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Trojan horse SEO: How to gain traction in new markets

Search Engine Land

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 122
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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

In turn, these shifts create many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines.

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Moneyball for Marketers

Adobe Experience Cloud Blog

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? Others may only benefit SEO. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development.

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

This is the new marketing: it’s more about educating than broadcasting. Optimize for SEO Juice. A smart marketer knows his customers and knows what problems they are trying to solve, and what keywords they use in search engines to find the answers. Think like a publisher. Go multi-format. Make it a priority.

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Content & Beyond 2025: 9 key takeaways for marketers

Welcome Software

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. Lucky for you, that's exactly what this session with Papier covers.

Gen Z 52
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Marketing During a Recession (With 10 Key Strategy Tips)

Neil Patel

Depending on your industry, this may be a great opportunity to track industry trends and see where your business can solve a need in the market. Some product marketing strategies perform much better than others, depending on your target audience and the perceived product value. What happened?

Marketing 119