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5 Marketing Lessons From Warby Parker

Marketing Insider Group

I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. To give you an idea of the viral success of this brand, during it’s first year in business, the company made its annual revenue target in just three weeks.

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20 Content Marketing Examples That Stand Out in 2022

Hubspot Marketing

Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. Spotify Wrapped is one of the music streaming app's most successful content marketing campaigns. Image source.

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32 Mission and Vision Statement Examples That Will Inspire Your Buyers

Hubspot Marketing

As consumers, we like to patronize businesses that have values we believe in. So, it's important to revise mission statements as needed to reflect the business's new culture as it achieves its goals and develops new targets. Above all, your mission statement is a marketing asset that is meant to be clear, concise, and free of fluff.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. 16 ways to make a “boring” brand exciting. Tell your story. Smart, Kat!

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Transcript of How to Make Your Brand Unskippable

Duct Tape Marketing

John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by SEMrush. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing Podcast. He is an expert in online marketing and branding, also an author of a book we’re going to talk about today. Back to Podcast. Transcript.

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Transcript of Turn Your Hunch Into the Next Big Thing

Duct Tape Marketing

Transcript of Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing. I think that there are qualities of people who have those hunches, that do come up with winners, and on this episode of the Duct Tape Marketing Podcast, we visit with Bernadette Jiwa. Back to Podcast. Transcript.