Martech

MAY 5, 2025

Bonds, for example, went viral with Robert Irwin as the face of a campaign that cleverly leaned into Australia’s cultural identity while pushing into international markets. Done well, influencer marketing can make or break a brand. Its not cheap, but the payoff when the audience match is right can be enormous.

Transform

Martech

JUNE 10, 2025

Brands face challenges connecting with their consumers as the digital landscape fragments, a situation exacerbated by AI evolution and user adoption. When AI gets it wrong or generates brand-damaging narratives, building trust, validation, proof and assurance becomes a harder challenge. AI optimization.

Transform

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies.

Branding

Vertical Response

JUNE 18, 2025

Marketing teams spend countless hours on repetitive tasks that could be automated, from manually importing contacts to scheduling messages across multiple marketing channels. This not only saves time but also ensures that marketing efforts are consistent and targeted throughout the customer journey.

Transform

Hubspot Marketing

JUNE 17, 2025

Where should marketers begin? Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. Frame effort as value.

Branding

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. That’s where Generative Engine Optimisation (GEO) comes in.

Digital Marketing

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. So many marketers are hyper-focused on lead generation. (12:17):

CMO

Power Digital Marketing

JUNE 7, 2025

From audience targeting to creative formats, these tactics are designed to help performance marketers maximize every dollar spent. Conversions: Utilize lead generation forms or dynamic product ads. Retargeting: Reach users who have visited your site, engaged with past ads, or watched videos.

Transform

Sachs Marketing Group

JULY 18, 2025

What began with machine learning optimizations in bidding strategies has evolved into a complete transformation of the search experience itself. The introduction of AI Overviews (formerly Search Generative Experience) and the more recent AI Mode represent the most significant changes to Google’s core product since its inception.

Digital Marketing

Lusha

NOVEMBER 18, 2024

This leads to better results, which generates more data, and so on. Lusha’s AI-powered prospecting and data enrichment capabilities can help you identify and engage with the right prospects, leading to more efficient lead generation and a higher return on investment. Each part reinforces the others, leading to a cycle of growth.

CRM

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

SocialPilot

JULY 14, 2025

With more users joining the platform every day, the competition for attention is fiercer than ever, and therefore, organic reach continues to decline for individual creators and brands. Free AI LinkedIn Hashtag Generator Get tailored LinkedIn hashtags that amplify your reach and boost professional engagement. Use Cases with Examples 1.

Real Estate

Hubspot Marketing

APRIL 14, 2025

Its research also showed a profound shift from marketers just experimenting with AI to actually implementing it in their everyday work. Marketers deploying AI are seeing better results across their bodies of work. SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster.

Branding

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.

Transform

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Transform

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

Advertising

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. I was in a meeting recently and I had a digital leader say to me that you know website performance should not be an SEO metric — it has to be a business metric,” he said. SEO platforms: A snapshot.

Marketing Strategy

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

Advertising

Neil Patel

OCTOBER 18, 2021

After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. They also provide clear calls to action and direct users to your website with a clickable link in the pin description.

Transform

Hubspot Marketing

NOVEMBER 16, 2022

Hubspot allows you to tag your social content as marketing assets and associate them with relevant marketing campaigns. This means that you can then directly attribute social posts to user actions on your website. Measuring the impact of your Instagram campaigns on lead generation becomes easy. What Users Say.

User-Generated

Martech

MAY 31, 2022

It requires careful consideration of industry trends and a detailed understanding of your marketing objectives and capabilities. With user preferences changing rapidly, you need to constantly rethink your advertising strategy to stay relevant in the advertising scene. How are digital agencies helping marketers transform in 2022?

Transform

Martech

JUNE 28, 2024

By understanding the unique behaviors and challenges various age groups and visitors face, marketers can create more effective campaigns, improve user experience and drive higher conversion rates across their customer base. For example, online quizzes generate an average click-through rate of 35-55%. minutes with static content.

Marketing Strategy

AWeber

DECEMBER 6, 2023

As a coach, you enjoy the rare honor of transforming people’s lives on a daily basis. Drive more clients your way faster with high-performing marketing tools that provide built-in automation and AI assistance. Its native AI assistant and design tools help you quickly generate engaging posts.

Finance

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. What is your post about?:

Transform

Martech

AUGUST 31, 2022

And for good reason – billions of users access the platform every single month. Yet, creating and marketing videos goes far beyond YouTube findability. Like Google’s regular search, the Google video section generates “related search” suggestions underneath organic search results.

Digital Marketing

Hubspot Marketing

DECEMBER 13, 2023

16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content that makes it easy for customers to find them. By tailoring content to buyer needs, companies using inbound strategies can harness the power of the know-like-trust factor to generate sales over time.

Inbound Marketing

Marketing Insider Group

NOVEMBER 18, 2020

Up 5% from last year’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies.

Marketing Strategy

Digital Marketer

MAY 29, 2023

Artificial Intelligence is a game changer for marketing. Since the beginning of 2023, the amount of AI tools for marketing has exploded. Automation & Efficiency : By automating repetitive and time-consuming tasks, AI liberates marketers to focus on strategic endeavors.

Transform

Spiralytics

AUGUST 22, 2024

In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9 The average ad spending per user is expected to hit US$116.1 They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI.

SEO

Duct Tape Marketing

JUNE 13, 2024

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

CMO

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. So many marketers are hyper-focused on lead generation. (12:17):

CMO

Use Insider

OCTOBER 11, 2024

While many businesses continue to rely on these legacy systems due to concerns about cost, time, and risks such as data loss or downtime, sticking with outdated technology can seriously impact your marketing team’s performance. We were impressed with Insider’s commitment to innovation.

CRM

Customers.ai

OCTOBER 17, 2023

users: Add all new leads to your CRM, such as Salesforce Send SMS messages or Slack notifications to new contacts Subscribe new Customers.ai contacts to Zoom Webinars One of the main selling points of Zapier for marketing agencies is that this automation allow you to combine multiple actions and apps together in a single Zap.

Digital Marketing

Unbounce

AUGUST 16, 2023

” But this generative AI boom didn’t happen overnight. In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan. 00:04:46] Alex: Mm-hmm. [00:04:47]

User-Generated

Marketing Insider Group

AUGUST 30, 2019

Up 5% from 2018’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. You’re right.

Marketing Strategy