New Technology Performance Marketing Place 
Martech
DECEMBER 20, 2021
They didn’t have the support team in place to meet such high demand. That’s when their VP of Customer success began researching chatbot technology to help solve this problem. “He is an automated, AI-powered conversational marketing platform that works with many companies in the healthcare space (it is HIPAA-compliant).
Search Engine Land
FEBRUARY 15, 2023
That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. “We’re going from ‘What do you think of this new technology?’
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Martech
JANUARY 13, 2022
The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.
Sprout Social
FEBRUARY 7, 2024
These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI.
Martech
DECEMBER 27, 2022
Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.
Marketing Insider Group
JANUARY 10, 2022
That has included consumer behavior, marketing trends, Web 3.0, and all that is impacting the ways marketing teams operate in today’s business environment. LeadsCon is focused specifically on performance marketing — the type that converts. It’s a great opportunity to both learn and build new industry connections.
Martech
FEBRUARY 3, 2022
The odds are that you already have a tech stack in place, (e.g., You’ll need to identify them all so you can ask the marketing automation vendor about integration. Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.
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