Content Marketing Institute

APRIL 24, 2018

You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-form content – and create a map on how to blaze that trail the next time. Upon arriving at Colgate’s gum disease page , you’re pleasantly surprised by the depth of content.

SEO 111

SEO Energy Content Marketing Place 111

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Adobe Experience Cloud Blog

DECEMBER 6, 2017

If you spend a good amount of time on the internet, it’s likely you run into a dozen of these every day (I actually have a library of “free” content offers collecting dust on my hard drive). As a marketer, you might click these things away out of habit. The same principle is applicable to your content assets.

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Base.ai

OCTOBER 13, 2021

So, what’s a customer marketer to do? Integrated advocacy happens when you map advocacy-related engagement to “opportune moments” in the customer journey, creating interactions that are designed to enhance the customer experience and give them access to ungated and unlabeled advocacy activities in the right place, at the right time.

Customer 52

Customer Customer Journey Customer loyalty Retail 52

Marketing Insider Group

JUNE 5, 2023

But how can marketers effectively find and communicate with their audience members via content? Image Source: Gather Content Social media SEO is all about optimizing your social media profiles and content to increase your visibility and drive organic traffic. The answer: social media SEO. Simple, right?

SEO 130

SEO User-Generated Education Branding 130

Content Marketing Institute

APRIL 25, 2018

To that end, I have studied how other marketers approach research and talked with those “in the trenches.” HANDPICKED RELATED CONTENT: Thinking of Creating Original Research? Have an ungated version of your research. HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content.

PR 99

PR B2C Promotion Health 99

Content Marketing Institute

FEBRUARY 1, 2018

Do you tune out when people talk about structured content? And the way some people talk about structured content, it can come off as a miracle cure: Lower costs! Set your content free! Yes, you must determine what kind of structure makes sense for your content and your customers. Structured content: A recap.

Place 94

Place Content Marketing Education Customer 94

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

B2C 104

B2C User-Generated Health Retail 104

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Just how important is the email channel?

Real Estate 105

Real Estate Transform User-Generated Content Marketing 105

Content Marketing Institute

OCTOBER 4, 2018

Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. adults released this week by Survey Monkey: Three-fourths of adults say content with data is more trustworthy than content without. Persuasive #content?

Whitepaper 106

Whitepaper Entertainment Health Content Marketing 106

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Whitepaper 99

Whitepaper Transform B2C Content Marketing 99

Rock Content

NOVEMBER 3, 2020

It is no wonder that marketers have been using it as a strategy, whose main objective is to capture people’s attention so the brand’s message can be properly delivered. We need engagement — and that’s exactly where interactive content plays its role. However, relevant information is not enough. Check it out!

Communications 72

Communications Entertainment Price Marketing Strategy 72

Adobe Experience Cloud Blog

JUNE 26, 2018

53% of marketers say they have “too much to do with too little time.” Marketers have to plan campaigns that knock competitors out of the park, create content that both readers and search engines love, and hit very specific ROIs. They are productivity boosters that make marketing easier for marketers.

Health 134

Health eBook Social Media Marketing Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Martech

SEPTEMBER 27, 2023

In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Email Marketing 127

Email Marketing Whitepaper Marketing Marketers 127

Content Marketing Institute

JULY 30, 2018

And yet marketers often conflate them. To satisfy any moment of truth, marketers attempt to target messaging in earned , owned, and paid media to raise awareness of a provocative question (e.g., HANDPICKED RELATED CONTENT: The Democratization of Distrust Is Our Biggest Opportunity. Bankable trust through content marketing.

Whitepaper 67

Whitepaper Thought Leadership Health Customer Journey 67