Search Engine Land

MAY 11, 2023

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. Pursuing both SEO and PPC can maximize visibility in search results, making the playing field a little more even.

Whitepaper 99

Whitepaper Digital Marketing SEO Marketing 99

Search Engine Land

JULY 5, 2023

It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy.

SEO 91

SEO Marketing Strategy Whitepaper Marketing 91

Content Marketing Institute

NOVEMBER 15, 2021

Yes, rankings matter in search. Continue reading → The post How to Boost CTRs From Your Organic Search Rankings appeared first on Content Marketing Institute. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming.

Content Marketing 132

Content Marketing Marketing Marketers 132

Search Engine Land

FEBRUARY 1, 2023

Google has reportedly started testing a new desktop search page design that integrates chat technology. We already knew Google wants to add chatbot features to search this year. A new CNBC report provides more details on what the experimental search page may look like. Google’s alternate search page. Why we care.

Transform 100

Transform Place Search Marketers Marketing 100

Search Engine Journal

MARCH 21, 2022

A local organic competition analysis helps you understand what your competitors are doing, so you can adapt your strategy to what's happening in relevant SERPs. The post Analyzing Your Local Organic Search Competition appeared first on Search Engine Journal.

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95

Search Engine Land

OCTOBER 11, 2023

Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. ” The post Leverage data, not guesses: Use SEO A/B testing to increase your organic search traffic appeared first on Search Engine Land.

Whitepaper 101

Whitepaper Digital Marketing SEO Analytics 101

Search Engine Journal

JANUARY 7, 2022

The post How Google Reviews Impact Map Pack & Organic Search Rankings appeared first on Search Engine Journal. Customer reviews help prove that your business has expertise, trustworthiness, and authority within the local service area. Here's how that impacts your rankings.

Customer 130

Customer SEO 130

Search Engine Land

APRIL 18, 2023

begin product searches online, with a majority turning to Google to find the answers they need. The majority of consumers say they trust websites more that appear at the top of the search engine results pages (SERPs). Visit Digital Marketing Depot to download 8 Ways to Maximize Brand Awareness Through Paid and Organic Search.

Digital Marketing 96

Digital Marketing Branding Shoppers Marketing 96

Search Engine Journal

NOVEMBER 28, 2021

Do Google's organic search ranking algorithms treat your content differently if you're paying for Google Ads? The post Is Your Usage Of Google Ads An Organic Search Ranking Factor? appeared first on Search Engine Journal. Let's look at the evidence.

SEO 136

SEO 136

Search Engine Land

JANUARY 6, 2022

Can you stop bidding on brand terms and rely purely on organic rankings? At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality. Please visit Search Engine Land for the full article. Probably not.

Branding 109

Branding 109

Search Engine Journal

APRIL 5, 2022

The post How To Scale Content Marketing & Improve Organic Search Rankings appeared first on Search Engine Journal. Creating content for your website, but not seeing the results you desire? Let's solve those worries by looking at how scalable content marketing can help.

Content Marketing 114

Content Marketing Marketing Marketers 114

Econsultancy

JULY 4, 2022

Matt Colebourne is the CEO at Searchmetrics, a global provider of search data, software, and consulting solutions.

SEO 112

SEO Search Marketers Marketing Marketers 112

Search Engine Journal

OCTOBER 19, 2021

The post I Lost 90% of My Organic Search Traffic – What Happened? appeared first on Search Engine Journal. A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic.

SEO 134

SEO Digital Marketing Marketing Marketers 134

Content Marketing Institute

APRIL 26, 2022

But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals. SEO constantly changes. Continue reading →

Content Marketing 93

Content Marketing SEO Marketing Marketers 93

Search Engine Journal

JULY 20, 2021

The post Why First-Party Data Should Lead Your Organic Search Strategy appeared first on Search Engine Journal. Discover how leveraging first-party data can inform your SEO strategy and drive more profitable and sustainable revenue.

SEO 121

SEO 121

Search Engine Journal

DECEMBER 7, 2022

Learn how to tap into each social media platform's algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 appeared first on Search Engine Journal.

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Search Engine Journal

JUNE 28, 2021

Google is merging paid and organic search features in a test that shows businesses’ seller ratings in regular search snippets. The post Google Tests Seller Ratings in Organic Search appeared first on Search Engine Journal.

SEO 82

SEO 82

Search Engine Journal

FEBRUARY 13, 2023

The post How To Connect Paid & Organic Search To Fuel Business Growth [Webinar] appeared first on Search Engine Journal. Ready to learn how and where to best allocate your marketing budget for increased results? Register for this webinar for exclusive expert insights.

