Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial. The DOJ’s presentation.

Advertising 106

Advertising Advertisers Price Search Marketers 106

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertising 127

Advertising Advertisers Price Search Marketers 127

Search Engine Land

SEPTEMBER 5, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as: Remarketing. However, Microsoft Advertising Editor can now be used to update associations in bulk.

Advertising 133

Advertising Advertisers Marketing Marketers 133

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. ’s Competition and Markets Authority. ’s Competition and Markets Authority. There’s some really good ideas in there to protect privacy and continue with advertising, but they need to be tested properly.

Advertising 109

Advertising Advertisers CMO Customer 109

Adams & Knight Marketing

FEBRUARY 9, 2023

Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry. Pat Dugan, Executive Creative Director at Adams & Knight , went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more.

Advertising 246

Advertising Advertisers Branding 246

Aspiration Marketing

JANUARY 3, 2023

PPC, or pay-per-click, is a digital advertising strategy where you pay a fee each time your ad gets clicked - and nothing otherwise. One of the more popular forms of PPC is search engine advertising. Essentially, you are paying for targeted visitors to your website, app, or landing page.

Advertising 207

Advertising Advertisers Place Customer 207

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. However, Microsoft Advertising Editor can now be used to update associations in bulk.

Advertising 115

Advertising Advertisers Marketing Marketers 115

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Here’s what that looks like: Get the daily newsletter search marketers rely on.

Advertising 130

Advertising Advertisers Law Search Marketers 130

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. ” Get the daily newsletter search marketers rely on.

Advertising 121

Advertising Advertisers User-Generated Retail 121

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6% percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC.

Advertising 113

Advertising Advertisers Retail Transform 113

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. ” Get the daily newsletter search marketers rely on. PMax explained. Why we care.

Advertising 123

Advertising Advertisers User-Generated Management 123

Search Engine Land

MAY 9, 2024

Some Meta advertisers received an alert yesterday when they opened their accounts. Getting alerts about functionalities that advertisers rely on can be destabilizing. If false alerts like these keep showing – how should advertisers trust the alerts we see? Concerns from advertisers. What was announced? Why we care.

Advertising 107

Advertising Advertisers Search Marketers Branding 107

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 109

Advertising Advertisers Performance Marketing Marketing Strategy 109

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Get the daily newsletter search marketers rely on.

Advertising 103

Advertising Advertisers Transform User-Generated 103

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. What are MMMs? Why we care.

Advertising 124

Advertising Advertisers Marketing Mix Law 124

Search Engine Land

MAY 14, 2024

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal.

Advertising 82

Advertising Advertisers Retail Analytics 82

Practical eCommerce - Marketing

MARCH 1, 2024

The post Directness Wins in Advertising appeared first on Practical Ecommerce. Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.

Advertising 92

Advertising Advertisers eCommerce Management 92

Search Engine Land

MARCH 15, 2024

Microsoft Advertising is piloting a new user interface for select users. Microsoft Advertising’s new navigation layout is set up like the latest Google Ads interface, with two vertical menus on the left side of the screen. Get the daily newsletter search marketers rely on. Navigation revamp. Why we care.

Advertising 107

Advertising Advertisers Search Marketers Marketing 107

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Now, advertisers are scrambling to find the solution. Alternative data is a promising solution in the chaos of the cookie crumble.

Advertising 120

Advertising Advertisers Finance Retail 120

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech.

Advertising 104

Advertising Advertisers User-Generated Product 104

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences.

Advertising 127

Advertising Advertisers Product Product Marketing 127

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 114

Advertising Advertisers User-Generated Finance 114

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. Over-the-top ads let marketers effectively target audiences through data collection. The OTT market is estimated to grow to a value of $223.07

Advertising 105

Advertising Advertisers Entertainment Place 105

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They are not served by the website.

Advertising 98

Advertising Advertisers Transform Law 98

Kuno Creative

MAY 2, 2024

As content is increasingly designed for mobile, native advertising is approaching a $100 billion-plus industry. Based on its effectiveness, native advertising is quickly becoming as popular — if not more — than traditional display advertising.

Advertising 78

Advertising Advertisers Digital Marketing Marketing 78

Martech

APRIL 6, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Of those surveyed, 76% had noticed advertisements from brands.

Digital Marketing 104

Digital Marketing Advertising Advertisers Marketing 104

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 119

Advertising Advertisers Retail Price 119

Search Engine Land

JANUARY 30, 2024

Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase. Why we care. Earnings report.

Advertising 114

Advertising Advertisers Search Marketers Product 114

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Redefining search advertising: Other platforms to explore Search advertising is the placement of ads within search engines when a user searches for a particular product or service.

Advertising 122

Advertising Advertisers Gen Z eCommerce 122

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 127

Advertising Advertisers Performance Marketing Search Marketers 127

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. What are MFA websites? What is Adalytics?

Advertising 127

Advertising Advertisers Non-Profit Branding 127

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

Advertising 130

Advertising Advertisers Real Estate Transform 130

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. per user, per hour by 2025. of US digital ad spending.

Advertising 104

Advertising Advertisers Retail User-Generated 104

Search Engine Land

FEBRUARY 28, 2024

billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. ” “Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad tech services.

Advertising 127

Advertising Advertisers Search Marketers Customer 127

Search Engine Land

APRIL 1, 2024

Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. Why we care.

Advertising 98

Advertising Advertisers Retail Management 98

Search Engine Land

MARCH 14, 2024

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. He noticed that his sales dropped at the same time as the advertising problem. Get the daily newsletter search marketers rely on. First spotted. Amazon’s response. Why we care.

Advertising 114

Advertising Advertisers Retail Promotion 114