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How STCHealth uses intelligent chat to help people access their immunization records

Martech

They didn’t have the support team in place to meet such high demand. That’s when their VP of Customer success began researching chatbot technology to help solve this problem. “He is an automated, AI-powered conversational marketing platform that works with many companies in the healthcare space (it is HIPAA-compliant).

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3 questions SEOs are fielding in the wake of AI-powered search

Search Engine Land

That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. “We’re going from ‘What do you think of this new technology?’

SEO 110
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How to build a long-term, search-first marketing strategy

Martech

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

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12 of the best competitive intelligence tools for marketers

Sprout Social

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI.

Price 129
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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

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The Best Marketing Events Happening in 2022

Marketing Insider Group

That has included consumer behavior, marketing trends, Web 3.0, and all that is impacting the ways marketing teams operate in today’s business environment. LeadsCon is focused specifically on performance marketing — the type that converts. It’s a great opportunity to both learn and build new industry connections.

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Does your organization need a marketing automation platform?

Martech

The odds are that you already have a tech stack in place, (e.g., You’ll need to identify them all so you can ask the marketing automation vendor about integration. Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.