Martech

DECEMBER 16, 2024

Its now used to connect with user intent across the buying funnel, converting users while remaining clear for search engines and training LLMs to offer accurate insights. After the initial query, users are drawn into a conversational funnel where keywords are replaced by exchanges. Focus on words that are key.

Transform

Hubspot Marketing

DECEMBER 3, 2024

So when you drop keyword-driven pins, you have a much higher success rate of your content and offers to find the right customers. This simple technique allows me to create less and promote my creations more. Turns out, pins aren’t just links to pretty visuals floating around the internet. There’s no risk and all learning.

Product

Marketing Insider Group

DECEMBER 9, 2024

Quick Takeaways An SEO content calendar helps keep content creation organized and on schedule, improving efficiency. An SEO content calendar is a strategic plan that outlines the content creation schedule for your website. Performing Keyword Research Keyword research is the foundation of SEO content creation.

SEO

Martech

NOVEMBER 11, 2024

They blend content creation, community engagement and analytics to build a brand presence that aligns with overall marketing goals. Using segmentation to tailor communications and offers to individual preferences. Their work ensures the brand remains visible, responsive and relevant even as social trends evolve.

CRM

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. What does it take to build a funnel? Table of Contents What is the B2B marketing funnel? In 1898, advertising pioneer Elias St.

Transform

Martech

DECEMBER 20, 2024

Dig deeper: Beyond the funnel: A new approach to content marketing 3. Top-of-funnel (TOFU): Build awareness. Middle-of-funnel (MOFU): Nurture trust and credibility. Bottom-of-funnel (BOFU): Close the deal. Dig deeper: B2B content marketing: Driving success through strategic content creation 5.

Manufacturing

SocialPilot

DECEMBER 18, 2024

They engage different audiences on the platform and different consumers in your sales funnel. Reels templates can simplify your content creation for this format. Because Story creation is versatile, you should create and publish Stories daily. Post often and encourage interaction with polls, timers, offers, etc.

Entertainment

Martech

JANUARY 21, 2025

Atomization offers a practical way to meet these goals while maximizing the value of existing assets. Segment strategically: Each smaller piece should address a specific question or offer a solution to a clear problem. Each segment should offer its own value while supporting the overall message. Processing.

Whitepaper

Customers.ai

DECEMBER 4, 2024

Make your pop-up offer irresistible (more on that in a second). Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. Instead of generic lead magnets, offer content upgrades tailored to the exact page your visitor is on.

CRM

Backlinko

DECEMBER 23, 2024

Say a competitor is focused on targeting top-funnel keywords like “online course platforms.” Why not target bottom-funnel queries like how to create an online course for free? Analyze competitor keywords to see how intent-based terms target different funnel stages. ” Here, you can take a different route.

SEO

Search Engine Land

SEPTEMBER 20, 2024

AI has revolutionized the once-tedious PPC ad creation process. I’ve evaluated over 15 leading AI ad creation tools and identified the top seven platforms for producing effective image and video ads that drive conversions. Using Sivi.ai’s text generator, you can develop a comprehensive funnel ad strategy. Processing.

Price

Sprout Social

MARCH 27, 2025

The creator economy refers to the vast ecosystem of content creators, influencers and other digital entrepreneurs who monetize their content creation skills. Plus, Story Takeovers let influencers take control of a brands Snapchat account, offering behind-the-scenes access or exclusive product reveals. What is the creator economy?

Gen Z

Buffer Marketing

JULY 24, 2024

For this, you can use chatbots that help you automate responses in the conversation funnel and manage your social inbox. You can set up FAQs for customer service, as we discussed above, but you can also use them in the content creation process. Read more about how we use AI at Buffer to strike the balance between automation and human.

Social Media Marketing

Backlinko

JANUARY 23, 2025

Not Likely: We dont offer anything related to the users intent 1. Unlikely: We offer something related to the users intent, but it doesnt directly address the users needs 2. Potential: We offer a solution that could meet the users intent 3. To maximize organic revenue, prioritize content targeting bottom-of-the-funnel keywords.

SEO

Hubspot Marketing

DECEMBER 30, 2024

Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. how critical the landing page is to your service/product offering or what niche you're in.) These will differ depending on your desired outcome and sales funnel. This is very important.

eCommerce

Martech

JULY 1, 2025

The alternative: Distributed content creation with centralized governance Instead of leaving website content solely to marketing, empower and enable experts across the organization to contribute content. Offer marketing support to minimize their time investment. Dig deeper: The anatomy of marketing funnel automation 4.

Thought Leadership

Hubspot Marketing

JANUARY 22, 2025

In an ideal world, youre regularly attracting fresh leads and drawing them through the marketing funnel and fuller buyers journey. A well-constructed landing page can help you capture not only more leads but also ones more willing to engage with your offer. Offer Type What do you want to give your prospective buyer at the end?

Place

Hootsuite

OCTOBER 2, 2024

Remember to factor in content creation, tools, and even influencer partnerships to cover a well-rounded strategy. Content creation Content is and always will be king. Many social marketers spend more than half of their social media campaign budget on content creation. Stay flexible. Leave room in your budget to adapt to trends.

B2C

Hootsuite

NOVEMBER 21, 2024

While long form content dives deeper, like YouTube videos, blog posts, or podcasts, offering more detailed storytelling. Long-form content — think blog posts, YouTube videos, and webinars — offer in-depth information and analysis. For example, if you’re offering a tutorial on how to slice a mango, short form should do the trick.