Marketing 76

Marketing Marketers SEO 76

Search Engine Journal

JUNE 3, 2021

Do you own all available Google Search real estate for branded searches? If not, read on to learn to optimize for branded organic search. The post How to Optimize for Branded Organic Search Traffic appeared first on Search Engine Journal.

Real Estate 85

Real Estate Branding SEO 85

Content Marketing Institute

OCTOBER 3, 2019

Only one channel satisfies every reason your brand has for distributing and promoting content – organic search. Organic Search appeared first on Content Marketing Institute. And that’s not an overstatement. Continue reading → The post The Best Reason to Do Content Marketing?

Content Marketing 105

Content Marketing Marketing Marketers Promotion 105

Search Engine Journal

JULY 7, 2021

The post Why First-Party Data Should Lead Your Organic Search Strategy [Webinar] appeared first on Search Engine Journal. Join our next webinar and discover how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue.

SEO 83

SEO 83

Search Engine Journal

APRIL 21, 2021

Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. The post Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More appeared first on Search Engine Journal. Here are the highlights!

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Marketing Insider Group

DECEMBER 5, 2017

Machine learning is helping paid search to become insanely more effective. A recent report by Aquisio found that paid search accounts that are optimized for machine learning achieve 71 percent better conversion rates, using lower cost-per-click, or CPC.

Marketing 108

Marketing Marketers Content Marketing 108

Search Engine Land

JULY 20, 2021

Please visit Search Engine Land for the full article. This is the first time Google illustrated what different types of traffic drops look like.

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Content Marketing Institute

JANUARY 7, 2019

Pages slowly increasing or decreasing in organic traffic. Recognize the signals to diversify the rankings and readdress your organic competition or reinforce growth by better optimizing the page. Pages stuck on page two of Google search results. You can analyze those search snippets and extract related terms and concepts.

User-Generated 101

User-Generated SEO Price Content Marketing 101

Marketing Insider Group

DECEMBER 17, 2015

On the minus side, this means keeping up with the ever changing algorithm of Google search. When you take advantage of organic search techniques, you get access read more » The post 10 Ways To Boost Organic Search appeared first on Marketing Insider Group.

Marketing 56

Marketing Marketers Search Marketers 56

Aspiration Marketing

MARCH 20, 2024

Content creation, SEO optimization, and organic traffic generation come down to understanding and addressing a visitor's search intent. To attract potential customers to our content and your website, we first need to understand what they're searching for online.

SEO 202

SEO User-Generated Customer 202

Search Engine Land

APRIL 17, 2024

This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. Many SEOs use Search Console to measure organic search traffic. Well, it differs by organization. And who can blame them? So, what is highly valued by the C-suite?

Whitepaper 128

Whitepaper Analytics User-Generated Key Performance Indicator 128

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. What is organic traffic? How is GA4 website organic traffic measured?

Advertising 138

Advertising Advertisers Analytics SEO 138

Search Engine Land

MARCH 27, 2024

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. Get the daily newsletter search marketers rely on.

Advertising 119

Advertising Advertisers SEO Search Marketers 119

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Search Engine Land

MARCH 22, 2024

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews.

Product 126

Product Branding User-Generated Marketing 126

Search Engine Land

APRIL 26, 2024

A Google spokesperson told us, “As the web and spam tactics continue to evolve, we’ll continue to work to reduce low quality, unoriginal content in Search. ” Google added: The March core update ranking improvements , which tackled spam and low quality content on Search, are now finished rolling out. 45% reduction.

Product 145

Product Branding SEO 145

Search Engine Land

MARCH 21, 2024

Google’s organic and paid sides are both rushing to adopt AI. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily. PPC can help cover for any organic dips when new algorithms roll out. Get the daily newsletter search marketers rely on.

SEO 117

SEO Education User-Generated Communications 117

OnPassive Marketing

JANUARY 19, 2024

The future of search is undergoing a significant transition in the rapidly changing digital world. Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online.

Transform 145

Transform User-Generated SEO Advertising 145

Search Engine Land

MARCH 15, 2024

As Google continues to roll out massive updates , you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up ) is Google Search Console. Search types (web, images, video, news). One more organic listing.

SEO 111

SEO Search Marketers Branding Analytics 111

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape.

Non-Profit 137

Non-Profit User-Generated SEO Analytics 137