Adobe Experience Cloud Blog

MARCH 1, 2019

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. When I first got into the marketing game, I can honestly say I didn’t know the difference between the two. Continuing to educate yourself is key, especially in the always-changing landscape of marketing.

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Thought Leadership Whitepaper Education eBook 134

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

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Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

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Whitepaper Key Performance Indicator Thought Leadership User-Generated 107

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

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Thought Leadership Whitepaper Manufacturing Education 111

Adobe Experience Cloud Blog

MARCH 16, 2017

Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. If your organization is like many, it has made its marketing platform the heart of its marketing technology stack.

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Whitepaper Thought Leadership CRM Marketing 120

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing?

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Thought Leadership Price Whitepaper Marketing 116

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Great thought leaders are not necessarily great writers.

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Thought Leadership Whitepaper Finance Communications 102

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

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Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

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Whitepaper User-Generated Thought Leadership Copywriting 120

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Generative AI can streamline communication. Processing.

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Whitepaper Thought Leadership User-Generated Advertisers 85

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. In a crowded market, it’s no longer enough to push out product features or ROI claims. Dig deeper: Balancing the human-to-AI mix in B2B marketing 4. Are you ready? Processing.

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Whitepaper Thought Leadership B2C Energy 109

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

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Marketing Strategy Whitepaper Thought Leadership SEO 81

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

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Whitepaper Content Marketing Thought Leadership Marketing 132

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. So how can you, your company, and your content marketing stand apart? The Fourth Wave of Content Marketing. I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps.

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Whitepaper eBook Thought Leadership Entertainment 134

Adobe Experience Cloud Blog

MAY 21, 2013

Author: Caroline Watts Many marketers consider content to be primarily used for top-of-funnel lead generation techniques. By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece.

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Whitepaper Thought Leadership Education SEO 134

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. Thought leadership content goes beyond technical details and product specifications.

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Whitepaper Manufacturing Thought Leadership Transform 52

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

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Thought Leadership Whitepaper User-Generated Price 86

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

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Whitepaper Content Marketing Thought Leadership eBook 129

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

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Thought Leadership Whitepaper Transform Marketing 74

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

by Dayna Rothman Social is a strategy that should be present in every aspect of your B2B marketing. Now, it is evident that social needs to be part of your entire marketing strategy. To crush your competition, you have to do more than social media; you have to do social marketing! Do we have clear goals for social marketing?

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Whitepaper Thought Leadership Marketing Marketers 126

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

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Whitepaper Thought Leadership Advertisers Advertising 138

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. Marketing teams live side-by-side, but in separate silos. It is a challenge. Small, nimble teams? Recurring symptoms.

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Whitepaper Thought Leadership Direct Mail CMO 134

Adobe Experience Cloud Blog

DECEMBER 16, 2013

They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. As marketers, how can you be like Apple – leveraging data to add value for your users, without scaring them away? As we advise with all of your marketing, keep your ads useful, valuable, and relevant.

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Whitepaper Thought Leadership Email Marketing Advertising 134

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Let’s apply this idea to our product demo and marketing plan examples. Sound right?

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Whitepaper Thought Leadership Marketing Plan Education 145

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Every marketer has favorite strategies and top tips, as well as stories about huge wins and equally epic fails. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Co-Brand/Co-Author Your Ebook.

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Whitepaper eBook Thought Leadership User-Generated 134

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

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Whitepaper Content Marketing eBook Marketing 145

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

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Transform Marketing Marketers Gen Z 83

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

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Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JANUARY 20, 2025

Audience Behavior Differences Engagement and results differ by market. LinkedIns business-oriented environment allows B2B marketers to build credibility and connect with decision-makers. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone. Lets break them down.

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B2C Social Media Marketing Transform Whitepaper 58

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Source: ON24.

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Thought Leadership Whitepaper Promotion Marketing 145

Welcome Software

NOVEMBER 11, 2024

On the other hand, a broad AI strategy aims to integrate AI across multiple facets of the organization, from marketing and sales to operations and HR. What AI is and isn’t It’s tempting to think that ChatGPT and other generative AI tools can handle all your sales and marketing content needs.

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Transform Whitepaper Thought Leadership eCommerce 72

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

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Thought Leadership Whitepaper Analytics Marketing 130

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content. There is no market for content for content’s sake.

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Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? As a marketer, you might click these things away out of habit. Source: Statista; MarketingProfs; Content Marketing Institute. Coming Across as Premium.

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Whitepaper eBook User-Generated Thought Leadership 133

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. In these conditions, implementing a marketing automation platform is a no brainer. . How often do you publish new content ?

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Whitepaper Thought Leadership Marketing Automation Platform Marketing 129

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

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Content Marketing Whitepaper Thought Leadership Marketing 145

Adobe Experience Cloud Blog

MARCH 14, 2015

Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for modern marketing. Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!).

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Transform Whitepaper Thought Leadership Customer Journey 134