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Top Ten Results from the February 2020 CMO Survey

The CMO Survey

Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%. Marketers currently spend about 2.1% How do marketers think customer needs are shifting? three years ago.

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12 of the best competitive intelligence tools for marketers

Sprout Social

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 129
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3 recession-defeating marketing strategies

Martech

Review your price structure on promotions. Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Look at your targeting.

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Here are the best inbound marketing agencies today. Ready North Image Source Initially founded in 2005 as PR 20/20, this inbound marketing agency was HubSpot’s first agency partner and the first to introduce Point Pricing. And with the new Marketing AI Institute, Roetzer and his team are clearly thought leaders in marketing.

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How Saxo Bank transformed its display advertising

Bannerflow

Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. I would say our production time is minimised too because there is less complexity around hosting ads, making variations for new markets, and publishing.

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International PPC: The Complete Guide

Hubspot Marketing

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. International PPC is an effective way to reach customers around the world, whether you’re expanding into new markets or your primary customer is in a different country.

eCommerce 104
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Direct Mail Secret Weapon Insider Session

DirectMail2.0

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. Theyre not talking about it (because theyd rather YOU not find out), but we are!