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How brands can build inclusive campaigns year-round

Sprout Social

The reality is that as brands make themselves more accessible to their customers, the more knowledgeable consumers become—about products, services, and how marketing and brand-building work. Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Many brands are already leading the way.

Branding 108
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Why you should fire clients more often (and how to do it the right way)

Search Engine Land

This sleight-of-hand trick instantly improves margins without the client being the wiser. They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. It makes sense. You need to keep the lights on and employees fed. Here’s why.

Education 122
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Litmus Live 2021: Top 10 Takeaways from Day 2

Litmus

Help other stakeholders understand how they can help email. Her session “One Size Never Fits All: Delivering Messages that Matter to Many” shared how email marketers can maximize their communication impact. A fan favorite among email geeks was “Email Careers: How Did We Get Here (and Where Do We Go?).” Check them out here.

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‘Link in bio’ platforms: Which is best for SEO?

Search Engine Land

Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link. Search engine optimization (SEO) still matters for improving a brand’s visibility in search results. news articles and elsewhere). carrd.co [yourname].carrd.co

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. there are a lot of obstacles that can get between you and your intended recipients. Compliance.

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

In this episode, I talk with the founder of Marketing AI Institute, Paul Roetzer, about how AI is changing the game in marketing today and how to utilize AI in your marketing to be more efficient and effective in your organization. [4:22] 5:18] How will AI impact the marketing profession? [7:21] It's good to see you.

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6 Questions for Inspirational Women in Marketing | Part 10 | Agency Feature

Set Up

With this background and perspective, I was able to teach traditional designers how to translate their work to digital platforms. At Set up , we love to amplify the stories and voices of those who make up the marketing community. Featuring: Q1: What inspired you to pursue a career in marketing? Eventually, I joined a PR agency.

Law 52