unsubscribing from your email list, what triggered them to do so? Now this is a bus you don’t wanna miss!

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Hubspot Marketing

AUGUST 21, 2023

This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors.

Shipping 98

Shipping Whitepaper Price eBook 98

Neil Patel

MAY 6, 2021

Landing pages, like any other part of your online marketing strategy, need goals. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups. Without concrete, specific goals, there’s no way to create an effective page.

Whitepaper 145

Whitepaper Price Shipping Place 145

Duct Tape Marketing

AUGUST 8, 2014

In either case, decide on a consistent strategy that is appropriate for your brand before execution. If your social media ship has already set sail without a consist heading, reevaluate the program. In some ways, correcting course on a social media program may be easier than on other marketing platforms.

Whitepaper 72

Whitepaper Real Estate Copywriting Shipping 72

Hubspot Marketing

MAY 6, 2021

Fortunately, there's a strategy that includes all of these and more. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase. Different from the buyer's journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. Let's jump in.

Marketers 145

Marketers Marketing Retail Price 145

Many Chat

JUNE 29, 2022

This could be in the form of blog posts, eBooks, white papers, or even infographics. This could be a discount code, a free shipping offer, or a risk-free trial. Here are eight steps you can take to build a successful Saas marketing strategy. Develop your marketing strategy. Consideration.

Customer Journey 98

Customer Journey Whitepaper Price Shipping 98

Duct Tape Marketing

SEPTEMBER 19, 2013

Did you know that 94% of small businesses (less than 99 employees) use some form of content marketing to grow their businesses? Yes, nearly every small business out there is creating blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. But it’s true.

Content Marketing 78

Content Marketing Whitepaper Shipping eBook 78

Adobe Experience Cloud Blog

MAY 27, 2016

On the initial level, searchers may make very broad requests, such as “shipping companies in the Northeast,” while other users may search for more detailed keywords to meet certain specifications. Some of your initial considerations should include: Keywords: The search terms on each level of decision-making will be different.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Search Engine Land

JUNE 16, 2023

Know your audience The most important qualifier of your content’s popularity will always be your audience, which is why creating buyer personas is essential to any marketing strategy. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website. Personal values and sociopolitical motivators.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

CXL

JUNE 16, 2022

Marketing strategy. Strategy is necessary for broader playbooks, like a social media playbook. Marketing strategy should detail: Goals and objectives. It’s no good driving traffic to a landing page for a product that’s not ready to ship. Generally speaking, each playbook should have five main parts.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What is ShipServ's go-to-market strategy? We have two basic revenue streams.

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Campaign Monitor

FEBRUARY 25, 2022

Round-ups can be a regular rotation in your email marketing strategy. You can share info about things like shipping delays (and why they might happen), nuances about how to use the product in question, and more. For B2B brands, training is not only a huge content opportunity for blogs, white papers, video courses, and ebooks.

Whitepaper 76

Whitepaper Customer loyalty eBook Education 76

Litmus

FEBRUARY 17, 2021

Create an email marketing strategy. Having a documented email marketing strategy is a great way to keep your team aligned, and it provides a reference point in case you need a refresher on your goals. Suppose you already have a content marketing strategy or a marketing strategy document of some kind.

CRM 98

CRM Email Marketing Whitepaper Shipping 98

Unbounce

MAY 13, 2024

The big question is, what can you do to right the ship? Examples would be an ebook, whitepaper, or webinar registration. using blue for trust vs. red for urgency) Gradients vs. solid colors Seasonal color themes vs. standard color themes Recommended reading : Color palette trends to inspire your marketing strategy 6.

Price 105

Price eCommerce Copywriting User-Generated 105

Exposure Ninja

OCTOBER 17, 2023

We’re talking about a smart marketing tool you can use to boost conversions and customer engagement with your business. Sometimes it’s hard to know what to prioritise for your marketing strategy for the next year or more. You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority.

Whitepaper 52

Whitepaper Fashion Marketers Marketing 52

Animalz blog

MAY 3, 2024

Content marketing at small companies is like riding a bike — you jump on and start pedaling. Content at large companies is more like captaining a cruise ship. Individual content creators at a startup can generate more pageviews per capita than their counterparts who follow an enterprise content marketing strategy.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. But the more important aspect of it is product readiness and marketing and aligning that. So sometimes, you know, a tech company's product managers and engineering teams are used to just shipping things whenever it's ready. It's called the Marketing Strategy Assessment.

Product 80

Product Whitepaper Product Marketing Management 80

Unbounce

JULY 12, 2023

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO, and used Chat GPT throughout the process. 00:26:38] Andrew Lionis : So we’ve adopted an AI-first approach to our marketing strategy for all of our clients.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Welcome Software

OCTOBER 12, 2022

It actually is an executive level marketing expert who works with companies on a part-time basis, and usually the responsibilities of a fractional CMO are fourfold. The first thing is we're responsible for creating the overall marketing strategy. That they have a captain of this ship, if you want to say. That's awesome.

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

It actually is an executive level marketing expert who works with companies on a part-time basis, and usually the responsibilities of a fractional CMO are fourfold. The first thing is we're responsible for creating the overall marketing strategy. That they have a captain of this ship, if you want to say. That's awesome.

CMO 40

CMO Whitepaper Place Shipping 40

Marketing Insider Group

OCTOBER 26, 2020

Blog articles, e-books, white papers, social media posts, videos, podcasts, and any other kinds of content marketing are all effective ways of meeting your audience’s thirst for knowledge and ensuring they hang around in your funnel instead of jumping ship to your competitor’s. Content marketing is a long game.

Content Marketing 145

Content Marketing Transform Marketing Strategy Whitepaper 145

CXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Avoid these costly mistakes in the first stage of your demand generation strategy: Not adjusting your KPIs. email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Duct Tape Marketing

AUGUST 10, 2017

A white paper, whatever you’ve invested your time into creating. What you want to do is you want to make sure that if you’re spending any effort at all creating marketing programs, creating a reason for somebody to come to your website or to engage with you, you want to have a measurement plan to go along with it.

Analytics 39

Analytics Whitepaper Advertising Advertisers 39