Martech

JULY 14, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. We spoke with Jean Castanon, AmEx’s VP of Product Referral Marketing, to find out what’s behind the program’s success. It’s been extremely successful.”. Personalization and relevance.

Gen Z 110

Gen Z Millennials Direct Mail Product 110

Hubspot Marketing

NOVEMBER 22, 2023

Today we’re breaking down why this campaign is brilliant marketing by Walmart. Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. Nostalgia marketing leverages familiarity to evoke positive emotions from potential customers.

Millennials 111

Millennials Retail User-Generated Marketing 111

Marketing Insider Group

SEPTEMBER 19, 2016

The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […].

Millennials 86

Millennials Marketing Marketers Marketing Strategy 86

Adobe Experience Cloud Blog

JULY 5, 2018

I am a millennial. In a time where the consumer is becoming more and more suspicious of traditional marketing, the trust of being let into the life of your business from 9-5, instead of only when everything is staged, is invaluable. We’re marketers, so we know how to look at our habits and track what we’re doing.

Millennials 134

Millennials Thought Leadership Traditional Marketing Analytics 134

Adobe Experience Cloud Blog

JANUARY 26, 2016

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

Millennials 91

Millennials Gen Z Thought Leadership Transform 91

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. By NewsCred Contributor, Dawn Papandrea.

Millennials 101

Millennials Content Marketing Finance User-Generated 101

Adobe Experience Cloud Blog

MARCH 28, 2019

The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. “Responsiveness could easily remedy a person’s frustration, whereas the feeling that you are not being heard could add to that annoyance.”.

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. While these super-specialized roles have never been ideal for agile marketing , they will be even more problematic with the onset of AI.

Millennials 107

Millennials Marketing Marketers Marketing Automation Platform 107

Marketing Insider Group

AUGUST 3, 2015

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.

Millennials 91

Millennials Advertising Advertisers Content Marketing 91

Hubspot Marketing

DECEMBER 20, 2023

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. 11.17.23 #PinkFriday2 ?

Millennials 100

Millennials Shoppers User-Generated Marketing 100

CMO Network

OCTOBER 27, 2023

Laura Ramos explains and shares why millennials will impact B2B marketers. The rapid evolution of gen AI is at the heart of Forrester’s predictions for a turbulent year.

Millennials 126

Millennials Marketing Marketers CMO 126

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Sprout Social

JUNE 5, 2016

Millennials, millennials, millennials! This week in social media news, LinkedIn caught our attention with a fresh (and very thorough) playbook and survey on millennials. Meanwhile, Magisto highlighted why online video is a win for SMB and millennials’ preferred marketing method. Millennials are lazy.

Millennials 64

Millennials Marketing Marketers Management 64

Rock Content

JANUARY 8, 2016

Marketing to the four different active generations in America can be tricky. This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists.

Millennials 48

Millennials Inbound Marketing eBook User-Generated 48

Marketing Insider Group

FEBRUARY 2, 2017

If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Sellbrite.

Millennials 92

Millennials eCommerce Retail Product 92

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation. Pet Marketing for Gen X.

Millennials 98

Millennials Gen Z Food Marketing 98

CMO Network

OCTOBER 31, 2022

As more B2B companies realize people are people, the tides of creative change will produce an exciting shift in what we can expect from B2B in the next 2-5 years.

Millennials 82

Millennials Marketing Marketers CMO 82

CMO Network

FEBRUARY 22, 2023

If the goal of He Gets Us is to target a diverse range of young people and “spiritually open skeptics,” the actions of some of the campaign’s affiliated groups and donors might make the skeptics even more skeptical.

Gen Z 84

Gen Z Millennials Marketing Marketers 84

Marketing Insider Group

DECEMBER 26, 2015

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed.

Millennials 66

Millennials Marketing Marketers Content Marketing 66

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. Image courtesy of Anita Lettink.

Millennials 223

Millennials Whitepaper Transform Gen Z 223

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

Millennials 49

Millennials Entertainment User-Generated Marketing 49

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 212

eCommerce Gen Z Transform Millennials 212

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Marketing Insider Group

MARCH 4, 2016

We will even do things like humanize our content to reach more millennials. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group. Plus we’ll run that marathon, travel the world, and finally (finally!) learn how to cook (and not just heat up that Campbell’s soup […].

Millennials 60

Millennials Marketing Marketers Content Marketing 60

Marketing Insider Group

JUNE 10, 2015

He presented his thoughts at NewsCred’s 2015 # ThinkContent Marketing Summit to a packed crowd to help them figure out “How Understanding Consumer Behavior Can Help Connect You to Your Audience.” So how can marketers determine if they will skip or stay? Gen C has a “curation mindset.” The key is to give them the power to decide.

Millennials 87

Millennials Entertainment Food Education 87

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. The Influencer Marketing Landscape. Influencer Marketing Effectiveness. Influencer Marketing on Instagram. Influencer Marketing on TikTok. Let's dive in.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Marketing Insider Group

JUNE 25, 2018

This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). That doesn’t mean businesses have cracked this segment or that they fully understand how to market […]. In fact, the surge of articles “advising” how to deal with this group is now dying down.

Millennials 62

Millennials Customer Marketing Marketers 62

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. Who is Gen Alpha? What is Gen Alpha Like?

Gen Z 115

Gen Z Millennials Fashion Manufacturing 115

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 87

Gen Z Millennials Law User-Generated 87

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. A TikTok trend that’s helping brands tap a $465 million global market. Not just views.

Gen Z 97

Gen Z Millennials Food Global Marketing 97

Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry. ” 3M’s Karls-Bilski says millennials have a leg up not only with technology but also with their curiosity and creativity.

Millennials 29

Millennials Manufacturing Transform Education 29

Hubspot Marketing

AUGUST 7, 2023

Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. While just 15% prefer social search over search platforms, 29% of Gen Z and Millennials combined prefer social. Millennials (62%) and Gen X (66%) aren’t far behind.

Gen Z 88

Gen Z Millennials SEO Marketing 88