Buffer Marketing

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. What is a social media executive? Here is their advice for someone looking to grow in the field. percent in five years.

PR 107

PR Social Media Marketing Management Analytics 107

Hootsuite

DECEMBER 12, 2023

How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Sharing = caring.

Thought Leadership 112

Thought Leadership Place CMO B2C 112

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Hybrid names (e.g.,

Transform 101

Transform Branding Management Education 101

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively.

Branding 88

Branding Communications CRM Management 88

Martech

MAY 15, 2024

A: Echo AI came onto a radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. Q: Does Echo AI itself execute on the insights, or does it integrate with other systems. Can you explain what was of interest there?

Transform 86

Transform Logistics Retail Product 86

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Again, all free, instant and nearly perfect. Images, videos, campaign ideas? No problem.”

PR 116

PR Transform CMO Marketing 116

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

Customer 111

Customer User-Generated Price Promotion 111

Buffer Marketing

APRIL 11, 2024

From my experience, nonprofits and startups have startling similarities: Both have small teams of employees who wear multiple hats, and both depend on outside funding for operations, whether it's from investors or donors.  In nonprofit culture, an executive mindset is “Who can I ask?   Manual errors. Crankiness.

Energy 111

Energy Marketing Marketers Direct Mail 111

Martech

APRIL 18, 2024

“This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We At the summit, sustainable adtech company Scope3 introduced the GMP+ green media offering. Mastercard making team green.

Advertising 99

Advertising Advertisers Finance Marketing 99

Martech

DECEMBER 14, 2023

“It’s important to note that governance demands a cultural presence and footprint [in the organization], especially in global companies,” said Horodyski. System and data users These are the team members who are working in the DAM on a regular basis. Executive leadership At the top of the governance structure are the executives.

Management 102

Management Content Marketing Marketing Marketers 102

Hubspot Marketing

MARCH 9, 2023

Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time. Executive Team Changes Executives often serve as faces of the company, and a press release functions to kick off this role.

PR 145

PR Transform User-Generated Promotion 145

Martech

NOVEMBER 27, 2023

It’s easy to think of big failures: In 2001, the Houston Astros had to rip the name Enron off their stadium when the company collapsed. Building a new model team Those values were what drove the founding of the Los Angeles-based team. The company has found a special partner in ACFC. Get MarTech! In your inbox.

CRM 91

CRM Thought Leadership Education Customer 91

Scoop.it!

OCTOBER 5, 2023

With the rise in competition, SaaS companies must find ways to stand out and win more customers. Benefits of ABM for SaaS companies Still not convinced? Companies can use data to identify high-value accounts, personalize marketing messages, and track the success of their marketing efforts.

Customer 105

Customer Analytics Marketing Marketers 105

Search Engine Land

APRIL 5, 2024

Especially if no SEO team has a deep understanding of what you are dealing with, an SEO audit will help you to get up to speed. Dig deeper: 13 questions to diagnose and resolve declining organic traffic Missing a plan for coherent action will lead to too little execution One of the biggest issues in SEO is not having enough throughput.

SEO 95

SEO Place Communications Education 95

Search Engine Land

SEPTEMBER 26, 2023

Ideally, leverage the technologies your teams are already using. Plus, learn how to create a solid SEO roadmap to prioritize tasks and collaborate effectively with teams. That’s both in terms of your own research and your team within the wider business. I don’t know all that stuff, but my teams do.

SEO 127

SEO Manufacturing Product Management 127

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. It’s something that could be improved and has caused me a bit of angst when working at a new company for the first time. And with that goes the growth of that account for PPC or SEO.

Education 92

Education Search Marketers SEO Marketing 92

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Work to win over prospects and accounts that have been active with your company and in your pipeline.

Marketing 127

Marketing Marketers Customer Customer Marketing 127

Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. What is it about your current strategy/process/execution that’s not meeting her expectations?

CMO 96

CMO Analytics Communications Marketing Strategy 96

Martech

JANUARY 26, 2024

Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. These companies aim to streamline their sales, enhance in-house sales departments, save resources on lead research and qualification and acquire a stable and predictable flow of appointments that will likely convert into sales.

Customer 113

Customer Manufacturing Market Segmentation User-Generated 113

Search Engine Land

MARCH 20, 2024

Coaches like Erik Spoelstra of the NBA’s Miami Heat embrace this shift, enabling teams to adapt to different opponents and play styles. Integration and collaboration: These marketers prioritize collaboration, working across disciplines and leveraging cross-functional teams to create cohesive campaigns.

