Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. Now, imagine you’re a marketer for a local business. AdBuilder is a self-service platform designed to help marketers create and promote audio ads. How do you maximize your exposure?

Millennials 119

Millennials Advertising Advertisers Target Market 119

Digital Marketer

JUNE 7, 2023

You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. What is Ecommerce Social Media Marketing? If you’re one of them, we’ve got you covered.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Neil Patel

MARCH 19, 2021

The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. In fact, they were the largest generation in history until millennials surpassed them.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Transform 145

Transform Marketing Marketers Millennials 145

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Customers.ai

MARCH 4, 2022

Using a text blast service can get your marketing message to your audience quickly. It’s imperative that you follow the Telephone Consumer Protection Act rules and regulations when doing text message marketing. Absolutely yes, millennials especially. In fact, 90% of SMS messages are read within 3 minutes of being sent.

Millennials 52

Millennials Shoppers Marketing Marketers 52

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Branding 108

Branding Fashion Gen Z Entertainment 108

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha.

Product 141

Product eCommerce User-Generated Millennials 141

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Market Research 97

Market Research Gen Z Price B2C 97

Neil Patel

OCTOBER 6, 2021

The hiccup comes with marketing. That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away. D2C, by definition, means you need to be able to reach your target audience. 7 Strategies for D2C Brands. How can you make the experience better?

Branding 116

Branding Millennials Price Retail 116

Hubspot Marketing

JANUARY 21, 2020

Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. Target audiences are used to define the buyer persona of a business, as well.

Food 131

Food Analytics Millennials Target Market 131

Neil Patel

DECEMBER 21, 2021

The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. You significantly widen your target markets by opening the door to previously marginalized communities. Millennials are even more loyal to inclusive brands.

Millennials 132

Millennials Health Advertising Advertisers 132

Neil Patel

FEBRUARY 3, 2021

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Demographics are actually subsets of a target market.

Target Market 142

Target Market Food User-Generated Marketing 142

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale.

Management 118

Management Gen Z CRM Shipping 118

Content Marketing Institute

APRIL 10, 2018

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. presidential election, and NASCAR dads, which became a target audience in the 2004 elections, are closer to personas, though too thinly described. And millennials? Go deeper than a stock photo.

Millennials 108

Millennials Inbound Marketing PR Health 108

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Neil Patel

MAY 12, 2021

Organic leads are crucial to any inbound marketing campaign , and they can ensure you get interest from your ideal prospects. You can do this by: posting informative content asking and answering questions offering free content to get group members to sign up for your newsletter or your other marketing materials. Conclusion.

Gen Z 145

Gen Z User-Generated Inbound Marketing Promotion 145

Neil Patel

FEBRUARY 26, 2021

Sometimes in marketing, keeping a close eye on the budget can be a challenge. If you’re not yet convinced about how effective the platform is, perhaps these numbers can give you more clarity: 58 percent of Millennials say they purchased a product because of an online or social media ad. Predictions are an essential part of marketing.

Advertising 138

Advertising Advertisers User-Generated Millennials 138

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

Consumer marketers often site brands like Harley Davidson or Coca-Cola as brands who leverage sub-conscious loyalty – you might not think, “I’m a Coca-Cola person, through and through,” but you might sub-consciously associate Coca-Cola with your childhood, or the summertime, or their “Small World Machine” campaign. Stand Up Against Something.

Branding 134

Branding Retail Thought Leadership Price 134

Hubspot Marketing

AUGUST 18, 2022

Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Featured Resource: Free Co-Marketing Templates. Both brands knew their target market desired luxury and meticulous craftsmanship.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. That’s where your TikTok marketing strategy comes in. Your strategy provides guidelines for your target audience, tone of voice, content themes, and writing style, making it easier to know what type of caption will resonate with your followers.

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Duct Tape Marketing

AUGUST 14, 2018

How to Use Advertising as a Lead Generation Tool written by John Jantsch read more at Duct Tape Marketing. Marketing is a broad term that encompasses a number of channels and approaches. You can’t possibly know who you should be targeting without knowing the demographics of your current client base. Know Who Your Customers Are.

Advertising 53

Advertising Advertisers Direct Mail User-Generated 53

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Neil Patel

FEBRUARY 5, 2021

If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. Let me show you why it’s such a valuable tool for increasing marketing effectiveness and how you can deploy it across your business. 5 Reasons Why Psychometric Profiling Helps Marketers.

Marketing 133

Marketing Marketers Analytics Millennials 133

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. is LinkedIn’s biggest market at 167M users, it has gained traction around the world.

User-Generated 145

User-Generated Marketing Marketers Education 145

Neil Patel

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

Marketing Mix 141

Marketing Mix Retail Price Marketing 141

Hubspot Marketing

JANUARY 10, 2024

I'll go through the basics of how retargeting works , explain how you can use it to support your larger marketing goals, and outline an example of a Facebook Ad retargeting campaign. The personalization of a separate ad promoting a collection, aimed at a segment of your target market, is one example of how retargeting can be successful.

User-Generated 102

User-Generated Advertising Advertisers Product 102

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.

Market Trends 145

Market Trends Transform Marketing Marketers 145

Sachs Marketing Group

FEBRUARY 9, 2024

With cost-effective campaigns, detailed performance tracking, and diverse ad formats, small business owners can boost brand awareness, drive traffic, and increase sales, making Instagram an indispensable tool in their digital marketing arsenal. Want to take your social media marketing to the next level?

Advertising 52

Advertising Advertisers Transform Millennials 52

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not “everyone” ( unless you’re Google ).

Fashion 145

Fashion Food Analytics Education 145

Sprout Social

OCTOBER 10, 2018

Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Why marketers need social media personas. Maybe you’re trying to reach the millennial crowd. Perhaps you’re marketing toward baby boomers.

Branding 106

Branding Millennials Non-Profit Whitepaper 106

Power Digital Marketing

FEBRUARY 18, 2019

Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future. So far, sounds like a nightmare for marketers using old, tried-and-true marketing tactics. How Gen Z Differs from Millennials.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40