Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. I’d interview subject matter experts and transform their ideas into actionable insights. All in all, B2B market research can be fun.

Market Research

Marketing Insider Group

OCTOBER 1, 2024

CRM reporting transforms raw data into actionable insights that help companies develop better business strategies and drive overall growth. This segmentation creates more targeted marketing efforts, ensuring the message reaches customers at the ideal time to make a sale. What is CRM Analytics?

CRM

Hubspot Marketing

MARCH 3, 2025

This collaboration transformed our strategy. Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? Learn more about how to create an effective SaaS marketing plan here.

Customer Acquisition

Welcome Software

MAY 7, 2025

This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. Improves the reach of your content Repurposing content can help you to reach new audiences and expand your online presence with new or different marketing channels.

Transform

Customers.ai

NOVEMBER 18, 2024

Omnisend offers seamless integration with Shopify, allowing for real-time data synchronization, which facilitates targeted marketing efforts and efficient customer segmentation. Unique Features: Omnichannel Marketing : Combine email, SMS, push notifications, and more within a single workflow to deliver a cohesive customer experience.

eCommerce

Hootsuite

APRIL 2, 2025

And for every brand hes worked with, storytelling has been an important marketing strategy. When researching people to partner with, the Hilton team focuses not just on their target market but also on why their target market travels. Theres a natural capacity for travel around that activity.

Branding

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform

Duct Tape Marketing

JANUARY 10, 2025

Many small business owners struggle to create marketing strategies that deliver measurable growth. Enter Marketing Leadership as a Service (MLaaS) a powerful solution that bridges the gap between effort and impact by providing the strategic guidance small businesses need to thrive. If this sounds familiar, youre not alone.

CMO

Hubspot Marketing

DECEMBER 2, 2024

John Pennypacker , vice president of sales and marketing at Deep Cognition , explains how AI has transformed his team’s approach to conversions. “We to get insights into your target market segments, trends, purchase behavior, and content preferences.

Customer Journey

Vertical Response

MAY 25, 2025

Youll learn key strategies to optimize your landing page effectively. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions. Frequently Asked Questions What is landing page SEO?

SEO

Customers.ai

NOVEMBER 25, 2024

When your visitor tracking tools are working seamlessly with your marketing stack, it’s not just about gathering data—it’s about transforming it into decisions that make your ecommerce sales soar. For ecommerce marketers, scalability is a must. Can the tool grow with you? Rating: ★★★★☆ (4.4/5) ” – Capterra Reviewer 14.

eCommerce

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z

Customers.ai

NOVEMBER 14, 2024

How Klaviyo Benefits Different Types of Businesses Criteria for Selecting the Best Klaviyo Tools 20 Klaviyo Tools to Add to Your Tech Stack Right Now How to Integrate Klaviyo Tools into Your Marketing Strategy Your Klaviyo Tools Questions Answered See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

Email Marketing

Martech

JUNE 9, 2025

This longer-term situation is one of the reasons for the recent focus on the 95/5 rule, which suggests that only 5% of your buyers are in the market at one time. B2B marketing strategies focused on only short-term demand capture programs sacrifice priming the 95% of the market for future buying situations. Will it work?

Thought Leadership

Lusha

NOVEMBER 11, 2024

We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. Choose a platform that offers the features and functions that best support your sales and marketing strategies.

CRM

SocialPilot

FEBRUARY 6, 2025

Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements.

Real Estate

Duct Tape Marketing

JULY 31, 2025

Website: unchainedmodel.com LinkedIn: Sara Nay Actionable Insights The traditional agency model struggles with client demands, scope creep, profitability, and talent retention—especially as AI transforms execution. Timeless marketing principles (ideal client, deep messaging, strategy before tactics) are more important than ever in the AI era.

CMO

Lusha

NOVEMBER 18, 2024

Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets. Marketing Operations Specialists : Experts in marketing automation, data analysis, and campaign management. They make sure marketing efforts align with revenue goals.

CRM

Hubspot Marketing

SEPTEMBER 6, 2024

By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns. The more personalized the recommendations or marketing campaigns are, the more likely you’ll gain a conversion or a sale. This can help!) Churn management.

eCommerce

Backlinko

OCTOBER 1, 2024

Here’s what your SWOT analysis might look like: Step 6: Develop a Marketing Strategy You’ve gathered lots of useful information from your market analysis. Now you need to transform those insights into a defined marketing strategy. This is true in market analysis too. For example, sampling bias.

Marketing

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. These insights underscore the importance of developing tailored strategies to address decision paralysis across different demographics.

Marketing Strategy

Martech

AUGUST 31, 2022

A solid marketing strategy should always include both of these parts of buying journeys. To sum up, when you start researching video-driven search queries, you get a better understanding of your target market and where your product may fit in. Talk about a good way to find new “helpful content” opportunities! Conclusion.

Digital Marketing

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. The Rock Content marketing team has harnessed the power of interactive elements such as quizzes, polls, calculators , and more to revolutionize the way we connect with our target market.

Marketing Strategy

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. In this article, we will look more closely at: Travel and In-house Marketing. Digital Transformation and Travel. Omnichannel Sales and Marketing for the Travel Industry. Travel and In-House Marketing.

Transform

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

Transform

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform

Adobe Experience Cloud Blog

MARCH 24, 2011

Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market. As CMG puts it, they’re obsessed with understanding their target market. They aren’t called market-ers for nothing!). Innovation is about transformation and reinvention.

Transform

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. I have shared some strong opinions in a few rants here on what is marketing? And one more thing: a keen ability to read his target customers. So be frank.

Content Marketing

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda.

CMO

Martech

DECEMBER 13, 2024

That’s not even including the changes that continue to transform marketing. Dig deeper: 3 recession-defeating marketing strategies Move fast without breaking things Besides the slowdown in email investment, I noticed a definite uptick in the number of companies sending image-only emails to my professional and personal inboxes.

Transform

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. Strategic Marketing Transformation.

Market Trends

Sprout Social

FEBRUARY 12, 2024

In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential.

Influencer Marketing

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Preparation is vital. Get MarTech! In your inbox.

Transform

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Market share analysis Not all of your competitors are created equally. Target audience insights can be invaluable data for your marketing strategies.

Price

Marketing Insider Group

NOVEMBER 25, 2019

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link].

Market Trends