Traditional Marketing 85

Traditional Marketing Marketing Marketers Copywriting 85

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team. Start with the company website.

Personalized Marketing 134

Personalized Marketing Marketing Marketers Energy 134

Hubspot Marketing

SEPTEMBER 29, 2022

This document aligns team members on what to build, why to build it, and how to get it done. We’ve also included the 5 coolest BRD examples from big-name companies. BRDs capture every step of product development, from an executive summary to expected outcomes. What resources a company needs. business partners).

Management 118

Management Communications Health CRM 118

Duct Tape Marketing

APRIL 14, 2024

A fractional CMO is a part-time marketing executive who provides strategic leadership to help companies achieve their goals. This can be a game-changer for businesses that need high-level marketing expertise but don’t have the budget for a full-time executive. You’re not alone. But what exactly do they do?

CMO 77

CMO Transform Communications Marketing Strategy 77

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Marketing Insider Group

OCTOBER 14, 2020

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. So we’re stuck between a rock and a very hard place.

Finance 143

Finance Marketing Mix Marketing Marketers 143

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? Now, their teams can target specific audiences with custom product or service messages.

Analytics 65

Analytics Customer Journey User-Generated Customer loyalty 65

Businesses Grow

JUNE 20, 2022

Individual creators were publishing content at a volume that exceeded traditional media companies. Executive disconnect. Most executive teams expect marketing to be coin-operated. But many management teams haven’t caught on to that yet. But it is a challenging time to be in marketing … 1.

Direct Mail 145

Direct Mail Manufacturing Communications Marketing 145

Martech

MARCH 20, 2024

Coaches like Erik Spoelstra of the NBA’s Miami Heat embrace this shift, enabling teams to adapt to different opponents and play styles. Integration and collaboration: These marketers prioritize collaboration, working across disciplines and leveraging cross-functional teams to create cohesive campaigns.

Traditional Marketing 77

Traditional Marketing Marketing Marketers Copywriting 77

Hubspot Marketing

FEBRUARY 20, 2023

Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives. You can communicate your impact to the marketing team in more ways than one.

CMO 89

CMO Communications SEO Marketing 89

Martech

MARCH 11, 2024

And simplifying our martech tools could mean better outcomes for our teams: For MOps, fewer contacts. For the sales team, better conversions, less garbage in, less time wasted, etc. For the company, less alienation and more effective communication with most of our market. What problem does your company solve?)

Branding 79

Branding Whitepaper eBook Communications 79

Search Engine Land

NOVEMBER 2, 2022

The central problem is understanding that it’s not enterprise SEO agencies vs. in-house SEO teams. If you’re an enterprise company investing in SEO, choosing between an in-house SEO and an SEO agency depends on how fast you want to run. Why the ‘enterprise SEO agency vs. in-house SEO teams’ concept is broken. Let me explain.

SEO 91

SEO Product Marketing Branding Product 91

Martech

JULY 15, 2022

And about 21% said executive management championed the decision, compared to 29% last year. The level of executive involvement in the decision to replace marketing software, second only to marketing management, surely demonstrates its mission-critical nature. Only 13% said they hired a new team to manage the new applications.

CRM 107

CRM Management Price Place 107

Set Up

APRIL 25, 2024

Another piece of advice that will help build your brand and your team is finding your story. Foster made a point that you can only get so far alone until you need a team of brilliant people beside you to push the work forward. So it’s important as the boss to build a team and listen to their feedback. You must have a story.

CMO 59

CMO Transform Thought Leadership Energy 59

Martech

DECEMBER 27, 2023

. “In 2024, brands are gearing up to face new challenges around privacy and ethics with the end of third-party cookies and the advent of new large language models (LLMs),” said Brian Land, VP global sales engineering at search technology company Lucidworks. In 2024 — no matter the vertical — data consistency will become a must-have.

Marketing 122

Marketing Marketers CMO CRM 122

Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Customer 142

Customer Transform CMO Retail 142

Hubspot Marketing

NOVEMBER 9, 2022

Overseeing communication across different teams and projects. Working with executive management to brainstorm new strategies and execute goals. A project manager's responsibilities can include the following: Ensuring a project is executed smoothly, within budget, and on time.

Management 96

Management Education Communications Product 96

Hubspot Marketing

SEPTEMBER 19, 2023

Altogether, this results in smooth project execution. Internal kickoffs focus on aligning the internal team, while external kickoffs bring together external stakeholders or partners involved in the project. This means your team can align and agree on critical elements from the get-go. The Benefits of Kickoff Meetings 1.

Energy 102

Energy Communications Logistics Management 102