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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

Hubspot Marketing

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. While you'll find even more data in our State of Consumer Trends Report , we wanted to give our readers a deep dive into each generations and the unique themes that make them different.

Gen Z 139
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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

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How to Optimize Your Products & Services for Social Media Search

Hubspot Marketing

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. And, this age group prefers social search methods more than all older generations.

Gen Z 130
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How to use Facebook and Instagram demographics for success on social

illumin

per user, per hour by 2025. The platforms’ predicted growth is in large part because Meta has the favor of marketers worldwide due to its ease of use and wide range of tools. In Q3 2023 , both Facebook’s monthly and daily active users grew, with daily active users growing to 2.09

Gen Z 80
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How to Sell Products on TikTok

Neil Patel

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Tapping into this diverse market offers a lucrative opportunity for brands.

Product 141
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The SEO Evolution: Expert Insights into the Future Landscape of Search

Hubspot Marketing

For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy. Search engines will hit new peaks when it comes to users. So — does this mean web analysts are wrong? Not at all.

SEO 76