Millennials Pharmaceutical Product 
Sprout Social
APRIL 10, 2025
Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.
Sprout Social
APRIL 28, 2025
Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Users trust the authenticity of product reviews on Reddit: Since Reddit is a community-based platform, what users organically say about a product or business carries weight.
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Neil Patel
SEPTEMBER 8, 2021
Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Here are a few benefits of niche marketplaces B2B.
Content Marketing Institute
OCTOBER 14, 2017
Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.
Backlinko
JUNE 4, 2024
From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1% Pet products 35.7%
Search Engine Land
MARCH 29, 2023
Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Rather, we need to shift our mindset to creating content that will be engaging and interactive, such as: Free trials : The Reddit community is all about learning about new products or brands, so let them try you for free!
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