Social Media Marketing

Jeff Bullas

JUNE 27, 2025

Why it matters New media (YouTube) and other social media platforms are disrupting old media but AI is the next revolution and replacing expensive production with instant creation. The canvas of creation now includes machines—and the art market is taking notice. Popular Tools: Beehiiv : AI tools for newsletter creation and growth.

Non-Profit

Neil Patel

JULY 11, 2025

Understanding their ecosystem helps you integrate your offering into their world. For example, a blog post targeting a tech-savvy decision-maker might use data-driven language and offer downloadable whitepapers, while a persona representing a time-strapped small business owner might respond better to skimmable tips and quick how-to videos.

CRM

Hubspot Marketing

JUNE 30, 2025

2-3 years of marketing and content creation experience. Job Description We are looking for an amazing, data-driven inbound marketer to own the majority of our company's marketing funnel. Marketing offers can include everything from educational ebooks to webinars, to free trials. the list goes on.

Management

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. They’ve likely already inquired about your offering, requested pricing info, and used your free trial. They all end with a free trial offer. And consider offering a small incentive to encourage responses. Even better?

Customer

Marketing Insider Group

JULY 7, 2025

That’s why many professionals turn to sophisticated analytics tools or even specialized solutions like PaperWriter , which sits at the intersection of content creation, performance tracking, and strategic optimization, helping marketers create impactful assets while keeping a sharp eye on measurable outcomes.

Whitepaper

Exposure Ninja

APRIL 25, 2025

Download my free copy Smarter, More Intentional Uses of AI Tools in Content Creation In 2025, we’re entering the smart phase of AI in content marketing. This isn’t lazy content creation it’s strategic. That said, top-of-funnel content still plays a key role. Speed up first drafts. Fill in content gaps.

Market Trends

Martech

APRIL 10, 2025

Since its creation, Tailwind has added many new features and capabilities. Dig deeper: Beyond the funnel: A new approach to content marketing 2. The content creation process starts long before you put pen to paper or text to web it begins with audience research. Facebook and Instagram scheduling.

Content Marketing

Search Engine Land

AUGUST 5, 2024

Keep broad match keywords in separate campaigns from phrase and exact match to allow for different bidding strategies and more aggressive targets for broad match The primary benefit of this approach is the flexibility it offers in campaign management and bidding strategies. Also, it’s truly the only way to use Performance Max.

eCommerce

Backlinko

NOVEMBER 1, 2024

Here are some tips to make that happen: Communicate Your Unique Selling Proposition (USP) What does your roofing business offer that your competitors don’t? how to fix a leaky roof) Commercial: Looking for features, offers, or options of products or services, or to compare specific products or services (e.g.,

SEO

Buffer Marketing

FEBRUARY 6, 2025

Balancing trending and evergreen content Content creation on TikTok can fall into two buckets: Evergreen content : This type of content has an almost endless shelf life. But if that’s not possible, post three to four times a week regularly and build up the content creation muscle before you start posting daily. Don't be.

SEO

Search Engine Land

SEPTEMBER 23, 2024

Below are six advanced key performance indicators (KPIs) that Meta Ads doesn’t readily offer out of the box but which can dramatically elevate your paid social strategy. The key question: Is your top-of-funnel approach attracting people unfamiliar with your brand? Let’s start with frequency. It’s bound to a predefined time frame.

Key Performance Indicator

Litmus

DECEMBER 24, 2024

or Let’s plug retention and onboarding problems by just putting more people at the top of the funnel. Email touchpoints: Promotional offers, new product alerts, transactional messages for orders, and social proof. Send relevant content and test new messaging or offers. Email touchpoints: Which product is right for me?

B2C

Lynton Web

DECEMBER 29, 2024

As the backbone of your entire operation, customer journeys aren't just about moving people through a funnel but about creating meaningful connections at every stage of their experience with your brand. This offers clarity on future revenue and helps leaders plan their next moves. What should happen?

Customer Journey

Hubspot Marketing

JUNE 9, 2025

What stage of the funnel I’m targeting. When Humans Need to Get Involved Despite all the capabilities AI agents offer, human involvement remains critical in three key areas. The best approach is co-creation between humans and agents, not replacement. Before I train any agent, I get painfully specific about what I want it to do.

Management

Sprout Social

JULY 23, 2025

The cost of affiliate marketing Depending on the industry, businesses typically pay between 5% and 50% in commissions (digital products and software generally offer higher affiliate commission rates than physical goods). Companies can structure affiliate payments using flat fees, percentages or tiered systems to reward top performers.

Affiliate Marketing

Hootsuite

NOVEMBER 7, 2024

Just as the sales funnel shows how potential buyers move through the conversion process, the brand loyalty pyramid shows how customers move through the process to becoming brand-loyal. The more interaction you have with a customer or prospect, the better you can personalize your offers. The pyramid has five stages: Switchers.

Branding

Hubspot Marketing

DECEMBER 18, 2024

When you pay attention to the cracks and crevices, you can offer something truly valuable. This fill the gap approach not only helps you offer value to your audience but also allows you to establish yourself as a thought leader in your niche. Using content gap analysis to nail BOFU (Bottom-of-the-Funnel) content.

Marketing Strategy

Hubspot Marketing

NOVEMBER 29, 2024

Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. Instead, you also have to consider how they move through the sales funnel while considering your product. According to Oakley, you’ve got to be good at analyzing people.

Product Marketing